Eutelsat - One Name, One Group, One Fleet
Poster: SySAdmin
Posted on December 1, 2011 at 7:42:01 AM
Eutelsat - One Name, One Group, One Fleet
PARIS, December 1, 2011/PRNewswire-FirstCall/ --
Eutelsat Communications (Euronext Paris: ETL) announces that from 1 March 2012 it will
be unifying the names of its satellites around the established Eutelsat brand. From this
date, the Group's satellites will take the Eutelsat name associated with the relevant
figure for their orbital position and a letter indicating their order of arrival at that
position. This new system has been devised to support Eutelsat's efforts to communicate
its satellite branding and deployment in a consistent and homogenous way.
The logical pattern Eutelsat has selected will enable its growing community of users
across all markets to immediately identify where a satellite is located - a key metric in
the commercial satellite sector - and its chronology at the neighbourhood it occupies.
Current in-orbit satellites will for example be renamed as follows:
- W6 at 21.5degree(s) East will become EUTELSAT 21A.
To ensure clarity, satellites located at Eutelsat's four 'West' positions will include
West in their name. For example:
- ATLANTIC BIRD(TM) 2 will become EUTELSAT 8 West A.
Eutelsat's HOT BIRD(TM) brand, which over 20 years has acquired a high and established
reputation in the satellite TV industry, will be retained. It will be more closely
associated with the Eutelsat name and adopt the numbering system to be implemented for all
other satellites. For example HOT BIRD(TM) 6 will become EUTELSAT HOT BIRD 13A. The same
pattern will apply to KA-SAT.
Commenting on the new system, Andrew Wallace, Eutelsat Chief Commercial officer said:
"We strive to associate the Eutelsat brand with customer service, engineering excellence
and market-leading innovation. Associating the names of our satellites with our Group name
and its heritage reflect this vision and mission. As we continue our push for further
in-orbit expansion, with six satellites to be launched from 2012 to 2014, this new naming
programme will enhance the awareness and understanding of our commercial offer."
In order to minimise any possible disruption for business partners, Eutelsat has
decided on a three-month preparation period, from 1 December 2011 to 1 March 2012. This
will allow appropriate time to plan for the change so that the switch on 1 March 2012 can
be seamless and smooth for all stakeholders.
Until this date Eutelsat's current satellite names will continue to be used.
Click here for the complete table of satellite names
http://www.eutelsat.com/satellites/eutelsat-satellites.html or see the attached table.
About Eutelsat Communications
Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding
company of Eutelsat S.A.. With capacity commercialised on 29 satellites that provide
coverage over the entire European continent, as well as the Middle East, Africa, India and
significant parts of Asia and the Americas, Eutelsat is one of the world's three leading
satellite operators in terms of revenues. As of 30 June 2011, Eutelsat's satellites were
broadcasting more than 3,800 television channels. More than 1,100 channels are broadcast
via its HOT BIRD(TM) video neighbourhood at 13 degrees East alone which serves over 120
million cable and satellite homes in Europe, the Middle East and North Africa. The Group's
satellites also serve a wide range of fixed and mobile telecommunications services, TV
contribution markets, corporate networks, and broadband markets for Internet Service
Providers and for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates access to high speed internet services through
teleports in France and Italy that serve enterprises, local communities, government
agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ just over 700 commercial, technical and
operational professionals from 30 countries.
http://www.eutelsat.com
Source: Eutelsat Communications
For further information: Press: Vanessa O'Connor Tel. : + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel. : +33-1-53-98-37-91, fgautier@eutelsat.fr; Analysts and Investors: Lisa Finas Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com; Léonard Wapler, Tel. : +33-1-53-98-31-07, investors@eutelsat-communications.com
PARIS, December 1, 2011/PRNewswire-FirstCall/ --
Eutelsat Communications (Euronext Paris: ETL) announces that from 1 March 2012 it will
be unifying the names of its satellites around the established Eutelsat brand. From this
date, the Group's satellites will take the Eutelsat name associated with the relevant
figure for their orbital position and a letter indicating their order of arrival at that
position. This new system has been devised to support Eutelsat's efforts to communicate
its satellite branding and deployment in a consistent and homogenous way.
The logical pattern Eutelsat has selected will enable its growing community of users
across all markets to immediately identify where a satellite is located - a key metric in
the commercial satellite sector - and its chronology at the neighbourhood it occupies.
Current in-orbit satellites will for example be renamed as follows:
- W6 at 21.5degree(s) East will become EUTELSAT 21A.
To ensure clarity, satellites located at Eutelsat's four 'West' positions will include
West in their name. For example:
- ATLANTIC BIRD(TM) 2 will become EUTELSAT 8 West A.
Eutelsat's HOT BIRD(TM) brand, which over 20 years has acquired a high and established
reputation in the satellite TV industry, will be retained. It will be more closely
associated with the Eutelsat name and adopt the numbering system to be implemented for all
other satellites. For example HOT BIRD(TM) 6 will become EUTELSAT HOT BIRD 13A. The same
pattern will apply to KA-SAT.
Commenting on the new system, Andrew Wallace, Eutelsat Chief Commercial officer said:
"We strive to associate the Eutelsat brand with customer service, engineering excellence
and market-leading innovation. Associating the names of our satellites with our Group name
and its heritage reflect this vision and mission. As we continue our push for further
in-orbit expansion, with six satellites to be launched from 2012 to 2014, this new naming
programme will enhance the awareness and understanding of our commercial offer."
In order to minimise any possible disruption for business partners, Eutelsat has
decided on a three-month preparation period, from 1 December 2011 to 1 March 2012. This
will allow appropriate time to plan for the change so that the switch on 1 March 2012 can
be seamless and smooth for all stakeholders.
Until this date Eutelsat's current satellite names will continue to be used.
Click here for the complete table of satellite names
http://www.eutelsat.com/satellites/eutelsat-satellites.html or see the attached table.
About Eutelsat Communications
Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is the holding
company of Eutelsat S.A.. With capacity commercialised on 29 satellites that provide
coverage over the entire European continent, as well as the Middle East, Africa, India and
significant parts of Asia and the Americas, Eutelsat is one of the world's three leading
satellite operators in terms of revenues. As of 30 June 2011, Eutelsat's satellites were
broadcasting more than 3,800 television channels. More than 1,100 channels are broadcast
via its HOT BIRD(TM) video neighbourhood at 13 degrees East alone which serves over 120
million cable and satellite homes in Europe, the Middle East and North Africa. The Group's
satellites also serve a wide range of fixed and mobile telecommunications services, TV
contribution markets, corporate networks, and broadband markets for Internet Service
Providers and for transport, maritime and in-flight markets. Eutelsat's broadband
subsidiary, Skylogic, markets and operates access to high speed internet services through
teleports in France and Italy that serve enterprises, local communities, government
agencies and aid organisations in Europe, Africa, Asia and the Americas. Headquartered in
Paris, Eutelsat and its subsidiaries employ just over 700 commercial, technical and
operational professionals from 30 countries.
http://www.eutelsat.com
Source: Eutelsat Communications
For further information: Press: Vanessa O'Connor Tel. : + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel. : +33-1-53-98-37-91, fgautier@eutelsat.fr; Analysts and Investors: Lisa Finas Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com; Léonard Wapler, Tel. : +33-1-53-98-31-07, investors@eutelsat-communications.com