Cloud Finally Goes Mainstream

Cloud Finally Goes Mainstream

LONDON, February 29, 2012/PRNewswire/ --

          - Intellect announces that B2B adoption of Cloud applications is moving to
  mainstream use, with online CRM provider, Really Simple Systems increasing its web CRM

      user base to nearly 5,000 users of Small Business CRM in line with the trend -

    Intellect, the UK's IT trade association, has today launched a series of resource case
studies that shows how the adoption of cloud technology, such as online CRM
[http://www.reallysimplesystems.com/our-customers ], web CRM and small business CRM
[http://www.reallysimplesystems.com/pricing-options ], within a B2B environment has now
become mainstream, following an initial slow take-up in the early years. The case studies
include the use of web CRM provider Really Simple Systems'
http://www.reallysimplesystems.com online CRM and Contact Management, which has
experienced a dramatic increase in its user-base in Small Business CRM particularly over
the last 18 months.

    The new case studies published as a follow-up to Intellect's 2009 briefing paper, "The
Business case for Software as a Service", show that companies and organisations, both
large and small, private and public sector, have switched many of their business-critical
infrastructure, such as online CRM, web CRM and small business CRM, to cloud-based systems
over the past two years.

    John Paterson, CEO of online CRM, web CRM and small business CRM provider Really
Simple Systems, comments, "We launched a Free Edition of our small business CRM offering
back in October 2010 and had a target of achieving 10,000 sign-ups inside 12 months. That
figure has now been exceeded and we have just hit 20,000 sign-ups." He continues, "Cloud
Computing is replacing expensive and complex enterprise software systems with easy to use
products, such as online CRM, web CRM and small business CRM, at consumer prices."

    This trend for cloud-based systems, such as online CRM, web CRM and small business
CRM, is endorsed by the US analysts Gartner Group's 2011 report on the adoption of online
CRM systems which showed that Sales Force Automation has moved through the "trough of
disillusionment" through to the "scope of enlightenment" and is less than two years away
from mainstream adoption.

    The case studies cover a wide range of applications including Asset Management from
Dell, CRM and Contact Management from online CRM, web CRM and small business CRM provider
Really Simple Systems, Experian QAS and HTK, Accounting from Twinfield, and Supply Chain
Management from ediTrack.

    David Terrar, Chairman of Intellect's Software as a Service (SaaS) group, comments,
"Two years ago, cloud-based applications were seen as a novel technology with a bright
future. This report shows that the future is now here and these systems now form an
integral part of business operations."

    The report can be downloaded from
http://www.intellectuk.org/member-benefits/intellect-groups/4857

   
    For further information, please contact:
    John Paterson
    Really Simple Systems
    Tel +44(0)1730-823300
    http://www.reallysimplesystems.com

    Tony Henderson
    Head of Communications
    Intellect UK
    Tel: +44(0)20-7331-2031
    http://www.intellectuk.org

Source: Really Simple Systems