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Emailvision Launches the First SaaS Campaign Management Solution with Fully-Integrated Customer Intelligence
NEW YORK, October 25, 2011/PRNewswire-FirstCall/ --
Brand new product gives marketers unprecedented opportunity to
deliver more relevant and successful online relationship marketing campaigns
Emailvision, the leading international software as a service (SaaS)
company specializing in email, mobile and social marketing, announced today
the launch of a new product that represents the first ever SaaS campaign
management solution with fully-integrated customer intelligence. Campaign
Commander Enterprise Edition features several industry-firsts by providing
SaaS Customer Intelligence that's integrated with Email, Mobile and Social
campaign management. This new product capitalizes on Emailvision's June 2011
acquisition of smartFOCUS, a recognized leader in advanced database
marketing technology.
According to MarketingSherpa's 2011 Email Marketing Benchmark Report
[http://www.sherpastore.com/2011EmailMarketingBMR1.html ], the most
significant challenge to email marketing effectiveness is targeting
customers with highly relevant content. Campaign Commander Enterprise
Edition addresses this challenge with a product designed specifically for
the needs of online marketers. In order to target customers with relevant
content, online marketing teams need to build fully segmented campaigns
based on customer behavior. The Enterprise Edition of Campaign Commander
provides an integrated solution that enables marketers to take control of
their client data, rapidly discover 'smart segments' in customer
intelligence and immediately make those segments available for new
campaigns.
Nick Heys, CEO of Emailvision, said, "The days of 'one size fits all'
marketing are quickly coming to a close. The future of online marketing will
be smarter marketing that delivers higher response rates and more profitable
marketing campaigns."
In Forrester Research Inc.'s August 2011 report: "US Interactive
Marketing Forecast 2011 To 2016", Vice President and Principal Analyst Shar
VanBoskirk writes, "We've long said that spending more to send the right
message will enrich lifetime value. Well, at last email marketers are
investing in analytics as part of a larger focus on customer relationship
management (CRM) and customer intelligence."
Xavier Chauvin, the CEO of Beauté Privee said, "As a private sales
company specializing in cosmetics and well-being, our goal is to
continuously target recipients with the most relevant content and offers. In
the very first product demonstration we could rapidly see opportunities for
new customer segments and campaigns. We look forward to working with the new
Campaign Commander Enterprise Edition to send more targeted marketing
programs to our customers."
Campaign Commander Enterprise Edition features four integrated
components that work together to rapidly explore and visualize client data,
execute multi-channel online campaigns and monitor key performance
indicators through a customizable marketing dashboard.
Amanda McCreary, eCommerce Manager at Magic Beans, a retail company
dedicated to select children's products, said, "The Customer Intelligence in
Campaign Commander Enterprise Edition gives us the tools to understand where
we are today and how customers are purchasing and interacting with us. The
simple drag and drop interface allows non-database marketing people like
myself the ability to dig deep into customer segments and understand the
data behind the customer."
About Emailvision
Emailvision is the international leader in software as a service (SaaS)
for email, mobile and social media marketing. The Emailvision mission is to
provide excellence in software and services for online relationship
marketing. With offices and client service teams in 19 countries,
Emailvision delivers 350,000 campaigns per month on behalf of 4,000 clients
worldwide. This unprecedented quality of service is driven by 12 years of
research and development and by Emailvision's 600 passionate employees. The
company is privately owned by Francisco Partners.
Product Notes:
Campaign Commander Enterprise Edition features four integrated
components
- Customer Intelligence
Customer Intelligence enables marketers to rapidly explore and visualize
their client data. Millions of records can be analyzed in seconds with
drag and drop features that make data analysis easy-to-use and highly
accessible for online marketing teams.
- Email and Mobile Marketing
The intuitive features in Email and Mobile Marketing move marketers from
the basics of campaign execution to more advanced tactics in online
relationship marketing. Now fully integrated with Customer Intelligence,
campaigns can be executed with targeted 'smart segments' that generate
higher response rates with every campaign.
- Social Media Marketing
Social Media Marketing allows marketers to execute synchronized
marketing campaigns across all of the major social media channels.
Marketers can accelerate their social activities, manage highly dynamic
communities and measure the business impact from social campaigns.
- Campaign Commander Dashboard
Designed specifically for users of Campaign Commander, this innovative
marketing dashboard provides a single view of key performance indicators
coming from customer data plus email, mobile and social campaigns. Fully
customized widgets display real-time views on all activities.
Contact
Sherry Smith
MWW Group for Emailvision
Phone: +1-646-797-3139
Email: ssmith@mww.com
Source: Emailvision
.
