The Power of the Re-Pin

The Power of the Re-Pin

Michaels' Pinterest boards reveal most popular DIY Valentine's Day projects

IRVING, Texas, Jan. 31, 2012 /PRNewswire/ -- Michaels, the arts and crafts retailer known for inspiring creativity with thousands of DIY projects for all skill levels, is sharing the top crafts identified by its customers who re-pinned their favorite Valentine's project ideas found on Michaels' Pinterest boards.

Among visitors to Michaels' Pinterest boards, the most popular Valentine's projects include Valentine block letters, a cupcake liner wreath and a Valentine's treat bag.  Those projects have been re-pinned hundreds of times as customers look to the Michaels Pinterest page for inspiring ideas to surprise and delight their loved ones with a heartfelt, handcrafted Valentine's project.

"Michaels is all about inspiring creativity through our social media channels as well as in our stores," said Michaels Director of Digital and Social Marketing Robert Freeman.  "We love that our customers are finding and sharing Valentine's inspiration on Michaels' Pinterest boards and re-pinning their favorite craft ideas."

Pinterest is the second fastest growing site on the Web, according to comScore, and Michaels is putting the popular new social media site's "vision board" format to good use not only for Valentine's Day but for other craft projects as well.  Michaels and its customers are sharing ideas for DIY gifts, cards, treat bags and decorations on its Pinterest boards, as well as on Michaels.com, Facebook, YouTube, Twitter and through in-store events and classes in all 1,060+ stores.

In stores, Michaels will host several free and low-cost Valentine's events for adults and kids. For a complete schedule, go to Michaels.com. Events include:

    --  Feb. 5, 1-2 p.m.: Valentine's Day Foam Mailbox making event where
        customers can create a fun mailbox for Valentine's Day goodies. Make-it
        take-it with the purchase of a foam or white craft mailbox. A free Kid's
        Valentine's Day Card making event follows from 2-3 p.m.
    --  Feb. 11, 10 a.m.-noon: Michaels provides the supplies for customers to
        create a Valentine's Day memory book with the purchase of a paper sack.
    --  Feb. 12, 1-3 p.m.: Customers can create unique gifts by personalizing
        frames with free supplies when they purchase Wood Curly-Q letters or
        frames.
Customers can find additional project ideas and inspiration for seasonal home decor, themed gift wrap ideas and baking supplies for a sweet Valentine's treat in stores and at Michaels.com/valentinesday.

About Michaels

Irving, Texas-based Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall decor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company currently owns and operates more than 1,060 Michaels stores in 49 states and Canada, and 136 Aaron Brothers stores, and produces 10 exclusive private brands including Recollections®, Studio Decor(TM), Bead Landing®, Creatology®, Ashland(TM), Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart® and Loops & Threads(TM). For more information visit http://www.Michaels.com

Media Contact:  Allison Swank or Loren Rutledge 817-329-3257 Michaels@spmcommunications.com

SOURCE  Michaels Stores, Inc.

Michaels Stores, Inc.

Web Site: http://www.Michaels.com