New Survey from CEM4Mobile Solutions: Engagement of Lumia 800, iPhone 4S and Samsung Galaxy SII
Poster: SySAdmin
Posted on February 24, 2012 at 3:07:01 AM
New Survey from CEM4Mobile Solutions: Engagement of Lumia 800, iPhone 4S and Samsung Galaxy SII
ESPOO, Finland, February 24, 2012/PRNewswire/ --
How they rank against each other? Over the past several years CEM4Mobile Solutions,
the provider of innovative Customer Experience Management (CEM) solutions and services for
Mobile Operators and Service Providers, has been monitoring different trends in the mobile
market.This time we analysed the flagship smartphone products from Nokia, Apple and
Samsung. How equally these 'ecosystem drivers' engage their owners in content services?
The research included sample data from 1 December 2011 to 19 February 2012 comprising
24.9 million transactionsfrom 1.8 million users who executed 8.4 million visitswithmobile
optimised services in the Nordic countries.
We wanted particularly to understand how equally the devices and their operating
systems, Windows Phone, Android and iOS, are engaging their users. We selected the
following Key Performance Indicators (KPIs) which all enlighten engagement from different
angles:
- Return Rate: the average amount of times user has returned to the service
- Click Depth: average amount of pageviews generated within a visit
- Bounce Rate: percentage of visitors who entered the site and left immediately
- Average visit length: average amount of time visitors spent on the siteper/
visit
In addition we analysed usage patterns on WiFi versus mobile data usage and possible
differences how well the devices are encouraging their owners to access the services
through multiple access channels namely WiFi, Internet APN and WAP Gateway.
The Results
Are highlighted in the following table with the best values in bold and underlined:
Apple iPhone 4S Samsung Galaxy S II Nokia Lumia 800
Sample
Transactions 17.111.898 6.392.800 1.363.903
Interactions 6.181.029 1.851.601 371.990
Engagement
Return rate 4,35 7,39 4,56
Click depth 2,77 3,45 3,67
Bounce Rate 44,58 35,67 34,63
Avg.visit length 262 301 318
Access type
WiFi traffic 65 % 49 % 43 %
Mobile Internet traffic 35 % 50 % 56 %
WAP traffic 0 % 1 % 1 %
Source: CEM4Mobile Solutions Ltd
Based on the KPIs the fiercely competing devices reach the following positions on the
engagement podium:
Apple iPhone 4S Samsung Galaxy S II Nokia Lumia 800
Return rate 3. 1. 2.
Click depth 3. 2. 1.
Bounce Rate 3. 2. 1.
Avg. visit length 3. 2. 1.
Source: CEM4Mobile Solutions Ltd
Some Conclusions
Results are awesome and encouraging for Nokia.Lumia took the first positions on all
the other than the Return Rate where Samsung was able to reach the pole position. Galaxy
users are the most loyal towards to the services and returned in average more than 7 times
in the analysed ten weeks period.
Results for Apple were surprisingly lame across all the KPIs. In the light of this
survey the flagship products from other vendors have been able to bypass iPhone in terms
of service engagement. This may have something to do with the fact that Apple decided to
postpone the iPhone 5 launch from 2011.
Lumia users possess the greatest in-service figures, where the Lumia users consumed
the highest amount of pages within a visit (3,67) and spent the longest time in the
service.
iPhone users are the most aggressive WiFi connection users with total of 65%of users
visiting services through wireless hotspots. Lumia is likely to please mobile operators
because the users seem to use considerably more mobile network as the access point (57%)
compared to iPhone (35%) and Galaxy (51%) users.
This survey didn't seek to measure market shares but the transaction figures show that
iPhone is a very popular handset in the Nordic countries. Lumia was released to the market
just in December and in the light of the transactions the take up has been good.
Transactions from the mobile applications were not includedto this survey because
there was not yet statistically sufficient sample available from Windows applications.
From the device engagement point of view things look encouraging for Nokia but as
highlighted in our earlier research found at:(
http://www.cem4mobile.com/blog/posts/key-mobile-market-trends-ii-mobile-apps-vs-mobile-browsing
) mobile applications produce a higher service loyalty than mobile browsing and
thus it is crucialfor Nokia to get enough appealing applications available to the Windows
Marketplace and to the end-users handsets.
About CEM4Mobile Solutions
CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile
analytics and Customer Experience Management. CEM4Mobile's product and service offering
provides Quality of Experience (QoE) analysis which concentrates on end-users when they
access digital services from their wireless devices enabling companies to optimize the
customer dialogue, assure end-to-end service experience and maximize the number of
satisfied, loyal and advocate customers. Digital services are the new voice of the mobile
industry. Attract, retain and engage your customers.
