Blancco Reduces Rising Data Breach Risk from Tablets and Smartphones With Internationally Certified Erasure Solution

Blancco Reduces Rising Data Breach Risk from Tablets and Smartphones With Internationally Certified Erasure Solution

JOENSUU, Finland, January 31, 2012/PRNewswire/ --

          TÜV SÜD certification of Blancco Mobile Edition assures organizations of

           thorough data removal from mobile devices set for reuse or disposal

    Businesses often view data threats from mobile devices like smartphones and tablets in
terms of malware, phishing, and spyware, but improper decommissioning can pose an even
bigger security risk, according to Blancco [http://www.blancco.com ], the global leader in
data erasure and computer reuse solutions. Analysts estimate that more than 100 million
mobile phones are now recycled each year, yet surveys show that from 20 to 90 percent
reach the secondhand market with sensitive data. While many corporate security policies
address removal of data from servers and laptops before reassignment, resale or donation,
mobile devices areoften overlooked, despite similar repercussions as larger equipment in
terms of regulatory fines and damages to corporate reputation.

    Blancco Mobile Edition
[http://www.blancco.com/en/products/total-data-erasure/mobile-edition ] data erasure
software offers businesses, as well as the third-party information technology asset
disposal (ITAD) specialists who support them, an extra level of assurance that all data
has been wiped from mobile devices. The software's effectiveness in sanitizing datawas
recently certified by the internationally recognized testing agency TÜV SÜD,
complementing its adherence to DoD data erasure standards. The certification comes at a
time when many businesses are developing or assessing their mobile device policy.

    "IT asset and security managers now recognize that simply destroying a smartphone's
SIM card and performing a factory reset doesn't always fullyeraseinternal and external
memory," said Kim Väisänen, CEO and Co-Founder of Blancco. "Blancco Mobile Edition
removes data from mobile devices while creatinga detailed erasure report as proof. A
growing number of security- and compliance-minded companies - including a major
international chemical company with more than 50,000 employees - have embraced the
certified Blancco Mobile Edition as a security best practice."

    With Blancco Mobile Edition, a single operator is capable of erasing more than 300
smartphones per day, with automatically-generated erasure reports providing details such
as serial number, IMEI code and storage capacity - all important details for resale and
reuse purposes. Blancco Mobile Editionis TÜV SÜD certified for Android, Blackberry,
Symbian and Windows Mobile platforms, with certification expected for Apple iOSin Q1 2012.

    About Blancco

    Blancco is the proven data erasure solution for millions of users around the globe. As
the global leader in data erasure and computer reuse solutions, Blancco offers the most
certified data erasure solutions within the industry. The company serves users across a
wide range of industries, including banking, finance, government and defense. The
company's products are highly valued by IT asset disposal professionals around the world.
Blancco operates from an extensive network of international offices and partners across
Europe, North America, Middle East, Asia and Australasia.More information is available at
http://www.blancco.com.

   
    Media Contact:
    Monica Shaw
    +1-770-367-9534
    mshaw@carabinerpr.com

    Blancco Oy Ltd.
    Kim Väisänen, CEO and Co-Founder
    +358-50-585-2885
    kim.vaisanen@blancco.com

Source: Blancco Oy Ltd.