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World's Most Popular Cat, Talking Tom, Surpasses 100M Downloads and Kicks-off Global Brand Integration
PALO ALTO, California, February 7, 2012/PRNewswire/ --
Outfit7's Talking Friends Apps surpass 300M Downloads
Cross reference: Picture is available via epa european pressphoto agency and can be
downloaded free of charge at: http://www.presseportal.de/pm/104092/?keygroup=bild
The entire press release can be downloaded as a .pdf file at:
http://www.presseportal.de/pm/104092/?keygroup=dokument
Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile entertainment leader
behind the blockbuster Talking Friends collection of apps, today announced that Talking
Tom Cat has received stylish new threads that bring virtually-branded merchandise to the
Talking Friends apps for the first time. Working with Iconicfuture and Digital Artists,
Outfit7 enters the digital marketplace with the integration of virtual-branded merchandise
from six of the world's most popular football clubs in Spain, Italy, England, France and
Portugal.
The company also announced today that Talking Tom Cat, one of the 14 Talking Friends
characters, has surpassed 100M downloads since first launching in July 2010. With Talking
Tom leading the pack, the Talking Friends cast has established a prominent global presence
and achieved over 300M downloads in more than 120 countries, rendering Outfit7 the world's
fastest growing mobile entertainment network.
"Today's brand integration news is the first step towards expanding the significant
global reach of the Talking Friends network further, through valuable partnerships with
world-renowned brands," said Paul Baldwin, CMO of Outfit7 Inc., a subsidiary of Out Fit 7
Ltd. "In the same way app networks are becoming the new studio system where beloved
characters are born, in-app branding is the new form of strategic product placement. The
possibilities are endless and we couldn't be more excited."
The decision to fuse football, the world's most popular sport with over 3.5 billion
fans worldwide, with Talking Tom, the world's most popular cat, was obvious. A pop culture
icon, Talking Tom is an instantly-recognised character revered worldwide, much like the
football clubs whose logos Talking Tom will soon be wearing. As of this month, football
fans will be able to dress Talking Tom in team-branded gear to show support for some of
the world's premier football clubs including Real Madrid, FC Barcelona, AC Milan, Arsenal
FC, Olympique de Marseille and SL Benfica. The six teams have won a combined total of 130
National Championships and over 30 European Championships.
"Digital Artists is thrilled to bring Real Madrid, one of the world's most beloved
football teams, together with the world's most popular cat, Talking Tom," said Scott Rupp,
CEO of Digital Artists. "We're excited to have Real Madrid included in Outfit7's new
venture, alongside the five prestigious football clubs that Iconicfuture helped
facilitate."
"Talking Tom has amazing global appeal which enables him, and the rest of the Talking
Friends apps, to break through language and demographic barriers with ease," said Ze'ev
Rozov, CEO of Iconicfuture. "The cooperation between Outfit7, one of the leading mobile
entertainment networks, and some of the world's top football teams, is just the beginning
of the many premium branding opportunities we can expect to see from Outfit7's Talking
Friends apps going forward."
Less than two years after launching the first Talking Friends app, Outfit7's Talking
Friends characters have reached more than 90 million monthly active users worldwide. The
company averages over 25 million downloads per month, with more than 500,000 videos being
uploaded to YouTube, Facebook and sent by email and MMS.
Related Links:
http://www.Outfit7.com
http://www.iconicfuture.com
http://www.digitalartists.net
Press contact:
Stephanie Schmidt
Griffel & Co. Kommunikation GmbH
Grosse Elbstrasse 45
D - 22767 Hamburg
T: +49(0)40-658621-21
M: +49(0)151-2412-4305
E: sts@griffel-co.com
Source: Iconicfuture
World's Most Popular Cat, Talking Tom, Surpasses 100M Downloads and Kicks-off Global Brand Integration
PALO ALTO, California, February 7, 2012/PRNewswire/ --
Outfit7's Talking Friends Apps surpass 300M Downloads
Cross reference: Picture is available via epa european pressphoto agency and can be
downloaded free of charge at: http://www.presseportal.de/pm/104092/?keygroup=bild
The entire press release can be downloaded as a .pdf file at:
http://www.presseportal.de/pm/104092/?keygroup=dokument
Outfit7 Inc., a subsidiary of Out Fit 7 Ltd and the global mobile entertainment leader
behind the blockbuster Talking Friends collection of apps, today announced that Talking
Tom Cat has received stylish new threads that bring virtually-branded merchandise to the
Talking Friends apps for the first time. Working with Iconicfuture and Digital Artists,
Outfit7 enters the digital marketplace with the integration of virtual-branded merchandise
from six of the world's most popular football clubs in Spain, Italy, England, France and
Portugal.
The company also announced today that Talking Tom Cat, one of the 14 Talking Friends
characters, has surpassed 100M downloads since first launching in July 2010. With Talking
Tom leading the pack, the Talking Friends cast has established a prominent global presence
and achieved over 300M downloads in more than 120 countries, rendering Outfit7 the world's
fastest growing mobile entertainment network.
"Today's brand integration news is the first step towards expanding the significant
global reach of the Talking Friends network further, through valuable partnerships with
world-renowned brands," said Paul Baldwin, CMO of Outfit7 Inc., a subsidiary of Out Fit 7
Ltd. "In the same way app networks are becoming the new studio system where beloved
characters are born, in-app branding is the new form of strategic product placement. The
possibilities are endless and we couldn't be more excited."
The decision to fuse football, the world's most popular sport with over 3.5 billion
fans worldwide, with Talking Tom, the world's most popular cat, was obvious. A pop culture
icon, Talking Tom is an instantly-recognised character revered worldwide, much like the
football clubs whose logos Talking Tom will soon be wearing. As of this month, football
fans will be able to dress Talking Tom in team-branded gear to show support for some of
the world's premier football clubs including Real Madrid, FC Barcelona, AC Milan, Arsenal
FC, Olympique de Marseille and SL Benfica. The six teams have won a combined total of 130
National Championships and over 30 European Championships.
"Digital Artists is thrilled to bring Real Madrid, one of the world's most beloved
football teams, together with the world's most popular cat, Talking Tom," said Scott Rupp,
CEO of Digital Artists. "We're excited to have Real Madrid included in Outfit7's new
venture, alongside the five prestigious football clubs that Iconicfuture helped
facilitate."
"Talking Tom has amazing global appeal which enables him, and the rest of the Talking
Friends apps, to break through language and demographic barriers with ease," said Ze'ev
Rozov, CEO of Iconicfuture. "The cooperation between Outfit7, one of the leading mobile
entertainment networks, and some of the world's top football teams, is just the beginning
of the many premium branding opportunities we can expect to see from Outfit7's Talking
Friends apps going forward."
Less than two years after launching the first Talking Friends app, Outfit7's Talking
Friends characters have reached more than 90 million monthly active users worldwide. The
company averages over 25 million downloads per month, with more than 500,000 videos being
uploaded to YouTube, Facebook and sent by email and MMS.
Related Links:
http://www.Outfit7.com
http://www.iconicfuture.com
http://www.digitalartists.net
Press contact:
Stephanie Schmidt
Griffel & Co. Kommunikation GmbH
Grosse Elbstrasse 45
D - 22767 Hamburg
T: +49(0)40-658621-21
M: +49(0)151-2412-4305
E: sts@griffel-co.com
Source: Iconicfuture