Turn Media Platform Winter 2012 Release Introduces Real-Time Brand Safety and Dynamic Video Bid Optimization Features

Turn Media Platform Winter 2012 Release Introduces Real-Time Brand Safety and Dynamic Video Bid Optimization Features

REDWOOD CITY, California, February 28, 2012/PRNewswire/ --

    Turn today introduced new features to its cloud-based Turn Media Platform, which
provides marketers with a comprehensive set of tools for the precise execution of
advertising campaigns. The Winter 2012 Release includes the industry's first real-time
brand safety controls, new contextual data from best-of-breed vendors, and robust video
advertising optimization features.

   
    - The new contextual targeting capabilities in Turn Media Platform increase
      the relevancy of advertising by correlating the content of a Web page with the content
      of the advertisement being displayed. Advertisers can create custom rules for buying
      inventory next to specific types of Web page content; for example a travel advertiser
      might only want to place advertisements on Web pages about warm weather.
    - New robust brand safety controls help advertisers avoid placing ads next to
      content that does not align with their brand values.
    - Finally, new dynamic video bid optimization features expand Turn Media
      Platform's cross-channel capabilities. These features enable marketers to adjust the
      price paid for in-stream or mobile video inventory based on specific performance
      goals.

    In an industry first, Turn Media Platform applies contextual targeting and brand
safety rules in real-time at the impression level, before inventory is purchased. Rules
are "universal," meaning they are applied consistently across every exchange, ad network
and direct publisher media purchase in a campaign.

    "By understanding page content, marketers can bid with confidence in real-time bidding
markets," said Ming Wu, vice president of trading, Accuen. "That's why we need partners
who offer actionable information for understanding and reaching target customers in a way
that ensures both relevance and brand safety."

    Three leading contextual information providers, AdSafe Media, Crystal Semantics and
Peer39, are the initial vendors for this launch data. Information from these vendors will
be integrated directly with Turn Media Platform alongside more than 100 partners that are
already part of the Turn best-of-breed ecosystem. Furthermore, advertisers can easily
switch on data from a single provider, or multiple providers, as part of their campaign
set-up process.

    Turn Media Platform gives advertisers the clarity they need to execute campaigns with
precision. The easy-to-use, self-service interface puts data insights into action in
real-time, helping advertisers more effectively plan, optimize, and analyze their
marketing activities.

    About Turn

    Turn delivers real-time insights that transform the way marketers and agencies make
decisions. Our cloud applications and Internet-scale architecture work together to provide
clients with a complete picture of customers, help them execute cross-channel advertising,
and connect with a worldwide ecosystem of over 100 partners. Global 2000 marketers and
leading agencies rely on Turn for greater control over prospect targeting, for optimizing
campaigns, and for achieving market-leading advertising results. Turn is headquartered in
Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, London, Los Angeles,
New York, and San Francisco. Company revenue has doubled every year of Turn's existence.
For more information, visit turn.com or follow @turnplatform.

Source: Turn

Propeller contact: Ben Titchmarsh / Helen Nassey, t: +44(0)7944-926-470 / +44(0)7506121999