Emailvision Launches the First SaaS Campaign Management Solution with Fully-Integrated Customer Intelligence
NEW YORK, October 25, 2011/PRNewswire-FirstCall/ --
Brand new product gives marketers unprecedented opportunity to
deliver more relevant and successful online relationship marketing campaigns
Emailvision, the leading international software as a service (SaaS)
company specializing in email, mobile and social marketing, announced today
the launch of a new product that represents the first ever SaaS campaign
management solution with fully-integrated customer intelligence. Campaign
Commander Enterprise Edition features several industry-firsts by providing
SaaS Customer Intelligence that's integrated with Email, Mobile and Social
campaign management. This new product capitalizes on Emailvision's June 2011
acquisition of smartFOCUS, a recognized leader in advanced database
marketing technology.
According to MarketingSherpa's 2011 Email Marketing Benchmark Report
[http://www.sherpastore.com/2011EmailMarketingBMR1.html ], the most
significant challenge to email marketing effectiveness is targeting
customers with highly relevant content. Campaign Commander Enterprise
Edition addresses this challenge with a product designed specifically for
the needs of online marketers. In order to target customers with relevant
content, online marketing teams need to build fully segmented campaigns
based on customer behavior. The Enterprise Edition of Campaign Commander
provides an integrated solution that enables marketers to take control of
their client data, rapidly discover 'smart segments' in customer
intelligence and immediately make those segments available for new
campaigns.
Nick Heys, CEO of Emailvision, said, "The days of 'one size fits all'
marketing are quickly coming to a close. The future of online marketing will
be smarter marketing that delivers higher response rates and more profitable
marketing campaigns."
In Forrester Research Inc.'s August 2011 report: "US Interactive
Marketing Forecast 2011 To 2016", Vice President and Principal Analyst Shar
VanBoskirk writes, "We've long said that spending more to send the right
message will enrich lifetime value. Well, at last email marketers are
investing in analytics as part of a larger focus on customer relationship
management (CRM) and customer intelligence."
Xavier Chauvin, the CEO of Beauté Privee said, "As a private sales
company specializing in cosmetics and well-being, our goal is to
continuously target recipients with the most relevant content and offers. In
the very first product demonstration we could rapidly see opportunities for
new customer segments and campaigns. We look forward to working with the new
Campaign Commander Enterprise Edition to send more targeted marketing
programs to our customers."
Campaign Commander Enterprise Edition features four integrated
components that work together to rapidly explore and visualize client data,
execute multi-channel online campaigns and monitor key performance
indicators through a customizable marketing dashboard.
Amanda McCreary, eCommerce Manager at Magic Beans, a retail company
dedicated to select children's products, said, "The Customer Intelligence in
Campaign Commander Enterprise Edition gives us the tools to understand where
we are today and how customers are purchasing and interacting with us. The
simple drag and drop interface allows non-database marketing people like
myself the ability to dig deep into customer segments and understand the
data behind the customer."
About Emailvision
Emailvision is the international leader in software as a service (SaaS)
for email, mobile and social media marketing. The Emailvision mission is to
provide excellence in software and services for online relationship
marketing. With offices and client service teams in 19 countries,
Emailvision delivers 350,000 campaigns per month on behalf of 4,000 clients
worldwide. This unprecedented quality of service is driven by 12 years of
research and development and by Emailvision's 600 passionate employees. The
company is privately owned by Francisco Partners.
Product Notes:
Campaign Commander Enterprise Edition features four integrated
components
- Customer Intelligence
Customer Intelligence enables marketers to rapidly explore and visualize
their client data. Millions of records can be analyzed in seconds with
drag and drop features that make data analysis easy-to-use and highly
accessible for online marketing teams.
- Email and Mobile Marketing
The intuitive features in Email and Mobile Marketing move marketers from
the basics of campaign execution to more advanced tactics in online
relationship marketing. Now fully integrated with Customer Intelligence,
campaigns can be executed with targeted 'smart segments' that generate
higher response rates with every campaign.
- Social Media Marketing
Social Media Marketing allows marketers to execute synchronized
marketing campaigns across all of the major social media channels.
Marketers can accelerate their social activities, manage highly dynamic
communities and measure the business impact from social campaigns.
- Campaign Commander Dashboard
Designed specifically for users of Campaign Commander, this innovative
marketing dashboard provides a single view of key performance indicators
coming from customer data plus email, mobile and social campaigns. Fully
customized widgets display real-time views on all activities.
Contact
Sherry Smith
MWW Group for Emailvision
Phone: +1-646-797-3139
Email: ssmith@mww.com
Source: Emailvision
.