ASE Labs
Welcome Guest. Please register or log in now. There are 73 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

Shanghai Media Group and Ball-IT Oy Launch blobo Fitness Gaming for Chinese Kids and Families

Poster: SySAdmin
Posted on February 1, 2012 at 2:14:01 AM
Shanghai Media Group and Ball-IT Oy Launch blobo Fitness Gaming for Chinese Kids and Families

OULU, Finland, February 1, 2012/PRNewswire/ --

    The Shanghai Media Group ("SMG") children's channel Toonmax and Ball-IT Oy, a leading
motion control gaming system producer, have signed a partnership agreement. SMG, China's
second largest media company, will start to produce a TV game show based on Ball-IT's
gaming innovation blobo, and will broadcast 26 episodes in China in the second half of
2012. The blobo TV show will initially reach 30 million households, with the ultimate
target being to reach 200 million households.

    The TV show promotes fun and healthy living for today's youngsters. On the show kids
take each other on in front of a live studio audience, who watch their avatars compete on
a large screen, while the viewers can play blobo at home and compare their results with
the TV contestants.

    The TV show is based on the blobo gaming system - a motion control and fitness gaming
device that works with PCs and MACs via Bluetooth. The single golfball-sized wireless
wonder, blobo, captures even the smallest movements of the human body, being a genuine
fitness gaming experience. The games combine excitement with all-round family fun.

    The sales box for Chinese consumers consists of a blobo device, a Bluetooth adapter
(needed for computers without built-in Bluetooth), and 8 Fun&Fit games. At first blobo
will be sold in China through 1,500 retail shops, including SMG's own digital and
electronics supermarkets, later aiming for nationwide broadcast and marketing.

    "We are very excited by the opportunity to introduce to China this captivating TV
format, which brings families together while making them move and have fun. The product,
blobo, on which the game show is based, is unique as it is very intuitive and easy to
learn," says Mr. Hu, Vice President of SMG Toonmax.

    Mr. Juha Rytky, CEO of Ball-IT, says that they could not wish for a better partner in
China. As part of SMG, Toonmax Media is the leading media company in the core target
groups, kids and families. "The overall business potential is huge, as there are already
more than 150 million PC online gamers today in China. The market already exists and is
booming, we are now offering added value for the gamers by offering them the motion
controlled gaming experience," says Mr. Rytky.

    SMG is a multimedia television and radio company broadcasting, news, Internet and
related media entertainment services. The television broadcasting media consist of 11
analogue TV channels, 90 paid digital cable TV channels, and a full Internet broadcasting
TV service, along with 10 analogue and 19 digital radio services. The group also owns and
operates 5 sports centres and 14 cultural art centres. Other areas of operation include
newspapers, magazines, news websites and audio-visual publishing. Formed in 2001, SMG is
the result of a merger between the People's Radio Station of Shanghai, East Radio
Shanghai, Shanghai Television Station, and Oriental Television Station. The company
employs around 5,200 people.

    Ball-IT Oy is a Finnish company founded in 2005, focusing on sensor technologies,
motion interpretation algorithms and all related software for the development of consumer
electronics and product variants for the gaming industry and other segments. It also
offers a software development kit for third parties - such as game studios - to develop
the content for its motion control gaming system. Games are sold from Ball-IT's online
shop, using a revenue sharing model with the game studios. Ball-IT is offering a
technologically-advanced - yet very aggressively priced - motion control gaming system for
PC and MAC platforms, including games and content. The Company is privately held by its
founders and investors, Aura Capital and Fortel Management.

    More information about the product and images are available at:

    http://www.bloboshop.com/pages.php?page=media&language=en

    The TV game show trailer is available at:

    http://www.bloboshop.com/tv

Source: Ball-IT Oy

Juha Rytky - juha.rytky@ball-it.com - +358(50)562-3285
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.82023310661316]