SocialMatica Technology Predicts Super Tuesday GOP Primary Race
Poster: SySAdmin
Posted on February 21, 2012 at 6:07:01 AM
SocialMatica Technology Predicts Super Tuesday GOP Primary Race
Proprietary technology exposes social influence and ranking, by state, for each GOP candidate
SAN FRANCISCO, Feb. 21, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today released compelling dashboards predicting the upcoming Super Tuesday results. Through its proprietary semantic intelligence engine, SocialMatica has shown, by state, which candidate will come out on top and the key topics of interest for voters participating in Tuesday's Republican primary election. Individual candidate dashboards are also available, demonstrating specific online channel influence and social trends leading up to Tuesday's race results. Complete dashboards can be viewed on SocialMatica's website (http://www.socialmatica.com/supertuesday).
"As consumers, we have been inundated by campaign messages from traditional media outlets for months. It's been a barrage of outbound marketing messages for and against each candidate. These messages, created by political campaigns, analysts and special interest groups focus on topics they want to communicate, not necessarily what the population wants to hear. Social media however has given a new voice to the voting population; enabling expression and expansive conversations that, when analyzed, allow us to measure real-time social sentiment," said Gary Hermansen, CEO of SocialMatica.
"This is not the first time we have leveraged our technology for a political campaign. During last year's Wisconsin recall election, we correctly called all of the races that were being tracked by SocialMatica's social measurement system, something no other technology was able to do," continued Hermansen.
The SocialMatica dashboards predict Mitt Romney as the winner in six of the ten states participating on Super Tuesday.
SocialMatica's data, analysis and rankings are gathered from vast amounts of online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups and forums. Continued social analysis will be provided by the company, and available on its website, up until the announcement of the GOP candidate for the 2012 presidential election.
ABOUT SOCIALMATICA
Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives. http://www.socialmatica.com
Contact:
Wendy Toth for SocialMatica
Wendy.toth@gmail.com
650-520-0705
SOURCE SocialMatica
SocialMatica
Web Site: http://www.socialmatica.com
Proprietary technology exposes social influence and ranking, by state, for each GOP candidate
SAN FRANCISCO, Feb. 21, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics, today released compelling dashboards predicting the upcoming Super Tuesday results. Through its proprietary semantic intelligence engine, SocialMatica has shown, by state, which candidate will come out on top and the key topics of interest for voters participating in Tuesday's Republican primary election. Individual candidate dashboards are also available, demonstrating specific online channel influence and social trends leading up to Tuesday's race results. Complete dashboards can be viewed on SocialMatica's website (http://www.socialmatica.com/supertuesday).
"As consumers, we have been inundated by campaign messages from traditional media outlets for months. It's been a barrage of outbound marketing messages for and against each candidate. These messages, created by political campaigns, analysts and special interest groups focus on topics they want to communicate, not necessarily what the population wants to hear. Social media however has given a new voice to the voting population; enabling expression and expansive conversations that, when analyzed, allow us to measure real-time social sentiment," said Gary Hermansen, CEO of SocialMatica.
"This is not the first time we have leveraged our technology for a political campaign. During last year's Wisconsin recall election, we correctly called all of the races that were being tracked by SocialMatica's social measurement system, something no other technology was able to do," continued Hermansen.
The SocialMatica dashboards predict Mitt Romney as the winner in six of the ten states participating on Super Tuesday.
SocialMatica's data, analysis and rankings are gathered from vast amounts of online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups and forums. Continued social analysis will be provided by the company, and available on its website, up until the announcement of the GOP candidate for the 2012 presidential election.
ABOUT SOCIALMATICA
Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives. http://www.socialmatica.com
Contact:
Wendy Toth for SocialMatica
Wendy.toth@gmail.com
650-520-0705
SOURCE SocialMatica
SocialMatica
Web Site: http://www.socialmatica.com