Roozters Earn Rewards for Making a Difference in the World by Discovering, Shopping and Sharing the Hottest Cause-Oriented Brands
LOS ANGELES, March 28, 2012 /PRNewswire/ -- Roozt.com today announced the launch of its new online marketplace that makes it fun, easy and rewarding to discover, shop and share the trendiest cause-related brands and products under one roof.
At Roozt, shoppers get real "change" for their dollar by buying from the top purpose-driven brands under one umbrella and supporting their global humanitarian, eco-friendly, ethical or community-support missions with every purchase. Roozt makes it easy to make a difference with every dollar by shopping all of your favorites and discovering new must-haves on a single site--no more scouring through search results, blogs or wall posts to find products and brands making an impact.
Roozt features a highly curated selection of the best cause-related products by some of the most popular and trendy philanthropic brands, including: stunning wooden timepieces by WeWood Watches, which plants a tree for every timepiece purchased; soft and stylish celebrity-favorite t-shirts by This Shirt Helps, that supports education, reforestation, clean water and animal rescue efforts around the world; and buy-one-give-one condom company Sir Richard's Condoms, which donates a condom for every one purchased to a developing country to help stop the spread of the world's most preventable diseases.
Hundreds of other brands are in the pipeline and will be added over the coming months, with up to a dozen new brands added every week.
"Roozt is bringing sexy back to giving back by making it easy for anyone who wants to make a difference in the world--especially the Gen Y crowd--to buy from these inspiring brands and support their efforts to do good in the world," said Roozt CEO and Founder Brent Freeman.
With more than 30,000 socially responsible brands in the U.S. alone, the $40 billion-a-year ethical and sustainable retail products industry grew nearly 15 percent in 2010 driven by overwhelming consumer demand, especially among moms and Millenials. A staggering 85 percent of Gen Y shoppers (ages 18-35), and 82 percent of all Americans, say they want to buy from cause-related brands, and a full 80 percent of moms and Millenials would switch to a cause-related brand.
However, amid the booming demand, Freeman discovered there was no one-stop-shop to easily connect these brands with mainstream consumers who are looking to not just buy any product, but buy one that makes a difference. Roozt makes the connection, harnessing the massive purchase power of this highly engaged, motivated audience and connecting consumers directly with the trendiest cause-related lifestyle brands.
For shoppers, Roozting is rewarding--and not just for the feel-good vibe that comes from doing your part to make a difference. Roozters earn "Changemaker" status, shopping credit, discounts and other exclusive membership rewards for shopping and sharing the brands and products they discover and buy at Roozt.com. At Roozt, members don't just sign up--they pledge their commitment to bringing sexy back to giving back without sacrificing how they look for feeling great about making a difference. At launch, Roozt already has more than 80,000+ opt-in email subscribers.
For brands, the Roozt platform provides a free, online storefront with access to state-of-the-art e-commerce tools to help them reach customers, fill orders and even run their own brand-specific promotions and daily-deal-style flash sales.
"Many of these great companies are like well-kept secrets, small- and medium-size businesses doing incredible things with inspiring stories to tell," Freeman said. "But, they often struggle to build a following, stand out among the crowd and scale up on a national level, simply because they lack the sophisticated tools and resources it takes to attract an audience in today's market."
Roozt fills the gap by giving these brands a platform to reach a larger audience and spread the word about how they're making an impact. The system includes a web-based dashboard that enables brands to track and analyze customer data in real time.
"Savvy Gen Y shoppers are not only looking for a way to make a difference but also ways to stand out and showcase their unique personality through what they wear," Freeman said. "Cause-related shopping is a lifestyle and Roozt is helping these inspiring brands create a fun, sexy and dynamic online experience for consumers that connects the dots between content and commerce."
To celebrate its debut, Roozt will host a red-carpet launch party at 7 p.m. today in Los Angeles, where a portion of the proceeds from its exclusive Rooztaholic cocktail will benefit Pencils of Promise, a global charity supported by Justin Bieber that builds schools in impoverished regions around the world. VeeV, a carbon-neutral acai-infused spirit, will help celebrate Roozt's launch by providing their product for the "Rooztaholic" beverage. Attendees will also ride in style with on-demand mobile car service, Uber, providing transportation to and from the party.
The Rooztaholic will be available at Nikki's Venice Beach for the entire month of April with a portion of proceeds benefiting Pencils of Promise.
Roozt is bringing sexy back to giving back with its free online marketplace for cause-oriented brands that lets shoppers discover, share and buy from the trendiest, socially-conscious brands all in one place. Featured in Forbes as one of the magazine's "Names You Need to Know," Roozt boasts more than 80,000 subscribers at launch and provides a sophisticated e-commerce platform for brands to market and sell their products to this highly-engaged audience through a single, aggregated shopping cart system. Roozt is headquartered in Los Angeles. For more information, visit http://www.roozt.com.
CONTACT: Nicole Plati of SS|PR, +1-847-415-9342, firstname.lastname@example.org, for Roozt