Turkcell Teknoloji Receives Best Contactless Mobile Transaction (NFC) Award for Cep-T C?zdan

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November 1, 2011
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Turkcell Teknoloji Receives Best Contactless Mobile Transaction (NFC) Award for Cep-T Cüzdan

ISTANBUL, November 1, 2011/PRNewswire-FirstCall/ --

    Turkcell (NYSE: TKC, ISE: TCELL), the leading communications and
technology company's 100% subsidiary; R&D and innovation base Turkcell
Teknoloji has won the SIMagine award in the Best Contactless Mobile
Transaction (NFC) Awards category.

    Turkcell Cep-T Cuezdan, a mobile wallet application that enables the
secure installation of more than one credit card application on a single SIM
card, was a world first developed by Turkcell Teknoloji. The Cep-T Cuezdan
service, which relies on NFC (Near Field Communication), eliminates the need
for conventional plastic credit cards. Instead, the NFC supported terminals
in themselves become credit cards with the introduction of this application.
Through Cep-T Cuezdan, customers can load their MasterCard branded credit
cards to their mobile phones and make contact-free transactions for onetime
payment of up to TRY35 with no pin or signature. Having been approved by
MasterCard, Cep-T Cuezdan currently offers huge convenience to Yapi Kredi
and Garanti Bank users. Further Turkish banks and other service providers
are expected to become available to mobile wallet service subscribers,
thereby enabling them to experience real wallet concept with the convenience
of their mobile equivalent.

    Turkcell Teknoloji's General Manager, Semih Incedayi commented that,
"Through our competency, which is backed by Turkcell's pioneering vision in
technology and communications, Turkey is now considered one of the leading
countries in this arena. Over the past 2 years, we have accumulated solid
know-how and experience in the field of contactless technologies, having now
achieved another global first. The fact that Cep-T Cuezdan won the SIMagine
award in the Best Contactless Mobile Transaction (NFC) Awards category
confirms the level of technical competency Turkish engineers have now
reached, which is very meaningful."

    About SIMagine

    The SIMagine awards are organized by an association that consists of key
sector representatives, known as SIM Alliance. SIM Alliance has been
supporting the creation, usage and management of secure mobile services
worldwide for more than ten years. The alliance conducts studies to estimate
and detect security, identity and mobility related problems on the internet,
where convergence is gradually gaining importance.

    About Turkcell

    Turkcell is the leading communications and technology company in Turkey
with 34.1 million subscribers and a market share of approximately 54% as of
June 30, 2011 (Source: Operator's announcements and excluding the impact of
the change in prepaid churn periods in Q2 2011). Turkcell is a leading
regional player, with market leadership in five of the nine countries in
which it operates with its approximately 61.7 million subscribers as of June
30, 2011. The company covers approximately 85% of the Turkish population
through its 3G and 99.07% through its 2G technology supported network. It
has become one of the first among the global operators to have implemented
HSDPA+ and achieved a 42.2 Mbps speed using the HSPA multi carrier solution.
Turkcell reported a TRY2.3 billion (US$1.5 billion) net revenue with total
assets of TRY15.5 billion (US$9.5 billion) as of June 30, 2011. It has been
listed on the NYSE and the ISE since July 2000, and is the only NYSE-listed
company in Turkey. Read more at http://www.turkcell.com.tr

   
    For further information please contact Turkcell
    Nihat Narin, Investor and International Media Relations
    Tel: +90-212-313-1244
    Email:  nihat.narin@turkcell.com.tr
    investor.relations@turkcell.com.tr
    http://www.turkcell.com.tr

    You can now follow the most up-to-date Turkcell developments on twitter
by clicking on the link below.

    http://twitter.com/TurkcellNews

Source: Turkcell

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