Non-Profit and Game Company Tackle America's Struggle with Weight
Free Game Helps Individuals Shed Pounds for Good
ARDMORE, Okla., March 9, 2012 /PRNewswire-USNewswire/ -- The non-profit Full Plate Diet today announced a strategic partnership with SuperBetter to deliver its approach to lasting weight loss and healthy eating through a new on-line game that helps individuals achieve their health goals. The free Full Plate Diet Weight Loss PowerPack is part of the SuperBetter game that also launches today.
"Two-thirds of Americans are overweight or obese. With so many people struggling to lose weight and keep it off, we need a new approach," said Sid Lloyd, Full Plate Diet's CEO. "We are thrilled to be working together with SuperBetter to make a major impact on lives in America and around the world."
Based on the New York Times best-selling book, Full Plate Diet is a healthy lifestyle-based weight loss program that emphasizes eating natural, fiber-rich whole foods. The easy-to-follow program helps participants lose weight without hunger and keep the weight off with proven practices that support lasting behavior change.
SuperBetter was created by renowned game designer Jane McGonigal. "Full Plate Diet is an incredible organization that shares our philosophy of tapping positive emotions and social connections to help people achieve their goals," said Jane. "We couldn't be more excited about our partnership."
About Full Plate Diet
Full Plate Diet is part of Ardmore Institute of Health, a non-profit organization dedicated to creating new evidence-based approaches to improve the health and vitality of people to live more meaningful lives. The team is passionate about making the journey towards weight loss and better health as simple, fun and exciting as possible. http://www.FullPlateDiet.org
SuperBetter is a social venture based in San Francisco that creates world-changing games powered by the science of positive emotion and social connection. http://www.SuperBetter.com