EA and nVidia partnership

Author
Aron Schatz
Posted
April 10, 2003
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1258
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Nvidia looks to have effectively cut ATI out of the loop with the majority of today's games. If you didn't know, EA owns like almost every game developer. Time will tell what happens about this, though. I'm sure the games will all run fine (and better) with ATI, just nVidia 'preferred'.

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"This is a big psychological benefit to have the seal of approval from a major game company," Maher said. "I don't see this as a big thing that sweeps through the industry and each of the graphics chipmakers has their pet game developers. But Nvidia has been working on this deal for a long time, and it's really important to them."

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