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Vodafone Hungary Launches Sicap Kiosks at its Smart Store in Budapest

Poster: SySAdmin
Posted on January 11, 2012 at 2:56:01 AM
Vodafone Hungary Launches Sicap Kiosks at its Smart Store in Budapest

BERN, Switzerland, January 11, 2012/PRNewswire/ --

    Sicap mobile money kiosks
[http://www.sicap.com/en/Cash_Topup_Change2Mobile.122.0.html?&L=0 ] have been deployed in
Vodafone Hungary's showcase "Smart Store", the smartphone experience store in "Fashion
Street", Budapest. Vodafone pre-paid subscribers can now top up their credit in seconds on
the user-friendly touch-screen kiosk, and post-paid subscribers will shortly be able to
pay their monthly bill with it.

    The self-service kiosk, unveiled at the opening ceremony of Vodafone Hungary's Smart
Store, suits the challenger operator's strategy of providing superior customer service and
innovating methods of transactions.

    The initial prepaid top-up service enables customers to complete their operation
within seconds, avoiding the traditional queues at a counter behind customers with more
complex and lengthy inquiries.

    The kiosk pilot scheme will include testing of customer care services deemed
appropriate for the Hungarian market. For example, over the next few months, sicap will
allow cash or bank card payments of monthly phone bills. The Hungarian market is one where
direct debits are not standard practice, so the facility will ease the burden of queuing
for the postpaid half of Vodafone's subscriber base in Hungary.

    As part of a forward-looking strategy, sicap will also embed anNFC (near field
communication) feature to the kiosk to allow quick authentication of subscribers with NFC
devices.

    Ms. Aleeda Fazal, Solution Manager at sicap, said that "The potential for evolution of
the kiosk offer is very strong. The sicap portfolio contains overlapping solutions which
can help Vodafone Hungary foster loyalty, stimulate ARPU and cross-selling, and generally
make life simple for subscribers. We are proud to be visible in Vodafone Hungary's
SmartStore."

    Mr. Richard Sherwood, Director of Consumer Business Unitof Vodafone Hungary added that
"the sicap kiosks look good, suit our shopping experience image, andare really appreciated
by our public for their ease of use".

    About sicap

    Sicap is one of the world's leading providers of customised mobile software solutions
in the areas of communications and charging. Everyday sicap's technology empowers mobile
operators to deliver a superior subscriber experience, while maximising new revenue
streams and reducing operating costs. Sicap develops and implements solutions comprising
convergent charging and rating, mobile payment, network services, device management, and
messaging. These solutions cover mobile, fixed and IMS network environments, and are used
by more than 120 customers, serving more than 835 million subscribers in 75 countries
worldwide. For more information, visit http://www.sicap.com

    About Vodafone

    Vodafone is one of the world's largest mobile communications companies by revenue with
approximately 382 million proportionate customers. Vodafone currently has equity interests
in over 30 countries across five continents and over 40 partner networks worldwide.
Vodafone provides full range of mobile communication services including voice and data
communication.

    Vodafone Hungary Ltd. launched its service in 30 November 1999 in Hungary and
currently has a market share of 22.66% (October 2011). Vodafone Hungary is an integrated
technological service provider focusing strongly on offering services for mobile
communication, mobile internet and broadband data providing for personal and business
subscribers as well.

Source: Sicap

Kate Stoney, Communications Manager, Phone +33-4-37-37-24-91, kate.stoney@sicap.com
 
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