ASE Labs
Welcome Guest. Please register or log in now. There are 379 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App

Poster: SySAdmin
Posted on February 2, 2012 at 12:07:01 PM
Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App

Application invites fans to share nostalgic milestones in Lexus history on their personal Facebook Timeline

TORRANCE, Calif., Feb. 2, 2012 /PRNewswire/ -- In anticipation of Facebook's expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.

(Logo:  http://photos.prnewswire.com/prnh/20120202/LA46302LOGO)

Through its Timeline-inspired app, Lexus is sharing the passion of its dedicated fans with a wider audience while making it easier for enthusiasts worldwide to engage with the brand. The app takes advantage of Facebook's recently unveiled custom Open Graph and uses verbs such as "Want," "Own," and "Remember," in the context of historic moments in technology history, previous GS models and the all-new 2013 GS. Each interaction will be shared as a story on the user's personal Facebook Timeline, similar to a status update. 

Today's launch makes Lexus the first brand to unveil a Timeline-inspired application and an early developer to incorporate Facebook's new Gestures platform. "We developed this application to empower Lexus fans to engage with the brand in a new way, leveraging Open Graph features to enhance user experience," said Brian Smith, Lexus vice president of marketing. "We're not waiting for the future. It's all about innovating, including a 'sneak peek' of exciting things to come on Lexus' Facebook page."

As part of the larger 2013 GS launch ad campaign, the Points of No Return application creates a veritable museum of Lexus GS history intertwined with important moments of global change. Memorable events featured on the app include the launch of the LF-Gh (the Lexus concept vehicle that inspired the new GS) and the world reveal of the 2013 GS at Pebble Beach Concours d'Elegance.

About Lexus

Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 229 dealers. Lexus is the luxury hybrid leader, offering four hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

SOURCE  Lexus

Photo:http://photos.prnewswire.com/prnh/20120202/LA46302LOGO
http://photoarchive.ap.org/
Lexus

CONTACT: Kat Kirsch, +1-310-615-2179, kat.kirsch@teamone-usa.com, or Elizabeth Held, +1-310-615-2178, elizabeth.held@teamone-usa.com, both of Team One for Lexus
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.17474389076233]