EMC Delivers "No Compromise" Technology, Solutions and Services for Microsoft SQL Server 2012

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March 6, 2012
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EMC Delivers "No Compromise" Technology, Solutions and Services for Microsoft SQL Server 2012

EMC Portfolio Enables 80% Faster Provisioning, 4X Better Performance and Up To 30X Less Backup Storage for SQL Server Applications

HOPKINTON, Mass., March 6, 2012 /PRNewswire/ --

News Summary:

    --  EMC(®) today announced broad technology support, new EMC Proven((TM))
        Solutions and Consulting Services for Microsoft SQL Server 2012 to help
        customers deploy SQL Server for mission critical data center
        applications.
    --  By leveraging EMC best-in-class technology and services with the latest
        SQL Server 2012 functionality, customers can increase performance and
        maximize data availability at a lower cost.
    --  New EMC Consulting services provide customers a defined path for
        seamless migration and adoption of SQL Server 2012 and help customers
        take advantage of SQL Server 2012's breakthrough insights functionality
        to turn data into business intelligence and competitive advantage.

Full Story:

EMC Corporation (NYSE: EMC) today announced broad technology support, new EMC Proven Solutions and Consulting Services for Microsoft SQL Server 2012 to help customers deploy SQL Server for mission critical data center applications. By leveraging EMC best-in-class technology and services with the latest SQL Server functionality, customers can increase performance and maximize data availability at a lower cost. New EMC Consulting services provide customers a defined path for seamless migration and adoption of SQL Server 2012 and help customers take advantage of SQL Server 2012's breakthrough insights functionality to turn data into business intelligence and competitive advantage.

EMC's Industry Leading Storage Platforms Optimized for Microsoft SQL Server 2012

In October 2011, an IDC(1) survey of Enterprise end-users named EMC the #1 storage choice for Microsoft Exchange, Microsoft SharePoint, and other mission critical environments. The survey ranks storage vendors on how end-users are deploying their technology with enterprise applications, and it shows that more customers choose EMC storage than any other storage for their Microsoft environments.

By leveraging EMC technologies to address SQL Server 2012 requirements customers can:

    --  Achieve 80% faster SQL Server provisioning with EMC(®) VNX((TM))
        Unified Storage;
    --  Automate the allocation of SQL 2012 Server storage and eliminate 95% of
        the typical manual storage calculation times with EMC Symmetrix(®)
        VMAXe(®)  100% Virtual Provisioning;
    --  Experience 4X more performance of SQL Server 2012 server and storage
        resources at a lower cost using EMC FAST (Fully Automated Storage
        Tiering) software, and EMC VFCache((TM)) server flash caching solution;
    --  Complete more backups in less time with up to 30X less storage with EMC
        backup and recovery solutions.

New EMC Proven Solutions and Consulting Services Designed for Mission Critical SQL Server 2012 Environments

EMC today announced two new EMC Proven Solutions to help customers leverage the newest features in SQL Server 2012.

    --  EMC SQL Server 2012 Readiness - Performance with VMAXe FAST VP and SQL
        Server 2012 AlwaysOn Local Availability Groups - This solution documents
        technology considerations for utilizing the new SQL Server 2012 AlwaysOn
        Availability Groups with EMC FAST VP and EMC VMAXe.  The focus of this
        solution is to create availability groups on a FAST VP enabled VMAXe to
        support business requirements for read-only secondary database replicas.
        This approach allows for the dedication of the primary replica for
        mission critical online transaction processing (OLTP) workloads while
        isolating OLAP/BI demands.
    --  EMC SQL Server 2012 Multi-Site Disaster Recovery - Enabled by SQL Server
        2012 AlwaysOn Availability Groups, EMC VNX and FAST Suite - This
        solution documents technology considerations for utilizing the new SQL
        Server 2012 AlwaysOn Availability Groups, with EMC FAST Suite and EMC
        VNX unified storage.  The focus of this solution is to utilize the new
        SQL Server 2012 AlwaysOn transaction-level replication technology to
        maximize the availability of a set of user databases between two distant
        sites while enabling the database storage efficiency and performance to
        be optimized by using EMC FAST Suite on VNX 5700.

New EMC Consulting services designed for Microsoft SQL Server 2012 help business and IT stakeholders to maximize their investment in SQL Server. The services also enable the customer's environment to support mission critical application quality of service requirements and enable pervasive business intelligence for competitive advantage.

