Attunity and Hortonworks Announce Partnership to Simplify Big Data Integration with Apache Hadoop

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March 5, 2012
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Attunity and Hortonworks Announce Partnership to Simplify Big Data Integration with Apache Hadoop

Partnership will make Big Data available for analytics in both the cloud and enterprise data centers

BURLINGTON, Massachusetts and SUNNYVALE, California, March 5, 2012/PRNewswire-FirstCall/ --

    Attunity Ltd. (OTC BB: ATTUF.OB), a leading provider of real-time data integration
software, and Hortonworks, a leading commercial vendor promoting the development and
support of Apache Hadoop [http://en.wikipedia.org/wiki/Apache_Hadoop ], jointly announce
today a partnership focused on the delivery of high-performance solutions to move Big Data
in and out of Apache Hadoop. The partnership is designed to facilitate making Big Data
available for use in business intelligence (BI) and analytics whether in the cloud or
across enterprise data centers.

    Organizations worldwide are struggling to turn Big Data into actionable business
decisions. The planned combined solution provided by this partnership will enable
enterprises to overcome this challenge and gain a competitive advantage through the use of
BI and predictive analytics.

    Specifically, the partnership will combine Hortonworks' Apache Hadoop expertise with
Attunity's data integration technology, to facilitate loading of massive amounts of
structured and unstructured data to the Apache Hadoop Distributed File System (HDFS). The
Hortonworks Data Platform makes Apache Hadoop more robust and easier to install, manage
and use while providing an open and stable foundation for enterprises to build and deploy
Big Data solutions. Attunity's data integration solutions are designed to provide a quick,
simple and cost-effective means for moving large volumes of data from many sources into
the Hortonworks Data Platform to facilitate storing, processing and analyzing data in data
centers and in the cloud.

    In a recent blog post, James Kobielus, Senior Analyst at Forrester Research, Inc.,
wrote: "Enterprise Hadoop deployments will expand at a rapid clip. The size of the
in-deployment clusters will almost certainly grow at least tenfold in 2012 as companies
roll new data sources, new analytic challenges, and new business applications into their
Hadoop initiatives."(1)

    "As the volume of data continues to grow, organizations worldwide are quickly adopting
Hadoop to store, manage and process Big Data for use in analytics, Business Intelligence
(BI), and decision support," said Mitch Ferguson, Vice President of Business Development
at Hortonworks. "Since data integration is traditionally one of the most time-consuming
and challenging aspects in the Hadoop process, we are pleased to partner with Attunity.
Working together, we can accelerate the adoption of Apache Hadoop by making it easier to
deploy Big Data initiatives."

    "Organizations that are able to leverage Big Data can become smarter about their
customers, operations and business environment," explains Itamar Ankorion, VP of Business
Development and Corporate Strategy at Attunity. "We believe that Attunity is uniquely
positioned to facilitate the integration of Big Data with Hadoop, leveraging our robust
portfolio of high-performance data integration and file transfer technologies. Our
partnership with Hortonworks helps ensure that enterprises can make use of their Big Data
and capitalize on the value of the Hadoop platform."

    (1)Blog Post: "The Year Ahead In Big Data? Big, Cool, New Stuff Looms Large!", James
Kobielus, Forrester Research, Dec. 19, 2011
[http://blogs.forrester.com/james_kobielus/11-12-19-the_year_ahead_in_big_data_big_cool_new_stuff_looms_large ]

    About Hortonworks

    Hortonworks is the leading commercial vendor of Apache Hadoop, the preeminent open
source platform for storing, managing, and analyzing large volumes of data. The
Hortonworks Data Platform provides an open and stable foundation for enterprises and a
growing ecosystem to build and deploy big data solutions. Together with the Apache
community, Hortonworks is making Hadoop more robust and easier to install, manage, and
use. Hortonworks provides unmatched technical support, training and certification programs
for enterprises, systems integrators, and technology vendors. For more information, visit
http://www.hortonworks.com.

