GiftSimple Launches New Social Gift Application Just in Time for the Holidays

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November 30, 2011
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GiftSimple Launches New Social Gift Application Just in Time for the Holidays

NEW YORK, Nov. 30, 2011 /PRNewswire/ -- Get the stuff you want from the people you know. Launching in beta today, GiftSimple is a collaborative gifting site for all of life's events. 

(Logo: <font size="2" face="Arial">http://photos.prnewswire.com/prnh/20111130/NY14850LOGO</font> )

GiftSimple lets users register for gifts they want and tap into their social network to pool contributions from friends and family.  There is no reason to get unwanted gifts or agonize over what to buy someone. Users are able to get the big-ticket items they really want, and gift givers know they helped contribute to a meaningful purchase. GiftSimple leverages a users' social network and game mechanics to get users to contribute to the gifting process and add more money to the collection.  The site is perfect for any gifting occasion: birthdays, holidays, graduations, housewarmings, fundraising, weddings, baby showers, etc.

Founded by recent Wharton graduate Jessica Lachs, GiftSimple simplifies existing consumer behavior by engaging today's technology. GiftSimple offers the ease and practicality of cash giving while assuring givers that their gift is meaningful and wanted.  Jessica explains, "Many people find it difficult to save up for a large ticket item and receiving contributions towards that purchase really helps."

Group gifting is not a new concept; people have been doing it offline for years, and several websites have recently sprung up to facilitate the splitting of gifts. "GiftSimple is different in two important ways. First, our site is completely integrated with Facebook, giving users seamless access to their entire social network. Second, with GiftSimple, it is the gift receiver who initiates the process. We provide a simple tool for users to set up and spread the word about their own gift registry."

People want to contribute towards what their friends need most in their lives. GiftSimple makes this easy to do. 

For more information, please visit http://www.GiftSimple.com

SOURCE  GiftSimple

Photo:http://photos.prnewswire.com/prnh/20111130/NY14850LOGO
http://photoarchive.ap.org/
GiftSimple

CONTACT: CONTACT:  Jessica Lachs, +1-914-960-7000, jessica@giftsimple.com, http://www.giftsimple.com

Web Site: http://www.GiftSimple.com

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