    --  The new Upgrade/Migration Service for Microsoft SQL Server 2012 helps
        customers efficiently plan, manage, and execute their transition to the
        SQL Server 2012 platform.
    --  The new EMC Consulting Self-Service Business Intelligence (BI) service
        helps customers empower their business users to quickly develop reports,
        dashboards, and scorecards without direct support from IT resources.
        During this service, EMC Consulting creates an interface to existing BI
        systems using SQL Server tools and exposes the data in a Microsoft
        SharePoint-based user interface.
A Diamond Sponsor of the SQL Server 2012 launch, as well as a Microsoft Certified Partner with 19 gold and silver competencies and a 21-time Microsoft Partner of the Year, EMC offers customers innovative information infrastructure, solutions and services optimized for their Microsoft environments. EMC Consulting, a business unit within EMC Global Services, works closely with Microsoft Corporation to develop and deliver services and solutions that help customers streamline deployment, migration and management of their Microsoft technology platforms. EMC Consulting accelerates its customers' journey to the private cloud through innovative and efficient use of information infrastructures to provide an optimal opportunity to federate information resources across cloud architectures.

Microsoft Quote:

Eduardo Rosini, Corporate Vice President, SQL Server Marketing, Microsoft

"SQL Server 2012 and EMC Solutions and Application services help our customers address mission critical performance, availability and data protection requirements.  EMC's announcement of new consulting services that leverage Microsoft BI tools will enable our customers to use their data more competitively - providing breakthrough insights."

Customer Quotes:

Andy Fuss, Manager of Technology and Engineering, CharterCARE Health Partners

"With the formation of CharterCARE Health Partners and the convergence of multiple IT infrastructures we were faced with enormous data growth. It became clear that our traditional tape-based backup approach had reached its end and we needed to make a transformational shift in our strategy. Data Domain® deduplication storage systems and EMC NetWorker® were a natural fit, and have dramatically improved the performance, efficiency and reliability of our SQL Server related  backup process. With EMC storage solutions we've been able to focus on what's most important: protecting our core business, protecting our patients, and offering them the highest quality of healthcare that they need."

Brian Carpenter, Vice President of Information Technology, Heritage Auctions

"SQL Server is the lifeblood of Heritage Auctions (HA.com). We use it to provide our customers with a massive amount of data, a meaningful experience on our website, and historical information to help them make educated buying and selling decisions. Consolidating our mission-critical Microsoft SQL Server infrastructure on EMC Symmetrix VMAXe has opened the door for us to go full throttle with our most strategic initiatives, from the latest Microsoft releases to virtualization to Big Data. We have the utmost confidence that when we roll out SQL Server 2012, VMAXe is going to be ready to perform and handle the increases in workload and changes in processing."

Daniel Mettling, Information Technology Manager, Park Industries

"As our business evolves, we're constantly seeking more opportunities to improve our responsiveness and streamline data processes to save time. The level of integration provided by EMC VNXe unified storage streamlines management of our SQL Server environment while the flexibility of centralized access provides us with a broad snapshot across our systems at a moment's notice. VNXe gives us the tools to make snap decisions about storage management and report to employees without interrupting our day-to-day business, meaning we save time, and ultimately, thousands of dollars."

EMC Executive Quote:

Prasad Rampalli,Senior Vice President, EMC Solutions Group, EMC Corporation

"EMC is committed to helping our customers make a seamless and effortless transition to SQL Server 2012 without compromising on performance, efficiency, simplicity or affordability. We've customized our engineering best practices, optimized our storage solutions to support SQL Server 2012, and have tailored our consulting services so that customers of all sizes are equipped with what they need to enable them to maximize information across their organization."

Dave Cox, Vice President, EMC Consulting, EMC Corporation

"Our new EMC Consulting services are right on target with EMC's strategy to support organizations' move to ITaaS so that they can better manage the massive amounts of data they are generating.  EMC has the proven industry knowledge and technology expertise required to help SQL Server customers efficiently accelerate upgrades and realize the maximum value of their information."

About EMC

EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.emc.com.

Additional Resources

    --  Learn  more about the EMC and Microsoft Alliance
    --  Everything EMC and Microsoft Community
    --  "Why EMC for SQL Server" Video
    --  Read about EMC Solutions for Microsoft
    --  EMC Consulting for Microsoft Platforms
    --  Connect with EMC via Twitter, Facebook, YouTube, LinkedIn and ECN

(1)  IDC, "Storage Users Demand Study 2011 - Spring Edition: Unlocking the Minds of Storage Users" (September 2011 / Doc # 230148)

EMC is a registered trademark of EMC Corporation in the United States and other countries. Other products and/or services are trademarks of their respective owners.

This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (iv) competitive factors, including but not limited to pricing pressures and new product introductions; (v) component and product quality and availability; (vi) fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock; (vii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (viii) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of terrorism; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

SOURCE  EMC Corporation

EMC Corporation

CONTACT: Hadley Weinzierl, +1-508-293-7642, hadley.weinzierl@emc.com

Web Site: http://www.emc.com

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