More information
More information about the survey and CEM4Mobile solution please visit Hall 2, stand
2A70 at Mobile World Congress or contact us at:
CEM4Mobile Solutions Ltd
Kappelitie 6 A
02200 Espoo, Finland
sales@cem4mobile.com
tel: +358(0)9-689-884-88
Product information: http://www.cem4mobile.com
Blog: http://www.cem4mobile.com/blog
Twitter: http://twitter.com/cem4mobile
Source: CEM4Mobile Solutions Ltd
ESPOO, Finland, February 24, 2012/PRNewswire/ --
How they rank against each other? Over the past several years CEM4Mobile Solutions,
the provider of innovative Customer Experience Management (CEM) solutions and services for
Mobile Operators and Service Providers, has been monitoring different trends in the mobile
market.This time we analysed the flagship smartphone products from Nokia, Apple and
Samsung. How equally these 'ecosystem drivers' engage their owners in content services?
The research included sample data from 1 December 2011 to 19 February 2012 comprising
24.9 million transactionsfrom 1.8 million users who executed 8.4 million visitswithmobile
optimised services in the Nordic countries.
We wanted particularly to understand how equally the devices and their operating
systems, Windows Phone, Android and iOS, are engaging their users. We selected the
following Key Performance Indicators (KPIs) which all enlighten engagement from different
angles:
- Return Rate: the average amount of times user has returned to the service
- Click Depth: average amount of pageviews generated within a visit
- Bounce Rate: percentage of visitors who entered the site and left immediately
- Average visit length: average amount of time visitors spent on the siteper/
visit
In addition we analysed usage patterns on WiFi versus mobile data usage and possible
differences how well the devices are encouraging their owners to access the services
through multiple access channels namely WiFi, Internet APN and WAP Gateway.
The Results
Are highlighted in the following table with the best values in bold and underlined:
Apple iPhone 4S Samsung Galaxy S II Nokia Lumia 800
Sample
Transactions 17.111.898 6.392.800 1.363.903
Interactions 6.181.029 1.851.601 371.990
Engagement
Return rate 4,35 7,39 4,56
Click depth 2,77 3,45 3,67
Bounce Rate 44,58 35,67 34,63
Avg.visit length 262 301 318
Access type
WiFi traffic 65 % 49 % 43 %
Mobile Internet traffic 35 % 50 % 56 %
WAP traffic 0 % 1 % 1 %
Source: CEM4Mobile Solutions Ltd
Based on the KPIs the fiercely competing devices reach the following positions on the
engagement podium:
Apple iPhone 4S Samsung Galaxy S II Nokia Lumia 800
Return rate 3. 1. 2.
Click depth 3. 2. 1.
Bounce Rate 3. 2. 1.
Avg. visit length 3. 2. 1.
Source: CEM4Mobile Solutions Ltd
Some Conclusions
Results are awesome and encouraging for Nokia.Lumia took the first positions on all
the other than the Return Rate where Samsung was able to reach the pole position. Galaxy
users are the most loyal towards to the services and returned in average more than 7 times
in the analysed ten weeks period.
Results for Apple were surprisingly lame across all the KPIs. In the light of this
survey the flagship products from other vendors have been able to bypass iPhone in terms
of service engagement. This may have something to do with the fact that Apple decided to
postpone the iPhone 5 launch from 2011.
Lumia users possess the greatest in-service figures, where the Lumia users consumed
the highest amount of pages within a visit (3,67) and spent the longest time in the
service.
iPhone users are the most aggressive WiFi connection users with total of 65%of users
visiting services through wireless hotspots. Lumia is likely to please mobile operators
because the users seem to use considerably more mobile network as the access point (57%)
compared to iPhone (35%) and Galaxy (51%) users.
This survey didn't seek to measure market shares but the transaction figures show that
iPhone is a very popular handset in the Nordic countries. Lumia was released to the market
just in December and in the light of the transactions the take up has been good.
Transactions from the mobile applications were not includedto this survey because
there was not yet statistically sufficient sample available from Windows applications.
From the device engagement point of view things look encouraging for Nokia but as
highlighted in our earlier research found at:(
http://www.cem4mobile.com/blog/posts/key-mobile-market-trends-ii-mobile-apps-vs-mobile-browsing
) mobile applications produce a higher service loyalty than mobile browsing and
thus it is crucialfor Nokia to get enough appealing applications available to the Windows
Marketplace and to the end-users handsets.
About CEM4Mobile Solutions
CEM4Mobile Solutions (http://www.cem4mobile.com) is a world-class expert in mobile
analytics and Customer Experience Management. CEM4Mobile's product and service offering
provides Quality of Experience (QoE) analysis which concentrates on end-users when they
access digital services from their wireless devices enabling companies to optimize the
customer dialogue, assure end-to-end service experience and maximize the number of
satisfied, loyal and advocate customers. Digital services are the new voice of the mobile
industry. Attract, retain and engage your customers.
More information
More information about the survey and CEM4Mobile solution please visit Hall 2, stand
2A70 at Mobile World Congress or contact us at:
CEM4Mobile Solutions Ltd
Kappelitie 6 A
02200 Espoo, Finland
sales@cem4mobile.com
tel: +358(0)9-689-884-88
Product information: http://www.cem4mobile.com
Blog: http://www.cem4mobile.com/blog
Twitter: http://twitter.com/cem4mobile
Source: CEM4Mobile Solutions Ltd