CEM4Mobile Releases Real-time Analytics for Service Monitoring
BARCELONA, Spain and ESPOO, Finland, February 27, 2012/PRNewswire/ --
CEM4Mobile Solutions, the provider of innovative Customer Experience Management (CEM)
solutions and services for Mobile Operators and Service Providers, today announced the
release of Real-time Analytics for Service Monitoring. The product extension, enables the
analysis and reporting of Quality of Experience (QoE) in real-time for selected services
and user-segments in the operator's network.
The CEM4Mobile product extension can be utilized to measure end-to-end quality of
experience (QoE)such as longer than normal connection or response times, device,
application and service related errors or delays for specific user-segments or selected
services. Exploding data usage has made real-time analytics and service monitoring
business critical because Network Management systems are unable to measure end-to-end
transactions and detect low QoE. The real-time element can support instant alerts to
reflect performance changes throughout the day enabling operators to make better business
decisions faster with premium services and important user segments. Equally the extension
can be used for automatically reacting to QoE alerts within the time span of a customer
transaction through integration with a Policy Control system.
The use cases with real-time analytics are plenty, and will provide real tools to
shift the focus onto service-user interactions rather than only looking back at QoE
degradation that has already occurred.Real-time analytics used as complementary to
traditional Customer Experience Management reporting will add a new dimension to proactive
analysis, customer retention and churn prevention.
CEM4Mobile as a solution
CEM4Mobile for Mobile Operators is a mobile Analytics and Customer Experience
Management (CEM) solution particularly designed to fill Mobile Operators need to
understand end-user wireless device usage, optimise their customer dialogue and maximise
the number of satisfied, loyal customers and brand advocates.
The measurement and analysis focus is on interaction, experience and engagement, which
directly impacts subscriber retention, profitability and lifetime value.The analysis
extends to usage patterns, service ranking, market trends and particularly how different
device, contract, content and user demographic combinations impact the behaviour.
In network centric tracking, CEM4Mobile analyzes content services accessed from
end-user devices through the cellular network. Typically, at least the following services
are captured into CEM4Mobile Analytics:
- Browsing services: web/mobile sites, search engines, social networks
- Mobile application stores: Apple store, Android Market, Nokia, Samsung Apps,
- Email, Webmail
- Instant Messaging
- Audio/Video streaming
- Live games
Actual network traffic capturing covers IP protocols related to these services, for
example GTP, HTTP(S), WSP, TCP, UDP and many more. In addition to the network centric data
collection solution supports direct data collection from browsing sites, applications and
By default, the system automatically detects the major global services such as Google
services, Youtube, Facebook, Twitter, LinkedIn, Skype, eBay and Application Stores.
The new release will be available for full-scale commercial deployments in the third
quarter of 2012.
CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile
analytics and Customer Experience Management. CEM4Mobile's product and service offering
provides Quality of Experience (QoE) analysis which concentrates on end-users when they
access digital services from their wireless devices enabling companies to optimize the
customer dialogue, assure end-to-end service experience and maximize the number of
satisfied, loyal and advocate customers. Digital services are the new voice of the mobile
industry. Attract, retain and engage your customers.
More information about CEM4Mobile Solutions Ltd and the CEM4Mobilesolution can be
CEM4Mobile Solutions Ltd
Kappelitie 6 A
02200 Espoo, Finland