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Mood Media to Provide Rubio's Mexican Restaurants with Custom Music Playlists
Regional Mexican Fast Casual Restaurant Will Utilize Mood Media's
Proprietary Technology to Deliver a Fresh, Revitalized Sound that
Celebrates the San Diego Casual Lifestyle
TORONTO, April 2, 2012 /PRNewswire/ - Mood Media (TSX:MM / LSE AIM:MM), the
world's leading in-store media solutions provider, today announced that
it has entered into a new nationwide agreement with Rubio's, a regional
Mexican fast casual restaurant chain with 200 locations throughout the
Western United States. Rubio's, home of The Original Fish Taco®,
selected Mood Media to help reposition its brand and enhance its
restaurant experience, utilizing Mood Media's industry-leading
expertise in sensorial marketing and environmental branding. Mood Media
is providing Rubio's with its new national audio platform, the MBOX 4,
with custom music playlists and playlist blends.
As a brand, Rubio's wanted to refresh its dining experience with a
younger and revitalized feel that promoted the San Diego culture and
casual lifestyle throughout its restaurants. The company desired a
progressive, contemporary playlist blending in regional relevant
artists and that welcomes patrons and accentuates Rubio's quality of
food and dining experience.
"Our team created a custom soundtrack for Rubio's that conveys a smart
beach vibe," Mark Elfenbein, President of Mood Media North America,
said. "The playlist features cool Indie-Alternative with splashes of
Ambient Electronica and regional Reggae".
"At Rubio's we understand how important it is for companies to develop
and invest in their brand," Karin Silk, Vice President of Marketing at
Rubio's, said. "Mood Media's technology is helping us to refresh the
Rubio's dining experience and make it even more memorable for our
guests, so that we can keep them coming back time and time again."
About MBOX 4
MBOX 4 is Mood Media's newest ground breaking in-store media platform,
which will further empower retailers to engage customers and manage
in-store media operations through a series of product enhancements and
new features such as:
-- Proprietary Mood Button technology for approved associate
playlist selections
-- Complete music and messaging control
-- Client Web-based controls (song blocking, playlist blends, song
additions)
-- 2012 PCI Complaint
-- Network and POTS Line Modem
About Mood Media Corporation:
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that helps its clients communicate with consumers with a
view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 580,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak,
DMX and Mood Entertainment, Mood Media Corporation's products and
services reach 100 million people every day in a broad client base
including more than 850 U.S. and international brands in diverse market
sectors that include: retail, from fashion to financial services;
hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
About Rubio's® Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and
his father, Ray, who started the fish taco phenomenon that spread
across the nation. Today, Rubio's menu has grown from The Original Fish
Taco® to include additional chef-crafted seafood recipes that feature
shrimp, wild salmon, and ono. In addition to sustainable seafood,
Rubio's offers chargrilled marinated chicken and steak, fresh made
guacamole, "no fried" pinto beans(SM )and a variety of salsas, and proprietary sauces that are prepared daily.
Rubio's is headquartered in Carlsbad, Calif., and operates 200
restaurants in California, Arizona, Colorado, Utah and Nevada. For more
information, visit http://rubios.com.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Ryan Wagner
617-692-0522
Ryan.Wagner@fleishman.com
Mood Media to Provide Rubio's Mexican Restaurants with Custom Music Playlists
Regional Mexican Fast Casual Restaurant Will Utilize Mood Media's
Proprietary Technology to Deliver a Fresh, Revitalized Sound that
Celebrates the San Diego Casual Lifestyle
TORONTO, April 2, 2012 /PRNewswire/ - Mood Media (TSX:MM / LSE AIM:MM), the
world's leading in-store media solutions provider, today announced that
it has entered into a new nationwide agreement with Rubio's, a regional
Mexican fast casual restaurant chain with 200 locations throughout the
Western United States. Rubio's, home of The Original Fish Taco®,
selected Mood Media to help reposition its brand and enhance its
restaurant experience, utilizing Mood Media's industry-leading
expertise in sensorial marketing and environmental branding. Mood Media
is providing Rubio's with its new national audio platform, the MBOX 4,
with custom music playlists and playlist blends.
As a brand, Rubio's wanted to refresh its dining experience with a
younger and revitalized feel that promoted the San Diego culture and
casual lifestyle throughout its restaurants. The company desired a
progressive, contemporary playlist blending in regional relevant
artists and that welcomes patrons and accentuates Rubio's quality of
food and dining experience.
"Our team created a custom soundtrack for Rubio's that conveys a smart
beach vibe," Mark Elfenbein, President of Mood Media North America,
said. "The playlist features cool Indie-Alternative with splashes of
Ambient Electronica and regional Reggae".
"At Rubio's we understand how important it is for companies to develop
and invest in their brand," Karin Silk, Vice President of Marketing at
Rubio's, said. "Mood Media's technology is helping us to refresh the
Rubio's dining experience and make it even more memorable for our
guests, so that we can keep them coming back time and time again."
About MBOX 4
MBOX 4 is Mood Media's newest ground breaking in-store media platform,
which will further empower retailers to engage customers and manage
in-store media operations through a series of product enhancements and
new features such as:
-- Proprietary Mood Button technology for approved associate
playlist selections
-- Complete music and messaging control
-- Client Web-based controls (song blocking, playlist blends, song
additions)
-- 2012 PCI Complaint
-- Network and POTS Line Modem
About Mood Media Corporation:
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that helps its clients communicate with consumers with a
view to driving incremental sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 580,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia. Through its subsidiaries Mood Media, Muzak,
DMX and Mood Entertainment, Mood Media Corporation's products and
services reach 100 million people every day in a broad client base
including more than 850 U.S. and international brands in diverse market
sectors that include: retail, from fashion to financial services;
hospitality, from hotels to health spas; and food retail, including
restaurants, bars, quick-serve and fast casual dining.
About Rubio's® Restaurants:
The first restaurant was opened in 1983 in San Diego by Ralph Rubio and
his father, Ray, who started the fish taco phenomenon that spread
across the nation. Today, Rubio's menu has grown from The Original Fish
Taco® to include additional chef-crafted seafood recipes that feature
shrimp, wild salmon, and ono. In addition to sustainable seafood,
Rubio's offers chargrilled marinated chicken and steak, fresh made
guacamole, "no fried" pinto beans(SM )and a variety of salsas, and proprietary sauces that are prepared daily.
Rubio's is headquartered in Carlsbad, Calif., and operates 200
restaurants in California, Arizona, Colorado, Utah and Nevada. For more
information, visit http://rubios.com.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Ryan Wagner
617-692-0522
Ryan.Wagner@fleishman.com