Alchemy Social and Adform Offer Integrated Approach to Empowering Online Display with Facebook Ads
Poster: SySAdmin
Posted on October 31, 2011 at 3:07:01 AM
Alchemy Social and Adform Offer Integrated Approach to Empowering Online Display with Facebook Ads
LONDON, October 31, 2011/PRNewswire/ --
With 346 billion banner displays per quarter (Q1 2011) and a display
market share of more than 30 %, there is no longer question whether
advertisers should use Facebook, but rather how they can do it to their best
advantage.
Clients of the digital marketing company Adform are now able to obtain
optimum results from their Facebook campaigns by working exclusively with
Alchemy Social; a well-known application owned by Experian, the global
information services company.
The integration of Alchemy Social with Adform's online platform means it
is now possible to create and update the contents of banner ads and retrieve
financial campaign data about Facebook campaigns. With this new offering,
Adform becomes the world's most complete cloud-based platform for managing,
buying, measuring and optimising online campaigns within all display
advertising including rich media.
"We are really happy with our partnership with Alchemy Social, which
offers our customers a efficient way to compare all online display
advertising," declares Martin Stockfleth Larsen, director of marketing and
new business at Adform. "The API integration is effective and serves up
complete reports. Thus there is a time-saving element involved in exploiting
the possibility, and the setup is more user-friendly than in Facebook's own
interface."
"The Alchemy Social team is delighted to be working in partnership with
Adform across major European markets. The rapid growth of Facebook
advertising is fundamental to the display market as a whole and, as such,
customers will benefit hugely from Adform's integration of Alchemy within
its existing offering. Alchemy's partnership with Adform allows customers to
manage Facebook campaigns as the separate entity that they are, whilst
providing the ability to view them alongside other online activity,"explains
Will Ashton, managing director of Alchemy Social.
By using Alchemy Social, an approximate 80 per cent higher click through
rate (CTR) has been documented and a 50 per cent lower charge per click
(CPC) than the average Facebook ad. Alchemy Social was the first application
to optimise Facebook Ads' though ads API and is now an optional product for
Adform's online platform of the same name.
About Adform
Adform close the loop by integrating media planning, buying, optimising,
and reporting for all online display advertising in one place, thus saving
an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media,
video, mobile, dynamic ads, personalised targeting, and real-time bidding
though integrations with major inventory players, making display advertising
simple, relevant and rewarding for media agencies and online advertisers.
Adform was established in Denmark in 2002 and now has offices in nine
countries including UK, Germany and Italy.
Visit http://www.adform.com or
http://www.twitter.com/adforminsider for more information.
Adform logo:
http://www.adform.com/site/help-and-resources/logotypes
About Techlightenment
Techlightenment, an Experian Company, was founded in 2007 by Arjuna
Gihan Fernando and Ankur Shah. Techlightenment develops technology to power
social media advertising campaigns for multinational businesses and global
advertising agencies. The company uses a data-driven approach to create,
implement and track highly targeted online campaigns that effectively
identify and reach key audiences. Customers include GlaxoSmithKline,
Universal Pictures, Dr. Martens. Techlightenment is a Facebook Preferred
Developer Consultant and Advertising API Beta participant, and the only
MySpace European Development partner.
For more information, visit http://www.techlightenment.com
Martin Stockfleth Larsen
Director of Marketing and New business
Martin.larsen@adform.com
Tel. +45-31-661-663
Twitter: @martinmov
Twitter: @adforminsider
Source: Adform & Alchemy
.
LONDON, October 31, 2011/PRNewswire/ --
With 346 billion banner displays per quarter (Q1 2011) and a display
market share of more than 30 %, there is no longer question whether
advertisers should use Facebook, but rather how they can do it to their best
advantage.
Clients of the digital marketing company Adform are now able to obtain
optimum results from their Facebook campaigns by working exclusively with
Alchemy Social; a well-known application owned by Experian, the global
information services company.
The integration of Alchemy Social with Adform's online platform means it
is now possible to create and update the contents of banner ads and retrieve
financial campaign data about Facebook campaigns. With this new offering,
Adform becomes the world's most complete cloud-based platform for managing,
buying, measuring and optimising online campaigns within all display
advertising including rich media.
"We are really happy with our partnership with Alchemy Social, which
offers our customers a efficient way to compare all online display
advertising," declares Martin Stockfleth Larsen, director of marketing and
new business at Adform. "The API integration is effective and serves up
complete reports. Thus there is a time-saving element involved in exploiting
the possibility, and the setup is more user-friendly than in Facebook's own
interface."
"The Alchemy Social team is delighted to be working in partnership with
Adform across major European markets. The rapid growth of Facebook
advertising is fundamental to the display market as a whole and, as such,
customers will benefit hugely from Adform's integration of Alchemy within
its existing offering. Alchemy's partnership with Adform allows customers to
manage Facebook campaigns as the separate entity that they are, whilst
providing the ability to view them alongside other online activity,"explains
Will Ashton, managing director of Alchemy Social.
By using Alchemy Social, an approximate 80 per cent higher click through
rate (CTR) has been documented and a 50 per cent lower charge per click
(CPC) than the average Facebook ad. Alchemy Social was the first application
to optimise Facebook Ads' though ads API and is now an optional product for
Adform's online platform of the same name.
About Adform
Adform close the loop by integrating media planning, buying, optimising,
and reporting for all online display advertising in one place, thus saving
an enormous amount of time, money and resources.
Adform's unique platform incorporates display ad serving, rich media,
video, mobile, dynamic ads, personalised targeting, and real-time bidding
though integrations with major inventory players, making display advertising
simple, relevant and rewarding for media agencies and online advertisers.
Adform was established in Denmark in 2002 and now has offices in nine
countries including UK, Germany and Italy.
Visit http://www.adform.com or
http://www.twitter.com/adforminsider for more information.
Adform logo:
http://www.adform.com/site/help-and-resources/logotypes
About Techlightenment
Techlightenment, an Experian Company, was founded in 2007 by Arjuna
Gihan Fernando and Ankur Shah. Techlightenment develops technology to power
social media advertising campaigns for multinational businesses and global
advertising agencies. The company uses a data-driven approach to create,
implement and track highly targeted online campaigns that effectively
identify and reach key audiences. Customers include GlaxoSmithKline,
Universal Pictures, Dr. Martens. Techlightenment is a Facebook Preferred
Developer Consultant and Advertising API Beta participant, and the only
MySpace European Development partner.
For more information, visit http://www.techlightenment.com
Martin Stockfleth Larsen
Director of Marketing and New business
Martin.larsen@adform.com
Tel. +45-31-661-663
Twitter: @martinmov
Twitter: @adforminsider
Source: Adform & Alchemy
.