More Sergei Drama in the Latest comparethemarket.com Credit Card Ad

More Sergei Drama in the Latest comparethemarket.com Credit Card Ad

LONDON, March 19, 2012/PRNewswire/ --

    comparethemarket.com, one of the UK's leading price comparison websites, is launching
the latest instalment of its popular meerkat-themed TV adverts to promote its credit card
comparison service.

    The previous TV advert, voted most liked advert in January amongst viewers[1], saw
Aleksandr Orlov make a tough decision regarding Sergei's future. With more people
mistaking 'comparethemarket.com' for 'comparethemeerkat.com' following the launch of
comparethemarket.com's credit card comparison service
[http://www.comparethemarket.com/credit-cards ], Sergei struggled to cope with the
increased workload. To help Sergei, Aleksandr decided to give him a laptopmabob.

    In the latest advert the much-loved Aleksandr and Sergei are back to remind viewers to
visit the correct website. Viewers will find that the non-stop work of unclogging credit
card comparisons has taken its toll on Sergei with the Head of IT ending up in hospital
with exhaustion. Meanwhile, Aleksandr is forced to consider just how much he can't afford
to lose his loyal sidekick...

    For the sake of Sergei, people should visit comparethemarket.com and see just how much
they could save by switching credit cards. Plus get a credit card or loan via
comparethemarket.com [http://www.comparethemarket.com/loans ] and you can claim a meerkat
toy as a reward*.

    Fans of the meerkat pair can see the TV advert from Monday 19th March. For those who
can't wait that long, an exclusive preview is available today (16th March) at
http://www.youtube.com/comparethemeerkat as well as Aleksandr Orlov's official
Facebook and Twitter pages: http://www.facebook.com/Comparethemeerkat and
@Aleksandr_Orlov. You can also follow what happens to Sergei at
http://www.facebook.com/comparethemeerkatsergei, and @Sergei_HeadofIT.

    Specialising in more than just car insurance, comparethemarket.com provides customers
with an easy way to find the right deal on a wide range of insurance and financial
products including home insurance, van insurance, bike insurance, life insurance, pet
insurance, credit cards and loans. It also offers comparisons for a range of household
utilities including electricity, gas, phone, broadband and digital TV.

    [1]Nielsen Brand Effect survey 2012

    *Terms and conditions apply.

    About comparethemarket.com

   
    - comparethemarket.com was launched in 2006 and has grown rapidly over the
      past six years to become one of the UK's leading price comparison websites.
    - comparethemarket.com provides customers with an easy way to make the right
      choice for them on a wide range of products including motor, home, life, travel and
      pet insurance as well as utilities and money products such as, credit cards and loans.
    - comparethemarket.com actively selects its brand partners, working with the
      best and most trusted organisations to ensure quality service to consumers.

    comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and
regulated by the Financial Services Authority.

    Registered Address: Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2
6YS. Registered in England number 3231094.

Source: comparethemarket.com

Contact Details: - Media Only, Holly Dedman at Good Relations, Tel: +44(0)20-7861-3106, Email: hdedman@goodrelations.co.uk