    About Attunity

    Attunity is a leading provider of real-time data integration software that enables
access, sharing and distribution of data across heterogeneous enterprise platforms,
organizations, and the cloud. Our offering includes software solutions such as data
replication [http://www.attunity.com/attunity_replicate ], real-time change-data-capture
[http://www.attunity.com/attunity_stream ] (CDC) and real-time data connectivity
[http://www.attunity.com/attunity_connect ], as well as enterprise file replication
[http://www.repliweb.com/products/r1-r/index.php ] and managed-file-transfer
[http://www.repliweb.com/products/rmft/index.php ] (MFT) offered through our RepliWeb
division. Using Attunity's software solutions, our customers enjoy dramatic business
benefits by enabling real-time access and availability of data and files where and when
needed, across the maze of heterogeneous systems making up today's IT environment.

    Attunity has supplied innovative software solutions to its enterprise-class customers
for nearly 20 years and has successful deployments at thousands of organizations
worldwide. Attunity provides software directly and indirectly through a number of partners
such as Microsoft, Oracle, IBM and HP. Headquartered in Boston, Attunity serves its
customers via offices in North America, Europe, and Asia Pacific and through a network of
local partners. For more information, visit http://www.attunity.com or our In Tune
blog [http://blog.attunity.com ] and join our community on Twitter
[http://www.twitter.com/attunity ], Facebook [http://www.facebook.com/attunity ], LinkedIn
[http://linkd.in/attunity ] and YouTube [http://www.youtube.com/attunity ].

    SafeHarbor Statement

    This press release contains forward-looking statements within the meaning of the "safe
harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other
Federal Securities laws. Statements preceded by, followed by, or that otherwise include
the words "believes", "expects", "anticipates", "intends", "estimates", "plans", and
similar expressions or future or conditional verbs such as "will", "should", "would",
"may" and "could" are generally forward-looking in nature and not historical facts.
Because such statements deal with future events, they are subject to various risks and
uncertainties and actual results could differ materially from Attunity's current
expectations.

    Factors that could cause or contribute to such differences include, but are not
limited to: risks and uncertainties relating to the acquisition of RepliWeb, including
costs and difficulties related to integration of acquired businesses, the combined
companies' financial results and performance, and ability to repay debt and timing
thereof; our liquidity challenges and the need to raise additional capital in the future;
market acceptance of the Attunity Replicate and the development of a market for such
product; timely availability and customer acceptance of Attunity's new and existing
products; any unforeseen developmental or technological difficulties with regard to
Attunity's products; changes in the competitive landscape, including new competitors or
the impact of competitive pricing and products; a shift in demand for products such as
Attunity's products; unknown factors affecting third parties with which Attunity has
formed business alliances; the impact on revenues of economic and political uncertainties
and weaknesses in various regions of the world, including the commencement or escalation
of hostilities or acts of terrorism; and other factors and risks on which Attunity may
have little or no control. This list is intended to identify only certain of the principal
factors that could cause actual results to differ.

    For a more detailed description of the risks and uncertainties affecting Attunity,
reference is made to Attunity's latest Annual Report on Form 20-F, which is on file with
the Securities and Exchange Commission (SEC) and the other risk factors discussed from
time to time by Attunity in reports filed or furnished to the SEC. Except as otherwise
required by law, Attunity undertakes no obligation to publicly release any revisions to
these forward-looking statements to reflect events or circumstances after the date hereof
or to reflect the occurrence of unanticipated events.

    (c) Attunity 2012. All Rights Reserved. Attunity is a registered trademark of Attunity
Inc. All other product and company names herein may be trademarks of their respective
owners.

   
    Press contact:
    Melissa Kolodziej, Director of Marketing Communications, Attunity
    melissa.kolodziej@attunity.com
    Tel. +1-781-730-4073

Source: Attunity Ltd

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