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NetShelter Technology Media Unveils "inPowered" Platform for Brand Advertisers
- Curates & amplifies influential content from independent tech bloggers to drive brand influence -
- Unveils Samsung Smart TV inPowered ads with brand page and Facebook integration -
- Delivers measurable brand lift across leading global tech influencer network -
SAN FRANCISCO, Dec. 8, 2011 /PRNewswire/ -- NetShelter Technology Media, the largest "influencer network" of technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1), today announced the commercial launch of its "inPowered" platform for advertisers. The inPowered platform, first conceived with Samsung and other select customers, curates and amplifies influential content from independent tech bloggers to drive brand influence in a measurable way. inPowered ads provide authentic and relevant information to consumers to make better purchase decisions.
<font size="2" face="Arial">(Logo: http://photos.prnewswire.com/prnh/20111208/SF18871LOGO)</font>
Tech advertisers recognize that independent expert opinions ultimately drive sales. Unlike traditional display ads, inPowered ads curate influential stories about brands as part of the ad itself, measure the consumption and social amplification of that content, and correlate that information to determine and increase a brand's share of influence relative to competitors across specific product purchase categories (e.g. tablets, smart TVs, smart phones, cloud computing, security, etc.).
"We're always seeking ways to provide consumers with an authentic brand experience," said Peggy Ang, Vice President, Marketing Communications at Samsung Electronics America. "This new ad platform from NetShelter enables us to introduce the Smart TV experience by leveraging key influencers. The new Facebook integration further extends this to our fans and broader tech consumers. It's authentic, organic, turnkey and delivers an influence multiplier effect in a measurable way."
"Influencers have real power, but the challenge for brands has always been how to leverage that in scalable ways to make an impact," said Rishad Tobaccowala, Chief Strategy and Innovation Officer at VivaKi. "NetShelter provides an integrated platform that combines the identification of tech influencers, with the means to leverage it across key blogs and social channels on behalf of brands. It's a promising new approach that advances the notion of 'paid, owned, and earned media,' and we look forward to leveraging it for our clients."
"Tech is a 'considered purchase' category, in which people tend to do research before they buy," said Peyman Nilforoush, CEO and Co-Founder of NetShelter."While conventional display ads promote brand messages, inPowered ads provide an innovative new way to shape opinions and build brands by leveraging tech influencers socially. Samsung is at the forefront of social innovation, and we're extremely proud to partner with them. We aim to be a major disruptor in the traditional tech media landscape for both advertisers and bloggers, and the inPowered platform is a major milestone in that evolution."
Leveraging Tech Influencers
Tech-related advertising currently represents nearly a quarter of all ad dollars spent on the Web(2). For advertisers, NetShelter has evolved its business model beyond being an exclusive vertical network that provides the ad revenue for its tech bloggers. The combination of the inPowered platform and its network of influencers provides a powerful end-to-end platform for brands. NetShelter's network is comprised of prominent personalities across leading tech blogs, including Seth Weintraub of 9to5Mac.com, Kevin Michaluk of Crackberry.com, Arnold Kim of MacRumors.com, Rob Jackson of Phandroid.com, Jon Rettinger of TechnoBuffalo.com, Helena Stone of ChipChick.com , Joe Wilcox of BetaNews.com, and thousands of others.
The readers of NetShelter's expert bloggers are themselves key tech influencers who amplify content and influence a broader audience of followers. Readers are more likely to attribute value to an ad's content and share it when it includes influential and relevant articles or product reviews. For example, in an initial Samsung campaign, an inPowered ad placed on various sites was spread virally by readers and resulted in a 52% increase in additional viewing.
"We have been thrilled with NetShelter's inPowered ads," said Yoeau Slivkoff, co-founder of IntoMobile. "They look great, drive additional traffic and revenue for IntoMobile, provide an engaging experience for our readers, and expose our most influential content to a wider audience beyond our site. NetShelter enables us to maintain our editorial independence while helping to grow our site in creative and innovative ways."
