ASE Labs
Welcome Guest. Please register or log in now. There are 283 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

eXelate Announces Alliance with Nielsen Catalina Solutions

Poster: SySAdmin
Posted on January 31, 2012 at 9:21:01 AM
eXelate Announces Alliance with Nielsen Catalina Solutions

Next Step in Work with Nielsen to Integrate Data Sources Empowers CPG Marketers To More Effectively Reach Consumers Based on Actual Purchase Habits

NEW YORK, Jan. 31, 2012 /PRNewswire/ -- eXelate and Nielsen Catalina Solutions, two leading players in the shopper insights, data marketing and online advertising industries, are joining forces to help consumer packaged goods (CPG) marketers reach consumers with more relevant digital advertising that is based on actual in-store purchasing behavior. This alliance is an extension of work first announced in early 2010 by eXelate and Nielsen.

The new alliance complements and expands Nielsen Catalina Solutions' digital footprint by leveraging eXelate's data cloud to power audience optimization and return on investment (ROI) measurement capabilities to a select list of online media partners via a closed-loop implementation.

Through the industry's most advanced data cloud, eXelate ingests data from leading online and offline organizations and delivers dynamic marketing insights on more than 300 million global unique users that power enhanced advertising performance. Founded in 2007 and headquartered in New York, eXelate has become the world's largest digital data engine powering 60 billion privacy-compliant data transactions for 200 media companies every month.

Nielsen Catalina Solutions, a joint venture of Nielsen and Catalina, is the leading provider of single source analytics that measure and improve advertising performance for CPG marketers and media companies.

"Teaming with eXelate allows us to increase the online consumption of our most valuable assets, our data and advertising effectiveness analytics," said Nielsen Catalina Solutions CEO Mike Nazzaro. "eXelate gives us technology to centralize and easily package, price and promote our high-value data across multiple channels.   Most important however, is that Nielsen Catalina Solutions' analytics will help CPG advertisers achieve and potentially exceed their digital advertising ROI goals by empowering them to reach audiences based on actual purchase data to help make better marketing decisions."

For example, this data is both at the category and brand level so marketers can precisely reach people who buy cereal based on specific brands, volume and other purchase-based definitions to deliver customized ads to the most valuable customers, further improving advertising ROI.  Nielsen Catalina Solutions' services are available through a variety of digital and traditional media channels. 

Nielsen Catalina Solutions will accelerate the audience buying and selling process by using eXelate's platform infrastructure. Additionally, eXelate's platform will centralize privacy protocols such as consumer profile preferences, opt-out and Do Not Track functions, and extend these preferences when integrated with Nielsen Catalina Solutions.

In 2010, eXelate and Nielsen aligned to bring Nielsen's anonymous offline segmentation data into eXelate's Data Platform. By integrating granular online and premium anonymous offline data, the deal enabled advertisers to create integrated online programs that reach their best prospects more efficiently.

"We're thrilled that Nielsen Catalina Solutions will also now use eXelate's platform as the technology backbone for developing a critical component of its data marketing strategy," said Mark S. Zagorski, CEO of eXelate. "eXelate will enable the company to productize its audience data, and seamlessly deliver it in a privacy-friendly manner, thereby creating new and sustainable revenue streams."

About eXelate

eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Alliant, Nielsen, Nielsen Catalina Solutions, Mastercard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 300M online consumers worldwide. eXelate's proprietary maX data(TM) - customized audiences built for advertisers based on first and third party data - delivers 2x campaign performance as compared to standard data sets. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices.  For more information, please visit http://www.exelate.com

Contact info:
Uriah Av-Ron
Email: pr@exelate.com
http://www.exelate.com
Tel.: (646) 755-6120

SOURCE  eXelate

eXelate

Web Site: http://www.exelate.com
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.0099129676818848]