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PowerVR Graphics Driving Mass Market Smartphone Graphics Adoption

Poster: SySAdmin
Posted on February 28, 2012 at 7:21:01 AM
PowerVR Graphics Driving Mass Market Smartphone Graphics Adoption

BARCELONA, Spain, February 28, 2012/PRNewswire/ --

   
          Imagination partners delivering solutions for ubiquitous mobile from entry
       level to the world's most advanced GPU powered mobile platforms at MWC 2012

    MWC -- Imagination Technologies Group plc (LSE: IMG, "Imagination", "the Group"), a
leading multimedia and communications technologies company, announces that the first two
cores of its new PowerVR Series6 'Rogue' family, G6200 and G6400, are now available and
deliver the highest performance for all markets.

    Single and multiprocessor PowerVR Series5 SGX GPU solutions empower the most important
devices in the latest generation of mobile SoCs being shown at MWC 2012 in Barcelona
(IMG's stand is at Hall 1, stand 1D45).

    Hossein Yassaie CEO says: "As smartphones become the highest volume segment in the
phone market, we are driving mobile and embedded graphics performance to reach across the
full range of smart mobile consumer devices, from mass market to high end in an era of
ubiquitous mobile multimedia. Last year at MWC we said that 'clock for clock PowerVR SGX,
which has been shipping in significant volume for several years, outperforms competitive
solutions, many of which have yet to ship in any volume.' That statement remains unchanged
a year later. Indeed as SGX MP opens up a wider performance gap in today's devices PowerVR
Series6 is already set to widen that gap even further to unrivalled GFLOPS per mm2 and per
mW for all APIs.

    "PowerVR has established itself as the developer's de facto standard across
smartphones, tablets, mobile computing and games consoles, attracting an extensive
community of adopters and powering iconic and much-loved products. Our partners are now
delivering the most comprehensive range of solutions, from low end to high end, that truly
can enable any phone or tablet device to have PowerVR, the leading GPU technology."

    Key PowerVR enabled SoC (system on chip) devices at the show include*:

   
    - Intel Medfield Z2460 incorporating PowerVR SGX GPU and PowerVR VXE and VXD
      VPU technology
    - MediaTek MT6575 incorporating PowerVR SGX GPU technology
    - Renesas Mobile MP5232 LTE Triple-Mode Platform incorporating PowerVR SGX544
      GPU technology
    - ST-Ericsson LU8540, U8540 and A9540 incorporating PowerVR(TM) SGX544 GPU
      technology
    - Texas Instruments Incorporated's OMAP(TM) 5 platform, which incorporates two
      SGX 544MP2 GPU technologies (Hall 8, #8A84)

    Numerous phones and tablets containing Imagination's technologies are on display
across the show.

    Says Jeffrey Ju, General Manager of the Smartphone Business Unit at MediaTek:
"Following the ongoing success of MT6573, which has opened up exciting opportunities for
mass market, high volume smartphone GPU adoption, we are thrilled to have PowerVR graphics
acceleration in the new MT6575, and to working with Imagination as a strategic partner
going forward."

    Says Shinichi Yoshioka, chief operating officer at Renesas Mobile: "Renesas Mobile's
long term partnership with Imagination has led to many firsts in mobile graphics. This
year's MWC will see us both showcasing the ultra-fast and exciting graphics performance of
Renesas Mobile triple mode platforms featuring advanced single and multiprocessor PowerVR
GPUs. This powerful combination allows us to stay ahead of the pack to deliver compelling
use cases and console-like graphics to the emerging worldwide LTE market."

    Teppo Hemia, head of smartphone and tablet platform business and architecture group at
ST-Ericsson says: "By using the powerful Imagination PowerVR GPU in our new NovaThor L8450
platform, we will be able to deliver amazing graphics performance at low power
consumption. For the NovaThor L8450, we selected the Imagination PowerVR GPU since it
delivers the performance we need to meet our customers' requirements for next generation
mobile devices."

    Remi El-Ouazzane, vice president and general manager, OMAP platform business unit, TI
says: "TI has been a long-standing partner of Imagination Technologies, yielding a
relationship we take very seriously as we collaborate on future mobile processor-driven
graphic applications. The company has developed a highly-differentiated GPU architecture
that's gaining incredible momentum within the applications ecosystem. The PowerVR cores
leverage unified shading, deferred rendering and more-setting these GPUs ahead of the
pack. Inside the OMAP 5 platform, TI is pushing the powerful dual core SGX544MP to its
limits. We're pairing it with our smart multicore architecture to establish a new
graphic-driven experience guaranteed to make everyone sit up and take notice."

    Eight of Imagination's partners, including ST-Ericsson, Texas Instruments, Renesas
Electronics and MediaTek are also already committed to developing SoCs utilizing
Imagination's PowerVR Series6 Rogue architecture, the first cores of which, PowerVR G6200
and G6400 are now announced.

   
    Note
    * In alphabetical order

    About Imagination Technologies

    See: http://www.imgtec.com.

Source: Imagination Technologies

David Harold, Director of PR, Imagination Technologies, +44(0)1923-260-511, david.harold@imgtec.com
 
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