Capablue and PayPal Team up to Bring Payments to Connected Devices

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October 26, 2011
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Capablue and PayPal Team up to Bring Payments to Connected Devices

LONDON, October 26, 2011/PRNewswire/ --

         Users can pay with PayPal within a connected TV for the first

                               time in the UK

    Capablue today announced that it has partnered with PayPal for its
Connected platform, enabling brands to offer connected device applications
and services via a subscription or on a pay per view rental basis.

    Connected is the platform for the development and deployment of
applications to multiple connected devices. Connected delivers a simple
managed solution for content owners to provide a fast, immediate service
with the best in class, user-centric content discovery and delivery
solutions.

    This latest announcement is a major development for the growing number
of brands using Connected. PayPal's innovative payment transaction
functionality has been seamlessly integrated with the Connected platform,
enabling them to offer a range of VoD services through a variety of flexible
payment methods. Users will be able to access premium rate content from a
multitude of devices, paying with PayPal within a connected TV for the first
time in the UK.

    A PIN protection system will ensure that the process is fully secure
with only the primary account holder having access to the payment service.

    The Connected platform supports rapid and cost-effective implementation
of bespoke applications. Connected has a high quality discovery interface
which is easy to use and navigate. Viewers can personalise the service based
on their preferences to get quick access to the content they want.

    Tom Cape, managing director of Capablue, said:

    "We are pleased to offer more choice to the wide range of brands using
our platform by introducing PayPal to the Connected VoD service. This is the
first time that transactions on Connected devices have been enabled which
will mean that users can provide a much wider range of products and
services."

    Cameron McLean, general manager for merchant services at PayPal UK,
said:

    "PayPal on the Connected platform will allow viewers a next generation
experience on their connected device. This partnership with Capablue gives
the users of multiple connected devices a faster, safer and more
cost-effective way to send and receive the smaller payments typically
associated with online content."

    About Capablue

    Capablue is the UK's leading Video-on-Demand (VoD) and Connected TV
solutions provider. Specialising in content and commerce solutions on
internet connected devices, in particular the new breed of Connected TV
devices.

    Built from years of experience in delivering some of the UKs most
significant VoD and Connected TV projects, Capablue's 'Connected' platform
is a unique cloud-based solution for publishing, promoting and monetising
content and products on Connected TV.

    http://www.capablue.com

    About PayPal

    PayPal is the faster, safer way to pay and get paid online. The service
allows members to send money without sharing financial information, with the
flexibility to pay using their account balances, bank accounts or credit
cards. With more than 103 million active accounts in 190 markets and 25
currencies around the world, PayPal enables global ecommerce.

    PayPal Europe S.ar.l. et Cie S.C.A. is a Luxembourg-based limited
liability partnership, which is regulated by the Commission de Surveillance
du Secteur Financier ('CSSF') in Luxembourg. PayPal Inc is the ultimate
parent of PayPal Europe S.ar.l. et Cie S.C.A. and is 100% owned by eBay Inc.
PayPal Inc was set up in the US in December 1998 and acquired by eBay Inc in
2002.

    More information about the company can be found at
http://www.paypal.co.uk or http://www.paypal.co.uk/press

   
    For PayPal-specific enquiries, please contact the PayPal press office on
    +44(0)207-566-9777.

    Press Enquiries - Capablue
    +44(0)207-620-0909
    info@capablue.com

Source: Capablue

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