inPowered Platform Features
NetShelter's inPowered platform enables tech brands to discover their share of influence, and that of their competitors, and create online ads that drive brand influence in a measurable way. NetShelter's integrated platform uses an intuitive cloud-based dashboard, and consists of three core functions:
Identification
-- Serves as a valuable proxy for overall tech influence given the broad
reach of NetShelter's network;
-- Enables brands to identify the top influencers, blogs, and content
driving influence by measuring consumption and social amplification
across more than 30 social signals (Twitter, Facebook, LinkedIn, Reditt,
Google+, blog comments, and more) with a weighted measurement system
across NetShelter's portfolio of sites;
-- Provides valuable competitive intelligence by enabling brands to
benchmark their share of influence versus competitors across nearly 50
tech purchase categories, such as tablets, smart TVs, smart phones,
cloud computing, and security;
Activation
-- Distributes the inPowered ads across NetShelter's influencer network,
brands' own sites and social media channels;
-- Curates and amplifies the brand content driving the most influence for a
particular brand via tailored inPowered ads in various online ad formats
(towers, overlays, billboards, push downs, etc.);
Measurement & Optimization
-- Optimizes sites, experiences and content that are driving the most
influence for brands.
-- Measures the influence of inPowered ads on brands; and
More information about the inPowered platform is available at http://www.NetShelter.com. Follow the company on Twitter at @NetShelter or via Facebook at http://www.facebook.com/NetShelter.
About NetShelter Technology MediaNetShelter is the largest "influencer network" of technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1). NetShelter's inPowered platform amplifies content from influential tech blogger's to drive brand influence in a measurable way. NetShelter is headquartered in San Francisco with offices in New York, Chicago, and Toronto. NetShelter Technology Media is backed by venture funding from Rho Ventures, and the BlackBerry Fund. Additional information is available at http://www.NetShelter.com.
(1) Ranked by comScore WW figures as largest Technology Media Property with about 150 million based on October 2011 figures; (2)( )Internet Ad Revenue Report, 2011 First Six Months Results (Telecom and Computing Products)
SOURCE NetShelter Technology Media
Photo:http://photos.prnewswire.com/prnh/20111208/SF18871LOGO
http://photoarchive.ap.org/
NetShelter Technology Media
CONTACT: Stacy Mitchell, Stacy@jlmpartners.com, or Jeremy Pemble, Jeremy@jlmpartners.com, both of JLM Partners Inc. for NetShelter, +1-206-381-3600
Web Site: http://www.netshelter.com
NetShelter Technology Media Unveils "inPowered" Platform for Brand Advertisers
- Curates & amplifies influential content from independent tech bloggers to drive brand influence -
- Unveils Samsung Smart TV inPowered ads with brand page and Facebook integration -
- Delivers measurable brand lift across leading global tech influencer network -
SAN FRANCISCO, Dec. 8, 2011 /PRNewswire/ -- NetShelter Technology Media, the largest "influencer network" of technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1), today announced the commercial launch of its "inPowered" platform for advertisers. The inPowered platform, first conceived with Samsung and other select customers, curates and amplifies influential content from independent tech bloggers to drive brand influence in a measurable way. inPowered ads provide authentic and relevant information to consumers to make better purchase decisions.
<font size="2" face="Arial">(Logo: http://photos.prnewswire.com/prnh/20111208/SF18871LOGO)</font>
Tech advertisers recognize that independent expert opinions ultimately drive sales. Unlike traditional display ads, inPowered ads curate influential stories about brands as part of the ad itself, measure the consumption and social amplification of that content, and correlate that information to determine and increase a brand's share of influence relative to competitors across specific product purchase categories (e.g. tablets, smart TVs, smart phones, cloud computing, security, etc.).
"We're always seeking ways to provide consumers with an authentic brand experience," said Peggy Ang, Vice President, Marketing Communications at Samsung Electronics America. "This new ad platform from NetShelter enables us to introduce the Smart TV experience by leveraging key influencers. The new Facebook integration further extends this to our fans and broader tech consumers. It's authentic, organic, turnkey and delivers an influence multiplier effect in a measurable way."
"Influencers have real power, but the challenge for brands has always been how to leverage that in scalable ways to make an impact," said Rishad Tobaccowala, Chief Strategy and Innovation Officer at VivaKi. "NetShelter provides an integrated platform that combines the identification of tech influencers, with the means to leverage it across key blogs and social channels on behalf of brands. It's a promising new approach that advances the notion of 'paid, owned, and earned media,' and we look forward to leveraging it for our clients."
