Tech Company First to Market Interactive 3D Affordable Children's Books & Toys in the US

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January 20, 2012
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Tech Company First to Market Interactive 3D Affordable Children's Books & Toys in the US

Popar® Toys to debut 3D books, toys & interactive 3D cards at New York Toy Fair

TEMPE, Ariz., Jan. 20, 2012 /PRNewswire/ -- Digital Tech Frontier, LLC a leader in cutting edge technology for more than fifteen years, creating innovative concepts and growing product lines within the digital technology space officially announced a new toy line division this week called Popar® Toys. The company will debut its product line at the New York Toy Fair.

The Augmented Reality series bridges the gap between digital technologies such as video games and traditional reading formats transforming the way children engage with the world around them.

"As innovative companies such as Apple® are beginning to release this interactive digital technology, we are the first to integrate the augmented reality aspect on an affordable basis," said Scott Jochim, CEO and owner of Popar® Toys. "This is not first generation tech play. We see this as the next generation of interactive learning. As a technology company we constantly enhance and evolve a multitude of products on a regular basis. Our team provides animations and interactivity on every single page as opposed to selective pages when it comes to our books. We let our consumers play with our products in an array of different ways to appeal to multiple types of interactivity."

Digital Tech Frontier has been on the forefront of a vast array of applications from motion simulators, to cancer therapy, to offering K-12 students the opportunity to use virtual reality as a teaching modality to learn differently.

"As forward tech thinkers, we are seeing a natural transition from virtual reality to augmented reality. There is a current disconnect in the learning space between written and oral information. Kids need creative, engaging and unique ways to process and comprehend information outside of school, teachers and parents. We create an environment that visually showcases information in kinesthetic ways so that we foster creativity, interaction, retention, and let's not forget to provide entertainment," Jochim said.

The team at Digital Tech Frontier is constantly working to develop new products. Toys that are in the current product line include:

    --  The Popar® Starter Kit: Bugs 3D, Planets 3D, Princess & Her Pals 3D and
        Construction Machine 3D Starter Kit Includes: (1) 3D 36 page illustrated
        hard bound book, (12) 3D Card's®,  (1) Reader USB web cam w/night
        vision, Interactive "i" Card, Popar 3D software  & "Be It" Costume Card.

    --  Popar® Cards Kit:Bugs 3D CardsPlanets 3D CardsConstruction Machines 3D
        CardsPrincess & Her Pals 3D Cards

    --  Popar ® Hardware: Reader USB Web Cam: Desktop styleSunburst USB Web
        Cam:  Clip on style
    --  Coming Soon:  Numbers 1-10 3D, A-Z Alphabet 3D, Desert Animals 3D,
        Dinosaurs 3D and Farm Animals 3D.
The groundbreaking concept uses a computer, a webcam, and special black and white patterned markers. The technology works on either a PC or a Mac-based computer and requires a webcam. Webcams do come for free with a purchase of a Popar® Book Starter Kit.

About Popar Toys Popar® Toys use Augmented Reality (AR) technology to create an immersive learning experience that will allow the user to see printed pages come alive with incredible virtually "real" 3D objects and animations that will pop off a book or card. To learn more about Popar® Toys visit http://www.PoparToys.com.

About Digital Tech Frontier, LLC: Founded in 1996 Phoenix-based Digital Tech Frontier, LLC (DTF) is an industry leader and pioneer in the custom design, development and delivery of virtual reality systems and simulators for the entertainment, training, medical and education markets. Visit us at http://www.digitaltechfrontier.com.

CONTACT: Ana TackettTony Felice PR & Marketing 602.237.5572www.tonyfelicepr.com

SOURCE  Popar Toys

Popar Toys

Web Site: http://www.digitaltechfrontier.com

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