Rule Financial Expands North American Operations With Acquisition of Specialist New York and Toronto Consultancy

Rule Financial Expands North American Operations With Acquisition of Specialist New York and Toronto Consultancy

LONDON, NEW YORK and TORONTO, March 7, 2012/PRNewswire/ --

    Rule Financial [http://www.rulefinancial.com ], an independent provider of business
consultancy, IT consultancy and IT services to the global investment banking community,
today announces its acquisition of North American consultancy, Waterline Group. This
strategic acquisition will accelerate Rule Financial's growth in North America, providing
an entry point to the Canadian market, and will complement the consultancy's existing
presence in New York. Waterline Group will be fully-absorbed into Rule Financial and will
operate under the Rule Financial brand.

    New York and Toronto-based Waterline Group has in-depth experience in capital markets
- both buy-side and sell-side - working with a number of Canadian and US-based banks and
trading organisations. As part of the acquisition, Rule Financial will integrate the
Waterline Group leadership team into the Rule Financial fold. Chris DeBrusk will take
responsibility for North American business development, Amrik Chawla will be Rule
Financial's North American and US lead, Rob Schmidt will take responsibility for Rule
Financial Canada and Rob McGeachy will be the North American delivery lead.

    Chris DeBrusk
[http://www.rulefinancial.com/about/featured-specialists/chris-debrusk.aspx ], managing
director, North American business development lead, said: "Our experienced team is highly
complementary to the existing Rule Financial offering in North America, and I anticipate
that joining Rule Financial will enable us to offer even more services, to more clients,
and in larger projects across the financial services sector."

    Chris Potts, CEO, Rule Financial, said: "As North American financial institutions race
to align IT with a swathe of incoming regulation - such as Dodd-Frank and the Volcker Rule
- Rule Financial is anticipating heightened demand for specialist consultancy services in
the region. Acquiring Waterline Group provides both a route into these financial
institutions, and the specialist support needed to cater for this increasing demand for
investment banking consultancy. I am pleased to welcome the new consultants into the Rule
Financial team and look forward to further building on the success of our North American
operations as we continue to expand our services and recruit the most talented specialists
working in financial services."

    Rule Financial [http://www.rulefinancial.com ] recently announced its expansion in
London, New York and ?od?, Poland, including a number of senior hires
[http://www.rulefinancial.com/press/press-releases/rule-financial-ramps-up-global-operations-to-support-international-growth.aspx ]
. This is in support of the consultancy's
year-on-year growth, with order intake for 2011 coming in ahead of target, and the company
growing its footprint internationally, working with nine of the top ten global investment
banks.

    Web: http://www.rulefinancial.com

Source: Rule Financial

For more information about Rule Financial and Waterline Group please contact: Dee Burke, email: rule@hotwirepr.com, tel: +44(0)20-7608-8350