ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering

ADTECH Launches First MRAID 2.0 Compliant Mobile SDK Offering

Solution Enables Full Rich Media Capabilities for Mobile Applications

MUMBAI, India, March 6, 2012/PRNewswire/ --

    ADTECH, a leading provider of ad serving technology and part of the AOL
Advertising.com Group, has today announced its latest Mobile SDK offering - the first of
its kind to be compliant with the IAB's rich media standard MRAID 2.0*.

    Mobile SDKs (software development kit) are a key business driver. They enable
companies to extend business and deliver adverts through mobile apps. With ADTECH's
comprehensive ad serving solution, customers can more easily manage display, video and
mobile inventory within one tool which enables the saving of time and budget.

    All of ADTECH's ad management features are available for in-app advertising such as
inventory management, campaign priorities and frequency. Additional features include
optimising the delivery of app specific campaigns through targeting - such as by app name
and mobile SDK version. Frequency capping of ads is also available across multiple apps,
ensuring that each ad is served only once within a given time period.

    New key features:

    - Delivers ads even if the device is offline

    - Simplifies banner creation through MRAID support

    - Easy Rich Media handling across different mobile platforms

    - Caching ads for accelerating rich media content

    - Mediates Inventory through Network Partners

    - Integrated solutions for Mobile Web & Apps, Display and Video

    Commenting on the launch, Erhard Neumann, CEO at ADTECH said: "The mobile internet has
fast become a popular communication medium and for many users, life can no longer be
imagined without it. As the number of mobile internet users increasingly rises,
advertising on the mobile web becomes more and more significant. Our Mobile ADTECH SDK
opens up an additional sales opportunity by enabling publisher clients to monetize the
advertising space in their mobile apps."

    *Based on IAB Mobile Rich-Media Ad Interface Definitions (MRAID) v.1.0., Final Release
October 20, 2011

    About ADTECH

    ADTECH is an international supplier of digital marketing solutions and is part of AOL
Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing
solutions around the globe. Its core product is the ad serving solution ADTECH IQ for
display, video, mobile and rich media ads. It allows marketing specialists, agencies and
advertisers to manage and evaluate these forms of advertising in one and the same booking
environment. The adserver seamlessly integrates other applications, including sales
management and business analytics.

    According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and
availability. ADTECH also provides high-quality customer service and local know-how. Its
global customer base includes major players such as InteractiveMedia, BSkyB, Hi-media
Deutschland and Gannett.

    For more information please visit: http://www.adtech.com [http://www.adtech.com ]

    About AOL

    Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a
mission to inform, entertain and connect the world. The home of a world-class collection
of premium brands, AOL creates original content that engages audiences on a local and
global scale. We help marketers connect with these audiences through effective and
engaging digital advertising solutions. From time to time, we post information about AOL
on our investor relations website (http://ir.aol.com) and our official corporate blog
http://blog.aol.com

    Primary Media Contact : ADTECH India, india@adtech.com, 91-22-61984914

Source: ADTECH

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