Expedia Licenses Kenshoo Digital Marketing Software to Manage Global Search Marketing and Social Advertising
Poster: SySAdmin
Posted on February 13, 2012 at 10:07:01 AM
Expedia Licenses Kenshoo Digital Marketing Software to Manage Global Search Marketing and Social Advertising
Expedia Selects Kenshoo Following Extensive Trial
SAN FRANCISCO, February 13, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.kenshoo.com), a global leader in
digital marketing software, today announced that Expedia [http://www.expedia.com ] has
licensed Kenshoo Enterprise to manage its global search engine marketing (SEM).
Expedia's selection of Kenshoo as its technology partner for search marketing and
social advertising follows a two-month trial period in which the Kenshoo platform was
pitted head-to-head against other market-leading solutions.
"After our trial period, we were confident that Kenshoo would be a valuable asset in
optimizing our online marketing and advertising efforts," said Justin Richmond, vice
president of search marketing, Expedia. "They offer a great product."
Kenshoo Enterprise allows Expedia to create, manage, and optimize paid search
marketing campaigns across channels like Google, Bing, Yahoo, AOL, Baidu and Yandex.
Though intelligent automation and advanced algorithms, Kenshoo delivers the tools needed
to manage sophisticated global search programs at scale.
Expedia leveraged Kenshoo Social as a component of the partnership to manage Expedia's
Facebook Ads campaigns. Kenshoo's unique approach to creating audience segments allows
Expedia to test a number of targeting variables at scale. Targeted ads can be set up using
the Kenshoo Social Ad Manager, making the campaign building process much easier than
through traditional means. Kenshoo Social Ad Manager's integrated reporting also allows
for simpler performance management and improved bidding operations.
"Expedia is very experienced when it comes to online advertising, so it's extremely
gratifying for Kenshoo to be chosen as its technology partner," said Yoav Izhar-Prato, CEO
at Kenshoo. "We're proud to have won the Expedia business and all of us at Kenshoo look
forward to collaborating with the Expedia team on future innovations in search and social
marketing."
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising.
Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local, and
Kenshoo Social to direct more than $15 billion in annual sales revenue. The Kenshoo
Universal Platform delivers automation, business intelligence, integration, and scale to
make better marketing investments. Kenshoo powers 6 of the top 10 retailers in the world,
6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency
networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100
countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Expedia, Facebook,
Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Omnicom Media Group, Sears,
Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten
international offices and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406,
areed@preturn.com
Expedia Selects Kenshoo Following Extensive Trial
SAN FRANCISCO, February 13, 2012/PRNewswire/ --
Kenshoo [http://www.kenshoo.com ] (http://www.kenshoo.com), a global leader in
digital marketing software, today announced that Expedia [http://www.expedia.com ] has
licensed Kenshoo Enterprise to manage its global search engine marketing (SEM).
Expedia's selection of Kenshoo as its technology partner for search marketing and
social advertising follows a two-month trial period in which the Kenshoo platform was
pitted head-to-head against other market-leading solutions.
"After our trial period, we were confident that Kenshoo would be a valuable asset in
optimizing our online marketing and advertising efforts," said Justin Richmond, vice
president of search marketing, Expedia. "They offer a great product."
Kenshoo Enterprise allows Expedia to create, manage, and optimize paid search
marketing campaigns across channels like Google, Bing, Yahoo, AOL, Baidu and Yandex.
Though intelligent automation and advanced algorithms, Kenshoo delivers the tools needed
to manage sophisticated global search programs at scale.
Expedia leveraged Kenshoo Social as a component of the partnership to manage Expedia's
Facebook Ads campaigns. Kenshoo's unique approach to creating audience segments allows
Expedia to test a number of targeting variables at scale. Targeted ads can be set up using
the Kenshoo Social Ad Manager, making the campaign building process much easier than
through traditional means. Kenshoo Social Ad Manager's integrated reporting also allows
for simpler performance management and improved bidding operations.
"Expedia is very experienced when it comes to online advertising, so it's extremely
gratifying for Kenshoo to be chosen as its technology partner," said Yoav Izhar-Prato, CEO
at Kenshoo. "We're proud to have won the Expedia business and all of us at Kenshoo look
forward to collaborating with the Expedia team on future innovations in search and social
marketing."
About Kenshoo
Kenshoo is a digital marketing software [http://kenshoo.com ] company that engineers
technology solutions for search marketing, social media and online advertising.
Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local, and
Kenshoo Social to direct more than $15 billion in annual sales revenue. The Kenshoo
Universal Platform delivers automation, business intelligence, integration, and scale to
make better marketing investments. Kenshoo powers 6 of the top 10 retailers in the world,
6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency
networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100
countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Expedia, Facebook,
Havas Digital, Hitwise, iREP, John Lewis, KAYAK, LendingTree, Omnicom Media Group, Sears,
Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten
international offices and is backed by Sequoia Capital and Arts Alliance. Please visit
http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks
of their respective owners.
Source: Kenshoo
Contact: Addie Reed, PReturn Inc., +1-312-432-9406,
areed@preturn.com