AT&T Rolls In COWs to Beef Up Wireless Network for Big Miami Bowl Game on Jan. 4

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January 3, 2012
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AT&T Rolls In COWs to Beef Up Wireless Network for Big Miami Bowl Game on Jan. 4

MIAMI, Jan. 3, 2012 /PRNewswire/ -- When college football tailgaters gather for the big bowl game in Miami on January 4, there will be COWs among them. AT&T* has rolled in two Cell sites on Wheels, or COWs, in the stadium parking lot to help with the anticipated increase in network traffic at the game venue.

In addition to the two mobile cell sites in the stadium parking lot, AT&T has a distributed antenna system inside the stadium that has been bolstered with additional mobile broadband capacity. The network upgrade involved adding additional layers of frequency, also known as "carriers," to the sites. The extra capacity makes it possible for the distributed antenna system to accommodate more traffic, which helps improve the performance of mobile broadband data and voice connectivity.

"We know college football fans are excited about this bowl, and we want our customers to have a positive wireless experience," said Carlos Blanco, vice president and general manager, AT&T Mobility & Consumer Markets for South Florida. "These mobile cell sites, and the other network enhancements we've made at the stadium, will help us accomplish that."

The network upgrades in preparation for the big game are among hundreds AT&T has made in South Florida in 2011. Since the start of the year through Nov. 30, AT&T has completed 657 network enhancements in Miami-Dade and Broward counties alone to increase mobile broadband coverage, capacity and speeds. To give customers a hyper-local view of the upgrades, AT&T launched "Focus: Miami-Fort Lauderdale" last summer. Visitors to the site immediately view a map of the Miami-Fort Lauderdale area, and are prompted to select the city or county they're most interested in. The map displays specific network enhancements that AT&T has made in the area. The site also provides a map of area AT&T Wi-Fi hotspots and stores.

Statewide, AT&T invested more than $425 million in its wireless and wireline networks in the first half of 2011.

"We want to deliver a network experience that mobilizes everything for customers," said Marshall Criser, III, AT&T Florida president. "The ongoing investment we're making in Florida is designed to increase coverage, reliability and offers advanced services for our customers so they can do more with their wireless devices." 

AT&T has the best international coverage of any U.S. wireless provider, providing access to voice service in more than 225 countries and data service in more than 200 countries. AT&T also operates the nation's largest Wi-Fi network** with more than 29,000 hotspots in the U.S. and provides access to nearly 190,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

For more information about AT&T's coverage in South Florida, or anywhere in the United States, consumers can visit the AT&T Coverage Viewer.

For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See http://www.attwifi.com for details and locations.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at http://www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

SOURCE  AT&T Inc.

AT&T Inc.

CONTACT: Kelly Starling of AT&T Inc., Office: +1-561-775-4259, Mobile: +1-561-301-1414, kelly.starling@att.com

Web Site: http://www.att.com

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