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Associating Keywords to Desired Actions Key to Digital Marketers Leveraging the Buying Cycle for Optimum Results
LONDON, January 27, 2012/PRNewswire/ --
Latest Hydra White Paper considers the various stages and channels in the buying
cycle, extending and enhancing keyword and phrase sets and then subsequently mapping them
to desired outcomes and results.
A new white paper by Software-as-a-Service marketing technology provider, Hydra
[http://www.onehydra.com/the-one-platform/wordbank ] highlights how digital marketing
specialists can enhance their keyword lists to elicit the desired response from their
prospects. In a recent survey of 200 digital marketers undertaken by the firm, 55 per cent
said they do not know what words or expressions being used in the market are worth
spending time and money on.
Titled "Optimising the Buying Cycle - tying keywords to desired actions", the white
paper discusses how search marketing specialists can enhance the effectiveness of their
campaigns by extending their lists of keywords and phrases using a combination of their
current targets, user-generated suggestions and upcoming trends.
"Understanding the buying cycle and its various stages and channels is important for
online marketing success, equally so is tying the keywords used within each to a desired
action or outcome. To achieve success, research, prioritisation and management of an
extensive keyword set is necessary, as is understanding how they fit into the various
stages of the cycle," says Ruth Zohrer, Hydra's senior solutions consultant.
Hydra's paper gives tips and suggestions as to how specialists across the disciplines
of natural search, paid search and social media can fine tune the language they use within
their campaigns across the different channels to ultimately enhance their effectiveness,
increase results and achieve greater success.
The paper highlights the six key areas to consider and evaluate when reviewing
keywords and the opportunities they represent with a view to significantly extending
reach.
"Website content, product/inventory feeds, paid search campaigns, analytics tools,
site searches and social media outlets - all need to be fully explored to ensure an in
depth analysis of all keywords and phrases takes place prior to implementing a new
strategy," says Zohrer.
The One platform [http://www.onehydra.com/the-one-platform/wordbank ] from Hydra can
assist in the process of identifying the language that is being used by prospects at each
stage of the buying cycle, and across the differing channels allowing for effective
communication. Its live data reports also uncover the most important search terms and
trends to deliver enhanced opportunities to users.
Notes to Editors:
About Hydra:
Hydra [http://www.onehydra.com ] is a provider of SaaS marketing tools established in
2011. The One Platform enables enterprise marketers to strategically and proactively
monitor, report and participate in the conversation that existing and potential customers
are having about their brand online. Gathering the collective requests and feedback of
marketing executives, digital specialists, and agency professionals, The One Platform from
Hydra is focused on driving revenue and return on investment (ROI) through integrated,
efficient and optimised management and implementation of Phrase Marketing
[http://www.onehydra.com ] campaigns across online disciplines - Natural Search, Paid
Search and Social Media.
Ruth Zohrer is available for comment. To arrange an interview or for further
information please contact:
Becky Hayward
T: +44(020)3326-6232
E: pr@onehydra.com
Source: Hydra
Associating Keywords to Desired Actions Key to Digital Marketers Leveraging the Buying Cycle for Optimum Results
LONDON, January 27, 2012/PRNewswire/ --
Latest Hydra White Paper considers the various stages and channels in the buying
cycle, extending and enhancing keyword and phrase sets and then subsequently mapping them
to desired outcomes and results.
A new white paper by Software-as-a-Service marketing technology provider, Hydra
[http://www.onehydra.com/the-one-platform/wordbank ] highlights how digital marketing
specialists can enhance their keyword lists to elicit the desired response from their
prospects. In a recent survey of 200 digital marketers undertaken by the firm, 55 per cent
said they do not know what words or expressions being used in the market are worth
spending time and money on.
Titled "Optimising the Buying Cycle - tying keywords to desired actions", the white
paper discusses how search marketing specialists can enhance the effectiveness of their
campaigns by extending their lists of keywords and phrases using a combination of their
current targets, user-generated suggestions and upcoming trends.
"Understanding the buying cycle and its various stages and channels is important for
online marketing success, equally so is tying the keywords used within each to a desired
action or outcome. To achieve success, research, prioritisation and management of an
extensive keyword set is necessary, as is understanding how they fit into the various
stages of the cycle," says Ruth Zohrer, Hydra's senior solutions consultant.
Hydra's paper gives tips and suggestions as to how specialists across the disciplines
of natural search, paid search and social media can fine tune the language they use within
their campaigns across the different channels to ultimately enhance their effectiveness,
increase results and achieve greater success.
The paper highlights the six key areas to consider and evaluate when reviewing
keywords and the opportunities they represent with a view to significantly extending
reach.
"Website content, product/inventory feeds, paid search campaigns, analytics tools,
site searches and social media outlets - all need to be fully explored to ensure an in
depth analysis of all keywords and phrases takes place prior to implementing a new
strategy," says Zohrer.
The One platform [http://www.onehydra.com/the-one-platform/wordbank ] from Hydra can
assist in the process of identifying the language that is being used by prospects at each
stage of the buying cycle, and across the differing channels allowing for effective
communication. Its live data reports also uncover the most important search terms and
trends to deliver enhanced opportunities to users.
Notes to Editors:
About Hydra:
Hydra [http://www.onehydra.com ] is a provider of SaaS marketing tools established in
2011. The One Platform enables enterprise marketers to strategically and proactively
monitor, report and participate in the conversation that existing and potential customers
are having about their brand online. Gathering the collective requests and feedback of
marketing executives, digital specialists, and agency professionals, The One Platform from
Hydra is focused on driving revenue and return on investment (ROI) through integrated,
efficient and optimised management and implementation of Phrase Marketing
[http://www.onehydra.com ] campaigns across online disciplines - Natural Search, Paid
Search and Social Media.
Ruth Zohrer is available for comment. To arrange an interview or for further
information please contact:
Becky Hayward
T: +44(020)3326-6232
E: pr@onehydra.com
Source: Hydra