Swedish Collective Aims to Cleanup the Cloud

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February 20, 2012
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Swedish Collective Aims to Cleanup the Cloud

Ten Regions set to Conquer Silicon Valley

STOCKHOLM, February 20, 2012/PRNewswire/ --

    A cold climate, clean energy and one of the most stable electricity grids in the world
have made Sweden very hot property in the IT giants' quest for datacenter locations in
Europe. In October, the social network Facebook announced that it is to build its new
datacenter in Lulea, Sweden, on the edge of the Arctic Circle. Environmental organization
Greenpeace pushed the Like-button for this, thanks to the clean energy supply from Swedish
hydropower sources.

    Now, ten Swedish regions unite in an effort to attract more datacenters. Their hunt
for future data storage investments will start with a circuit of Silicon Valley to meet
with major IT companies. The Swedish government is supporting the initiative viaits
investment promotion agency, Invest Sweden.

    "Other global companies examine the benefits of following in Facebook's path
discovering the economic benefits of establishing in Sweden and the quality of our energy
infrastructure," says Invest Sweden's Tomas Sokolnicki, Manager of the Swedish Datacenter
Initiative.

    According to Greenpeace Datacenters consume 1.5 to 2 %of all global electricity. The
numbers are growing at a rate of 12 % a year.

    "Cleaning up the cloud is a big challenge for IT companies - one of the fastest
growing groups of energy consumers in the world," continues Tomas Sokolnicki. "We have
available and prepackaged sites."

    Sweden has inherent qualities for larger server farms, such as low electricity prices,
clean energy, resilient energy infrastructure, secure locations, a skilled workforce and
developable land. The climate provides cool air all year round, crucial since cooling is a
major issue for data centers.

    Dark fiber access and low rates for high-speed connections are critical factors for IT
companies. According to a recent study of 11 major business cities, Stockholm in Sweden
offers the lowest rate for dark fiber($383 per month) and among the lowest corporate rates
for internet. The dark fiber rate in New York is $5,439 per month.

    For datacenter sites in Sweden, click here
[http://investsweden.se/world/Industries/ICT/Data-centers/Datacenter-Map1 ].

    For press images, click here [http://thenodepole.com/press-and-news/pressimages ].

    The Swedish Datacenter Initiative is a cooperation between 10 Swedish regions,
corporate partners and Invest Sweden. Read more at http://www.investsweden.se.

Source: Invest Sweden

Media Contacts: Richard Stamm, Invest Sweden North America, rich.stamm@investsweden.se, Mobile +1-650-296-3579; Tomas Sokolnicki, tomas.sokolnicki@investsweden.se, Mobile: +46-70-642-7831

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