Northern Light Technologies (NLT) Announces Launch of New Corporate Identity
Poster: SySAdmin
Posted on March 22, 2012 at 3:07:01 PM
Northern Light Technologies (NLT) Announces Launch of New Corporate Identity
TORONTO, March 22, 2012 /PRNewswire/ - NLT has launched a new-look visual
identity to support its evolution into a full service provider of
mining communication solutions. The new corporate identity reflects
the company's commitment and legacy of providing the world's best cap
lamp solutions, while also providing leading edge, reliable underground
communication networks.
After more than 25 years, the industry has changed and mines now
recognize the importance of safety, efficiency and communication. The
company has evolved into a dynamic full service mining communications
leader in recent years. The rebrand represents not only the company's
rich history, but also their ambitions. The centrepiece of the new
corporate identity is their new logo. A new website and related
collaterals are soon to follow.
"The circular symbol represents our classic cap lamp bezel shape with a
new centred light beam that echoes the same focus we put into building
the world's leading cap lamp. The forward pointing waves represent the
growth segment of the company - underground networks," says North Light
Technologies President, Heidi Levitt. "The ways these two elements
coexist are a symbol of their native congruency and a sign of the way
the industry is heading."
Northern Light Technologies was the first company to install integrated
Wi-Fi solutions in coal mines; this subtle change to their logo
signifies this commitment to the networking business not only in
Australia, Chile and North America, but around the world.
"This is an exciting time for NLT. On the heels of our best financial
performance year ever, we feel that during this time of growth it is
right to invest further into our marketing strategy, creating an even
stronger brand presence both on and offline. Look for exciting new
marketing initiatives in the coming months," concluded Levitt.
About NLT
Founded in 1984, Northern Light Technologies (NLT) designs and
manufactures underground lighting and communications solutions for the
mining and tunnelling industries with manufacturing/assembly locations
in Canada, Australia and Chile. Northern Light® cap lamp systems are
designed for maximum durability and comfort, while offering integrated
radio-lighting and power-take-off systems as well as RFID and Wi-Fi
tracking options.
SOURCE Northern Light Technologies
Northern Light Technologies
CONTACT: Nataly Carbone, Marketing Specialist - Northern Light Technologies
E: nataly.carbone@levitt-safety.com
T: 905.287.3552
F: 905.829.2919
TORONTO, March 22, 2012 /PRNewswire/ - NLT has launched a new-look visual
identity to support its evolution into a full service provider of
mining communication solutions. The new corporate identity reflects
the company's commitment and legacy of providing the world's best cap
lamp solutions, while also providing leading edge, reliable underground
communication networks.
After more than 25 years, the industry has changed and mines now
recognize the importance of safety, efficiency and communication. The
company has evolved into a dynamic full service mining communications
leader in recent years. The rebrand represents not only the company's
rich history, but also their ambitions. The centrepiece of the new
corporate identity is their new logo. A new website and related
collaterals are soon to follow.
"The circular symbol represents our classic cap lamp bezel shape with a
new centred light beam that echoes the same focus we put into building
the world's leading cap lamp. The forward pointing waves represent the
growth segment of the company - underground networks," says North Light
Technologies President, Heidi Levitt. "The ways these two elements
coexist are a symbol of their native congruency and a sign of the way
the industry is heading."
Northern Light Technologies was the first company to install integrated
Wi-Fi solutions in coal mines; this subtle change to their logo
signifies this commitment to the networking business not only in
Australia, Chile and North America, but around the world.
"This is an exciting time for NLT. On the heels of our best financial
performance year ever, we feel that during this time of growth it is
right to invest further into our marketing strategy, creating an even
stronger brand presence both on and offline. Look for exciting new
marketing initiatives in the coming months," concluded Levitt.
About NLT
Founded in 1984, Northern Light Technologies (NLT) designs and
manufactures underground lighting and communications solutions for the
mining and tunnelling industries with manufacturing/assembly locations
in Canada, Australia and Chile. Northern Light® cap lamp systems are
designed for maximum durability and comfort, while offering integrated
radio-lighting and power-take-off systems as well as RFID and Wi-Fi
tracking options.
SOURCE Northern Light Technologies
Northern Light Technologies
CONTACT: Nataly Carbone, Marketing Specialist - Northern Light Technologies
E: nataly.carbone@levitt-safety.com
T: 905.287.3552
F: 905.829.2919