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Kobojo Opens an Office in Berlin, Germany, and Will Further Grow in Europe

Poster: SySAdmin
Posted on November 30, 2011 at 8:07:01 AM
Kobojo Opens an Office in Berlin, Germany, and Will Further Grow in Europe

PARIS, November 30, 2011/PRNewswire/ --

   
             Following the opening of the office in Madrid, Spain, the number one
software publisher in France for social gaming on Facebook and mobile continues to develop
      internationally and has named Lars Smidt Country Manager for Germany, Austria,
                  Switzerland, The Netherlands, Poland and Scandinavia.

    Kobojo [http://www.kobojo.com ], number one publisher in France and one of the
European leaders in the social gaming industry for Facebook and mobile, is proud to
announce the opening of its new office in Berlin, Germany. After the successful opening of
the Spanish office in Madrid, Kobojo keeps on growing and implementing its
hyperlocalization strategy.

    "After France and the Latin market, Kobojo is now looking to expand its localized
games and features into Germanic countries, Poland and Scandinavia. Germany is indeed one
of the strongest online games market in Europe, which offers incredible opportunities for
Kobojo, The new local team manages the languages of these countries and the codes of their
cultures, allowing us to fully answer the needs and to enrich the experience of gamers,"
says Vincent Vergonjeanne, Vice President of Strategy and Products of Kobojo.

    "Kobojo Germany's main objectives are to adapt its games to the above mentioned
countries in the next months. We want to be very close to the players in these countries,
especially in the strong German games market," explains Lars Smidt, Country Manager of
Kobojo Germany.

    Germany ranks number 10 of all Facebook statistics, and number 1 in Europe in terms of
social gaming revenues: it should indeed generate $250 Million ($173 Million in 2011),
promising an increase of the market possibilities. With several million active users each
month worldwide and already thousands in German speaking countries, Kobojo is planning to
increase the numbers of its localized missions and users significantly.

    Lars Smidt, with a degree in Business Administration from the Westfalische
Wilhelms-Universitat in Muenster, began his career in 1997 at the Otto Group. In the year
2008, he joined Metaversum as Head of Online Marketing and became Head of Performance
Marketing at successful German gaming company Bigpoint in 2010.

    With 14 years of experience in marketing, he joined the Kobojo team October 2011 as
Country Manager for Germany, Austria, Switzerland, The Netherlands, Poland and
Scandinavia.

    Website: http://www.kobojo.com

   
    Press Contacts:
    Anthony Courtat - +33(0)1-42-22-97-42 - anthony@balloupr.com
    Aurelien Sohet - +33(0)1-42-22-31-22 - aurelien@balloupr.com

Source: Kobojo

.
 
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