"Tech is a 'considered purchase' category, in which people tend to do research before they buy," said Peyman Nilforoush, CEO and Co-Founder of NetShelter."While conventional display ads promote brand messages, inPowered ads provide an innovative new way to shape opinions and build brands by leveraging tech influencers socially. Samsung is at the forefront of social innovation, and we're extremely proud to partner with them. We aim to be a major disruptor in the traditional tech media landscape for both advertisers and bloggers, and the inPowered platform is a major milestone in that evolution."
Leveraging Tech Influencers
Tech-related advertising currently represents nearly a quarter of all ad dollars spent on the Web(2). For advertisers, NetShelter has evolved its business model beyond being an exclusive vertical network that provides the ad revenue for its tech bloggers. The combination of the inPowered platform and its network of influencers provides a powerful end-to-end platform for brands. NetShelter's network is comprised of prominent personalities across leading tech blogs, including Seth Weintraub of 9to5Mac.com, Kevin Michaluk of Crackberry.com, Arnold Kim of MacRumors.com, Rob Jackson of Phandroid.com, Jon Rettinger of TechnoBuffalo.com, Helena Stone of ChipChick.com , Joe Wilcox of BetaNews.com, and thousands of others.
The readers of NetShelter's expert bloggers are themselves key tech influencers who amplify content and influence a broader audience of followers. Readers are more likely to attribute value to an ad's content and share it when it includes influential and relevant articles or product reviews. For example, in an initial Samsung campaign, an inPowered ad placed on various sites was spread virally by readers and resulted in a 52% increase in additional viewing.
"We have been thrilled with NetShelter's inPowered ads," said Yoeau Slivkoff, co-founder of IntoMobile. "They look great, drive additional traffic and revenue for IntoMobile, provide an engaging experience for our readers, and expose our most influential content to a wider audience beyond our site. NetShelter enables us to maintain our editorial independence while helping to grow our site in creative and innovative ways."
inPowered Platform Features
NetShelter's inPowered platform enables tech brands to discover their share of influence, and that of their competitors, and create online ads that drive brand influence in a measurable way. NetShelter's integrated platform uses an intuitive cloud-based dashboard, and consists of three core functions:
Identification
-- Serves as a valuable proxy for overall tech influence given the broad
reach of NetShelter's network;
-- Enables brands to identify the top influencers, blogs, and content
driving influence by measuring consumption and social amplification
across more than 30 social signals (Twitter, Facebook, LinkedIn, Reditt,
Google+, blog comments, and more) with a weighted measurement system
across NetShelter's portfolio of sites;
-- Provides valuable competitive intelligence by enabling brands to
benchmark their share of influence versus competitors across nearly 50
tech purchase categories, such as tablets, smart TVs, smart phones,
cloud computing, and security;
Activation
-- Distributes the inPowered ads across NetShelter's influencer network,
brands' own sites and social media channels;
-- Curates and amplifies the brand content driving the most influence for a
particular brand via tailored inPowered ads in various online ad formats
(towers, overlays, billboards, push downs, etc.);
Measurement & Optimization
-- Optimizes sites, experiences and content that are driving the most
influence for brands.
-- Measures the influence of inPowered ads on brands; and
More information about the inPowered platform is available at http://www.NetShelter.com. Follow the company on Twitter at @NetShelter or via Facebook at http://www.facebook.com/NetShelter.
About NetShelter Technology MediaNetShelter is the largest "influencer network" of technology blogs on the Web, with more than 4,500 independent bloggers reaching 150 million global readers(1). NetShelter's inPowered platform amplifies content from influential tech blogger's to drive brand influence in a measurable way. NetShelter is headquartered in San Francisco with offices in New York, Chicago, and Toronto. NetShelter Technology Media is backed by venture funding from Rho Ventures, and the BlackBerry Fund. Additional information is available at http://www.NetShelter.com.
(1) Ranked by comScore WW figures as largest Technology Media Property with about 150 million based on October 2011 figures; (2)( )Internet Ad Revenue Report, 2011 First Six Months Results (Telecom and Computing Products)
SOURCE NetShelter Technology Media
Photo:http://photos.prnewswire.com/prnh/20111208/SF18871LOGO
http://photoarchive.ap.org/
NetShelter Technology Media
CONTACT: Stacy Mitchell, Stacy@jlmpartners.com, or Jeremy Pemble, Jeremy@jlmpartners.com, both of JLM Partners Inc. for NetShelter, +1-206-381-3600
Web Site: http://www.netshelter.com