iBAHN's Newest Whitepaper Helps Hoteliers Use IPTV to Build Revenue
Report looks at the shifting demands and expectations for in-room hotel entertainment
DENVER, March 20, 2012 /PRNewswire/ -- iBAHN, the global leader in IP-based entertainment and information services for the hospitality and meeting industries, today published a whitepaper: IPTV: Delivering a Higher Return on HDTV Investments. It is compiled from research and input from the hospitality industry, and responds to common pain points heard from hotel clients: despite investments in high definition televisions, add-on video revenues are decreasing as guests turn increasingly to laptops and mobile devices for entertainment. The whitepaper examines how IPTV can optimize hotels' investment in HDTVs, while bridging the gap between the technologies they currently provide and the newer technologies that guests demand.
Internet Protocol Television (IPTV) is the delivery of network or studio programming in either broadcast or on-demand form via the Internet. IPTV provides access to an expansive roster of HD channels and enables delivery of Over the Top (OTT) content via the Internet to the television or any other Internet-connected screen (laptop, smartphone, tablet, etc). Examples of OTT programming providers include Netflix(TM), Xfinity(TM), Hulu(TM) and HBOGo(TM). IPTV allows for a truly interactive experience between the viewer and provider.
"Leveraging an existing hotel IP network opens the door to an entirely new kind of personalized guest experience and allows hotels to offer nearly unlimited media content, interactive guest services, and targeted advertising," said Roger Crellin, iBAHN President of Americas. "IPTV allows guests to access personalized and interactive entertainment that includes broadcast, cable, premiums, on-demand, gaming, web surfing, and social media. We believe IPTV will keep pace with the evolution of guest expectations."
Although high definition televisions have proliferated rapidly throughout the hotel industry, an HDTV without an HD signal actually yields a poorer image than a standard definition TV, resulting in an unsatisfactory entertainment experience for guests. IPTV allows hotels to deliver the clear and crisp HD resolution that guests expect from HDTVs, while providing virtually limitless entertainment options.
In addition to expanding entertainment options, IPTV allows hotels to deliver guest information via in-room television screens, parlaying a more eco-friendly and modern communication method, and saving costs. Links to amenities pages and special offers can drive loyalty and incremental business.
iBAHN's whitepaper, IPTV: Delivering a Higher Return on HDTV Investments, includes data exemplifying the guest satisfaction and return on investment that hotels can expect from IPTV. It additionally includes research on the proliferation of IPTV and the shifting trend in hotel guest entertainment demands. To download the whitepaper, click here.
iBAHN delivers the multi-screen Internet experiences the best guests demand - through its wireless connectivity offerings and the most advanced IPTV solutions for the hospitality and meeting industries, with customers and localized support on every populated continent of the world. This breadth allows the company to offer an unprecedented level of support and seamless technology experiences for hotels, guests, and meeting attendees. With iBAHN solutions, hotels can more effectively serve guests by delivering consistent quality of service and content on any device in the hotel to streamline operations and leverage branding across locations--while creating unique technology experiences. Monthly, nearly two million travelers and meeting attendees rely on iBAHN to increase productivity with secure broadband access options in nearly 3,000 hotels, conference centers and meeting spaces in 43 countries worldwide. iBAHN provides technology solutions to more than 30,000 events annually, ranging from small group meetings to major conferences, while serving more than 40 percent of Fortune 100 corporations. For more information, please visit http://www.ibahn.com
Cynthia Carpenter, Vice President Marketing, Americas
Dolin PR, Inc. for iBAHN