Black Castle Developments Holdings, Inc. Signs Letter of Intent to Acquire Stake in $3.3 Billion Mobile Marketing Industry

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December 8, 2011
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Black Castle Developments Holdings, Inc. Signs Letter of Intent to Acquire Stake in $3.3 Billion Mobile Marketing Industry

FRESNO, Calif., Dec. 8, 2011 /PRNewswire/ -- Black Castle Developments Holdings, Inc. (Pink Sheets:BCDH) ("BCDH"), a holding company targeting the acquisition of undervalued, niche companies, and owner of Black Castle Developments, which purchases non-performing notes and bank-owned, income-producing commercial real estate properties, announced today that it has entered into a letter of intent to acquire over 90% of bizM3 (http://www.bizM3.com), a pioneer in digital signage technology and multi-level mobile marketing solutions.

bizM3 is one of the first companies to deliver a multi-channel strategy that allows businesses to add a mobile call-to-action to all of its existing marketing channels, both digital and traditional. bizM3's highly differentiated proprietary technology is capable of sending SMS (text messages), MMS (images), IVR (voice), WAP (mobile websites) and digital signage (out-of-home/ in-premise advertisements). The company has demonstrated early success with clients such as the U.S. Postal Service, and its pipeline of customers keeps growing. Leveraging its FCC-compliant digital signage technology, bizM3 enables businesses to utilize their existing TV screens in their place of business, whether at a grocery store, restaurant, bar or hotel, to run revenue-generating advertisements. bizM3 is in the early stages of generating revenues from the sale of its digital signage and integrated mobile marketing solutions.

"bizM3 presented us with a very unique opportunity to not only diversify our current portfolio, but to capitalize on the explosive growth potential of the consumer mobile marketing industry," said Jeff Holroyd, CEO of BCDH. According to The International Telecommunication Union, in 2010, the number of mobile subscriptions reached 5.3 Billion worldwide. In the U.S., 302.9 million subscribers, or 96 percent of all Americans, are mobile users.  According to Gartner Research, mobile ad revenue is expected to generate $3.3 billion in revenue in 2011, and then skyrocket to $20.6 billion in 2015, more than doubling from year-to-year. "We are truly excited to see where bizM3 is headed, and believe this acquisition will create an exciting new chapter for BCDH shareholders," added Holroyd.

Upon the close of the acquisition, expected by the end of 2011, bizM3 will operate as an owned subsidiary of BCDH. The all-stock transaction is expected to be non-dilutive to existing shareholders with a valuation and purchase price of $4,000,000.

About bizM3

bizM3 is a leading mobile marketing technology company that provides solutions and tools for businesses to enhance their advertising campaigns and deployment strategies. bizM3's digital signage technology is FCC-compliant and is being rolled out to existing television sets in high traffic restaurants, sports bars, hotels and other hospitality locations. bizM3's patented, back-end content management system allows multi-channel marketing campaigns to be planned and launched in minutes. Businesses can deliver timely alerts containing mobile coupons, special offers, rewards, text-2-win announcements or links to mobile websites to engage, entice and retain consumers. BizM3 gathers the market intelligence, consumer buying profiles and analytics needed to make each campaign successful and generate the highest ROI for its customers. For more information, visit bizm3.com.

About Black Castle Developments Holdings, Inc.

Black Castle Developments Holdings, Inc. ("BCDH") is a holding company focused on the merger and acquisition of undervalued, revenue-generating companies that operate in high-growth niche markets. BCDH plans to leverage its management resources and status as a public entity to assist acquired companies to achieve and/or grow their profitability. For more information, visit http://www.blackcastledevelopments.com.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

Contact:
Black Castle Developments Holdings, Inc.
559-435-2300
info@blackcastledevelopments.com
http://www.BlackCastleDevelopments.com
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SOURCE  Black Castle Developments Holdings, Inc.

Black Castle Developments Holdings, Inc.

Web Site: http://www.blackcastledevelopments.com

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