ASE Labs
Welcome Guest. Please register or log in now. There are 196 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

TDI and Rokkan Launch EscapeRoutes.com, Powered by Badgeville

Poster: SySAdmin
Posted on March 29, 2012 at 12:07:01 PM
TDI and Rokkan Launch EscapeRoutes.com, Powered by Badgeville

Badgeville's Behavior Platform powers challenges and rewards on digital home of the world's first gamified interactive reality TV Series: Ford Escape Routes

MENLO PARK, Calif., March 29, 2012 /PRNewswire/ -- TDI and Rokkan have teamed up with Badgeville, The Behavior Platform, to launch the digital companion to the first multi-platform, gamified reality television series: Ford Escape Routes.

Escape Routes is a new interactive reality series that features a cast of six teams of two, participating in a unique road trip competition with real-world challenges. However, unlike other adventure reality television series, at-home viewers across the country can participate in real-time via EscapeRoutes.com, to help their favorite Escape Routes team win. Viewers impact the outcome of the show through playing and winning on their team's behalf through the interactive challenges and games online.

"Badgeville's technology enabled the team at Rokkan to easily deploy their strategic, creative, and technical visions around this new interactive form of entertainment," said Jim Blackwelder, Executive Technical Director at Rokkan. "We selected Badgeville as one of our key technology partners because of their flexible and powerful gamification platform. Working with Badgeville's unique features, we were able to easily build a sophisticated and unique gamified user experience that couldn't have been achieved otherwise."

The partnership signifies Badgeville's growth as a key technology and solutions provider for the media & entertainment industry's move to cross-platform, interactive programming that leverages gamification techniques and social mechanics.

"We're proud to be partnered with Rokkan to have Badgeville's Behavior Platform power EscapeRoutes.com, and make possible this new form of innovative, cross-platform reality entertainment," said Kris Duggan, CEO of Badgeville. "Gamification and transmedia experiences take entertainment to the next level, empowering viewers with the opportunity to become real-life participants in the television experience."

Ford Escape Routes airs Saturday evenings at 8 p.m. ET on NBC and will also air on mun2, the leading bicultural cable network for young Latino Americans, Saturdays at 11 p.m. ET. Viewers can participate 24/7 in the online interactive experience by registering at http://www.escaperoutes.com

About Badgeville
Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com

About Rokkan
Rokkan is an independently owned digital agency reinventing the way brands interact and engage with their consumers. Borrowing its name from the Japanese word for "the sixth sense," Rokkan continues to impact the digital space, delivering digital solutions, turnkey campaigns, and social engagements for some of the largest brands in the world.

Founded in 2000, Rokkan has grown from a three-person startup into a full-service agency housing 55+ Rokkanites--some of the most innovative talent in the industry. With a nimble approach combining social media, strategy, user-experience, design, and technology, Rokkan's not your ordinary digital agency. Find us on Facebook, Twitter @ROKKANmedia, and LinkedIn.

SOURCE  Badgeville

Badgeville

CONTACT: Kristin Miller, +1-719-634-8292, kmiller@sspr.com, for Badgeville

Web Site: http://www.badgeville.com
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.14236116409302]