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Wayfair.co.uk Launches As New, Large Online Home Goods Shopping Site
LONDON, November 1, 2011/PRNewswire/ --
- With Photo
- Web Destination To Combine Thriving CSN Sites:
FurnitureByCSN.co.uk, LightingByCSN.co.uk, TVStands.co.uk And More
For three years, several sites have launched and grown here under CSN
Stores, the No. 2 online retailer of home goods in the U.S. These Web-only
shops include: FurnitureByCSN.co.uk, TVStands.co.uk and LightingByCSN.co.uk,
which have nearly tripled their revenues this year. Today, these virtual
shopping venues will be rebranded under one much larger site, Wayfair.co.uk
[http://www.wayfair.co.uk ], to be part of a more memorable and robust
global brand.
(Photo: http://photos.prnewswire.com/prnh/20111101/NE97034 )
This U.K. site consolidation brings over 500,000 product choices from
more than 800 manufacturers under the new Wayfair.co.uk site.
AllModern.co.uk also will remain as a site created to satisfy the particular
style preferences of modern decor aficionados.
"After growing successfully here in the U.K. with sites that reflected
specific product categories, we're simplifying and streamlining the shopping
process for a huge variety of home goods," said Wayfair.co.uk Managing
Director John Kennedy. "We also have a more consumer-friendly name, an
attractive logo and layout, and a technically advanced site platform -
upgrades that will give customers faster, more enjoyable, and more memorable
shopping experiences all in one place."
Sporting a new tagline, "a zillion things home," Wayfair.co.uk will
expedite searches for specific items while also giving customers broader
browsing ability to view other home-related categories, including furniture,
decor, cookware, lighting and more. Wayfair.co.uk offers all styles to
satisfy any budget, because when it comes to home products, everyone is
looking for something slightly different.
"Our mission is to become the favorite place to buy anything for your
home," said Wayfair's CEO Niraj Shah. "Based on our selection, strong
service and competitive pricing, we think this is achievable. We also keep
our selection fresh by adding thousands of new items each month."
The rebranding follows the company's first round of institutional
funding - June's $165 million investment from four U.S. firms - Battery
Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital.
According to The MoneyTree Report, it was the largest round of funding in
the U.S. during Q2, 2011. This funding supports the Wayfair transition,
appropriate acquisitions, and other plans for corporate expansion globally.
To both accelerate and manage its growth, the company's London staff has
nearly tripled, from eight people earlier this year to 22 now, with
additional plans to hire in line with future revenue growth. To monitor job
openings in Wayfair's London office, consult:
http://www.Wayfair.com/careers.
Across the globe, Wayfair now has more than 900 staffers and estimates
it will surpass 1,000 employees and total global sales of more than $500
million (USD) by year's end.
About Wayfair:
Formerly CSN Stores, Wayfair LLC is the parent company for Wayfair.co.uk
and AllModern.co.uk; the new German site, Wayfair.de; U.S. sites
Wayfair.com, AllModern.com and JossAndMain.com, and Australia's
Buyster.com.au.
Wayfair's international offices are in London, Galway, Munich and
Sydney. The Galway Operations Centre handles all consumer and supplier
requests for the Wayfair sites in the U.K. and Germany.
Beyond its Boston, MA headquarters, Wayfair also has an operations and
distribution center in Ogden, UT, and another distribution center in Hebron,
KY.
Note to Editors:
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Wayfair
John Kennedy, Managing Director, Wayfair.co.uk, +20-7268-9899, Mobile, +771-218-5642, jkennedy@wayfair.com; or Chuck Casto, VP-Head of Communications, Wayfair, Mobile, +001-508-314-3284, ccasto@wayfair.com
Wayfair.co.uk Launches As New, Large Online Home Goods Shopping Site
LONDON, November 1, 2011/PRNewswire/ --
- With Photo
- Web Destination To Combine Thriving CSN Sites:
FurnitureByCSN.co.uk, LightingByCSN.co.uk, TVStands.co.uk And More
For three years, several sites have launched and grown here under CSN
Stores, the No. 2 online retailer of home goods in the U.S. These Web-only
shops include: FurnitureByCSN.co.uk, TVStands.co.uk and LightingByCSN.co.uk,
which have nearly tripled their revenues this year. Today, these virtual
shopping venues will be rebranded under one much larger site, Wayfair.co.uk
[http://www.wayfair.co.uk ], to be part of a more memorable and robust
global brand.
(Photo: http://photos.prnewswire.com/prnh/20111101/NE97034 )
This U.K. site consolidation brings over 500,000 product choices from
more than 800 manufacturers under the new Wayfair.co.uk site.
AllModern.co.uk also will remain as a site created to satisfy the particular
style preferences of modern decor aficionados.
"After growing successfully here in the U.K. with sites that reflected
specific product categories, we're simplifying and streamlining the shopping
process for a huge variety of home goods," said Wayfair.co.uk Managing
Director John Kennedy. "We also have a more consumer-friendly name, an
attractive logo and layout, and a technically advanced site platform -
upgrades that will give customers faster, more enjoyable, and more memorable
shopping experiences all in one place."
Sporting a new tagline, "a zillion things home," Wayfair.co.uk will
expedite searches for specific items while also giving customers broader
browsing ability to view other home-related categories, including furniture,
decor, cookware, lighting and more. Wayfair.co.uk offers all styles to
satisfy any budget, because when it comes to home products, everyone is
looking for something slightly different.
"Our mission is to become the favorite place to buy anything for your
home," said Wayfair's CEO Niraj Shah. "Based on our selection, strong
service and competitive pricing, we think this is achievable. We also keep
our selection fresh by adding thousands of new items each month."
The rebranding follows the company's first round of institutional
funding - June's $165 million investment from four U.S. firms - Battery
Ventures, Great Hill Partners, HarbourVest Partners and Spark Capital.
According to The MoneyTree Report, it was the largest round of funding in
the U.S. during Q2, 2011. This funding supports the Wayfair transition,
appropriate acquisitions, and other plans for corporate expansion globally.
To both accelerate and manage its growth, the company's London staff has
nearly tripled, from eight people earlier this year to 22 now, with
additional plans to hire in line with future revenue growth. To monitor job
openings in Wayfair's London office, consult:
http://www.Wayfair.com/careers.
Across the globe, Wayfair now has more than 900 staffers and estimates
it will surpass 1,000 employees and total global sales of more than $500
million (USD) by year's end.
About Wayfair:
Formerly CSN Stores, Wayfair LLC is the parent company for Wayfair.co.uk
and AllModern.co.uk; the new German site, Wayfair.de; U.S. sites
Wayfair.com, AllModern.com and JossAndMain.com, and Australia's
Buyster.com.au.
Wayfair's international offices are in London, Galway, Munich and
Sydney. The Galway Operations Centre handles all consumer and supplier
requests for the Wayfair sites in the U.K. and Germany.
Beyond its Boston, MA headquarters, Wayfair also has an operations and
distribution center in Ogden, UT, and another distribution center in Hebron,
KY.
Note to Editors:
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Wayfair
John Kennedy, Managing Director, Wayfair.co.uk, +20-7268-9899, Mobile, +771-218-5642, jkennedy@wayfair.com; or Chuck Casto, VP-Head of Communications, Wayfair, Mobile, +001-508-314-3284, ccasto@wayfair.com