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Populis Launches in Brazil: Online Media Pioneer Expands European Content Empire to South America With Acquisition of Cidade Internet
LONDON, February 7, 2012/PRNewswire/ --
Populis, Europe's largest online vertical media publisher, has today announced the
acquisition of one of Brazil's most well known web portals, Cidade Internet
[http://www.cidadeinternet.com.br ], for an undisclosed sum, firmly establishing its
position as a pioneer in Brazil's booming content production sector (
http://www.cidadeinternet.com.br).
The acquisition, which strengthens the media group's global reach with two additional
offices in Rio de Janeiro and São Paulo and will include an additional staff of 30 by
year end, is a strategic move to increase market share in Brazil, where Populis
[http://www.populis.com ] already generates over 2.6 million unique monthly users and 10
million pageviews via its Blogo network.
Together with a burgeoning online population spending $6.5 billion in 2010 and growing
40% year on year, the online advertising sector in Brazil has become one of the most
interesting globally, in particular since the country overtook the UK as the world's 6th
largest economy at the end of 2011.
Cidade Internet is one of Brazil's oldest web portals, providing information,
entertainment and web services to its users for over 12 years and provides Populis with a
perfect platform on which to build premium vertical content offerings on a growing network
already attracting 120 million pageviews and over 30 million visits a month.
This latest acquisition adds a further 10 web properties and an extensive vertical
network to its Brazilian operations, which already includes some of the country's top
blogs such as FofocandoBlog [http://www.fofocandoblog.com ], AutomovelBlog
[http://www.automovelblog.com ] and DasmariasBlog [http://www.dasmariasblog.com ].
Populis now owns and operates over 600 websites through its media brands Excite
Europe, Blogo, Blogosfere, and Cidade Internet as well as 700,000 websites in the mokono
network. The properties collectively drive over 35 million monthly unique users keen to
engage with its dynamic content totalling over 35,000 items every month.
"We are very excited by the acquisition of Cidade Internet in Brazil," says Luca
Ascani, Co Founder and Chairman of Populis. "The country's economy is bucking the global
recession trend and the population of 195 million provides a huge domestic marketplace
with spending power. We will be investing significantly into our Brazilian operations
during the coming year and expect the market to quickly become a key revenue stream for
the group."
"Brazil is experiencing tremendous growth and the population is excited by the
opportunities offered by the digital economy. It is the right time to open operations in a
growth market and we are delighted to become part of Populis. The acquisition provides the
group with a key asset in South America, and by integrating Cidade Internet fully under
the Populis umbrella, we benefit from unrivalled digital publishing expertise - both in
content production, distribution and monetisation," said Rodrigo Tigre, Country Manager
Brazil, Populis, who joined the Group from the digital media company Bolsa de Mulher.
Cidade Internet will be fully integrated into Blogo, Europe's leading vertical content
network, and will provide a single entry point to the vibrant professional blogs and
websites within the whole network. Investments into content production and an expert sales
team will continue throughout 2012.
About Populis
Populis is one of Europe's fastest growing digital media companies (GP Bullhound Media
Momentum Awards 2010, 2011) and European leader in the production of multilingual vertical
content. Populis crowdsources, distributes and monetizes over 35,000 items of compelling
content in 8 languages per month for a vibrant network of 600 fully owned and operated
blogs, websites and web portals including Excite Europe, Blogo, Blogosfere and Cidade
Internet and over 700,000 sites in the mokono network.
Populis is a pan-European company with a team of over 150 working across offices in
Ireland, Italy, Germany and Brazil; active in the UK, Germany, Netherlands, France, Italy,
Spain, Sweden, US, Australia, Russia and Brazil.
http://www.populis.com
Source: Populis
For further information please contact: Amanda Lorenzani, Head of Communications, Populis, lorenzani@populis.com, +44(0)79-00-255-970
Populis Launches in Brazil: Online Media Pioneer Expands European Content Empire to South America With Acquisition of Cidade Internet
LONDON, February 7, 2012/PRNewswire/ --
Populis, Europe's largest online vertical media publisher, has today announced the
acquisition of one of Brazil's most well known web portals, Cidade Internet
[http://www.cidadeinternet.com.br ], for an undisclosed sum, firmly establishing its
position as a pioneer in Brazil's booming content production sector (
http://www.cidadeinternet.com.br).
The acquisition, which strengthens the media group's global reach with two additional
offices in Rio de Janeiro and São Paulo and will include an additional staff of 30 by
year end, is a strategic move to increase market share in Brazil, where Populis
[http://www.populis.com ] already generates over 2.6 million unique monthly users and 10
million pageviews via its Blogo network.
Together with a burgeoning online population spending $6.5 billion in 2010 and growing
40% year on year, the online advertising sector in Brazil has become one of the most
interesting globally, in particular since the country overtook the UK as the world's 6th
largest economy at the end of 2011.
Cidade Internet is one of Brazil's oldest web portals, providing information,
entertainment and web services to its users for over 12 years and provides Populis with a
perfect platform on which to build premium vertical content offerings on a growing network
already attracting 120 million pageviews and over 30 million visits a month.
This latest acquisition adds a further 10 web properties and an extensive vertical
network to its Brazilian operations, which already includes some of the country's top
blogs such as FofocandoBlog [http://www.fofocandoblog.com ], AutomovelBlog
[http://www.automovelblog.com ] and DasmariasBlog [http://www.dasmariasblog.com ].
Populis now owns and operates over 600 websites through its media brands Excite
Europe, Blogo, Blogosfere, and Cidade Internet as well as 700,000 websites in the mokono
network. The properties collectively drive over 35 million monthly unique users keen to
engage with its dynamic content totalling over 35,000 items every month.
"We are very excited by the acquisition of Cidade Internet in Brazil," says Luca
Ascani, Co Founder and Chairman of Populis. "The country's economy is bucking the global
recession trend and the population of 195 million provides a huge domestic marketplace
with spending power. We will be investing significantly into our Brazilian operations
during the coming year and expect the market to quickly become a key revenue stream for
the group."
"Brazil is experiencing tremendous growth and the population is excited by the
opportunities offered by the digital economy. It is the right time to open operations in a
growth market and we are delighted to become part of Populis. The acquisition provides the
group with a key asset in South America, and by integrating Cidade Internet fully under
the Populis umbrella, we benefit from unrivalled digital publishing expertise - both in
content production, distribution and monetisation," said Rodrigo Tigre, Country Manager
Brazil, Populis, who joined the Group from the digital media company Bolsa de Mulher.
Cidade Internet will be fully integrated into Blogo, Europe's leading vertical content
network, and will provide a single entry point to the vibrant professional blogs and
websites within the whole network. Investments into content production and an expert sales
team will continue throughout 2012.
About Populis
Populis is one of Europe's fastest growing digital media companies (GP Bullhound Media
Momentum Awards 2010, 2011) and European leader in the production of multilingual vertical
content. Populis crowdsources, distributes and monetizes over 35,000 items of compelling
content in 8 languages per month for a vibrant network of 600 fully owned and operated
blogs, websites and web portals including Excite Europe, Blogo, Blogosfere and Cidade
Internet and over 700,000 sites in the mokono network.
Populis is a pan-European company with a team of over 150 working across offices in
Ireland, Italy, Germany and Brazil; active in the UK, Germany, Netherlands, France, Italy,
Spain, Sweden, US, Australia, Russia and Brazil.
http://www.populis.com
Source: Populis
For further information please contact: Amanda Lorenzani, Head of Communications, Populis, lorenzani@populis.com, +44(0)79-00-255-970