inStream First to Offer Targeted Advertisements Through E-Receipts
Poster: SySAdmin
Posted on October 31, 2011 at 7:21:05 AM
inStream First to Offer Targeted Advertisements Through E-Receipts
Digital Option Supports Growing Green Trend; Lowers Costs for Retailers
WELLESLEY, Mass., Oct. 31, 2011 /PRNewswire/ -- inStream, a leading provider of intelligent marketing solutions, today announced it has launched an e-receipt tool, allowing retailers and advertisers to deliver targeted ads to shoppers via emailed transactional receipts.
As smartphones grow more prolific, e-receipts are becoming increasingly appealing to consumers given their convenience. Shoppers can easily access records of their transactions long after their purchases are complete, while contributing to the growing effort to be green.
With inStream's e-reciept tool, advertisers can easily reach shoppers with targeted ads based on recent purchases in a given location, immediately sending third-party offers that are redeemable at a nearby retailer. By launching location-specific third-party offers on e-receipts, a new wave of impulse buying is introduced.
E-receipts also offer in-store sales clerks increased mobility and a more interactive experience with customers by eliminating lines, as an entire transaction can be done from a handheld device. Additionally, as a growing number of shoppers choose e-receipts, retailers will have an expanding database of customers to leverage for their marketing efforts.
For advertisers, retailers and shoppers, e-receipts offer a highly specific, green approach to targeted marketing that drives sales, increases efficiency and lowers costs.
About inStream
inStream helps brands and retailers drive sales and build loyalty by offering an intelligent marketing solution that delivers targeted campaigns to consumers across multiple channels, including print, mobile, digital and social. By offering a single source multi-channel marketing program that meets today's consumer demand for an easy and integrated shopping experience, inStream helps brands and retailers increase brand loyalty and drive sales. For more information, please visit: http://www.instreamglobal.com
SOURCE inStream
inStream
CONTACT: Emily Porter of Formula, +1-619-234-0345, porter@formulapr.com
Digital Option Supports Growing Green Trend; Lowers Costs for Retailers
WELLESLEY, Mass., Oct. 31, 2011 /PRNewswire/ -- inStream, a leading provider of intelligent marketing solutions, today announced it has launched an e-receipt tool, allowing retailers and advertisers to deliver targeted ads to shoppers via emailed transactional receipts.
As smartphones grow more prolific, e-receipts are becoming increasingly appealing to consumers given their convenience. Shoppers can easily access records of their transactions long after their purchases are complete, while contributing to the growing effort to be green.
With inStream's e-reciept tool, advertisers can easily reach shoppers with targeted ads based on recent purchases in a given location, immediately sending third-party offers that are redeemable at a nearby retailer. By launching location-specific third-party offers on e-receipts, a new wave of impulse buying is introduced.
E-receipts also offer in-store sales clerks increased mobility and a more interactive experience with customers by eliminating lines, as an entire transaction can be done from a handheld device. Additionally, as a growing number of shoppers choose e-receipts, retailers will have an expanding database of customers to leverage for their marketing efforts.
For advertisers, retailers and shoppers, e-receipts offer a highly specific, green approach to targeted marketing that drives sales, increases efficiency and lowers costs.
About inStream
inStream helps brands and retailers drive sales and build loyalty by offering an intelligent marketing solution that delivers targeted campaigns to consumers across multiple channels, including print, mobile, digital and social. By offering a single source multi-channel marketing program that meets today's consumer demand for an easy and integrated shopping experience, inStream helps brands and retailers increase brand loyalty and drive sales. For more information, please visit: http://www.instreamglobal.com
SOURCE inStream
inStream
CONTACT: Emily Porter of Formula, +1-619-234-0345, porter@formulapr.com