Guohong Shuidi Mobile Phone Shows Unlimited Potential with the Emergence of a Dedicated Fan Base
BEIJING, March 30, 2012 /PRNewswire-Asia/ -- With its recent launch, the new Guohong Shuidi mobile phone is riding the crest of a wave of interest in low-cost smartphones across China's mobile phone market. The Guohong Shuidi phone runs on the popular Android operating system and is attracting a younger clientele with its ultra low US$100 price. China's pool of enthusiastic users quickly became members of the "Shuidi Tribe" following the launch, creating a strong counterpoint to Apple's fan base.
Young buyers place price above all other considerations
According to recent statistics, 68 percent of China's fashion-conscious young consumers use smartphones while 71.6 percent of non-smartphone users intend to purchase one. They use their smartphones as their microcomputer, as it allows for multitasking and provides fast access to the internet, while housing quick response and powerful game applications. Today's fashion-conscious young person seeks a mobile phone with a large screen, powerful features, a high-speed internet connection and the ability to serve as a mobile computer.
Price of the phone is at the top of their list of priorities, followed by configuration, look and brand, with the order of priorities differentiated by the consumer's age.
Price unmistakably is the top consideration for students aged 15 to 19, while students aged from 20 to 30 balance their considerations between price, brand, hardware configuration and durability.
The variation in the buyer's priorities is driven by his or her purchasing power. As most of the consumers in this age group are students or individuals just entering the workforce, they can't afford expensive mobile phones. High performance specifications at a low cost are the cornerstone of the Chinese-made Guohong Shuidi's success in China's mobile phone market. The phone, with an ultra low US$100 price tag, Android as the operating system, an 800Mhz processor and a 3.5-inch capacitive screen has easily captivated a wide swath of China's youth market.
What gave rise to the rapid growth of the "Shuidi Tribe" in China?
By definition, the growth of any tribe represents the powerful influence of the object around which the tribe is formed. The rapid formation of the "Shuidi Tribe" in China is a perfect example. The emergence of the tribe as a large group of mobile phone fans followed on the heels of the growth of Apple's fan base in China. The two groups express the same intensity of devotion to their respective products yet what differentiates them more than any other characteristic are the price points of the respective products.
The target audience for the Guohong Shuidi phone is the group of young people who are still striving for their future, a common trait they all share and that acted as a factor in bringing them together to form the "Shuidi Tribe".
With similar ideals, living conditions and backgrounds, they naturally feel a common bond. They follow the latest fashions and new trends and are interested in high-end products. However, they are put off by high prices, making low-cost high-end products more likely to win their favor.
The prices of Apple handsets have been a turn off for some of their own fans. By contrast, virtually every member of the "Shuidi Tribe" can afford a Shuidi phone, making the tribe the true definition of a devoted fan group. It is certainly exciting to see the degree to which the launch of the Shuidi phone has been a success in the Chinese market.
If all goes according to plan, one can expect the "Shuidi Tribe" to soon expand across the entire globe.