AppTech Corp to Launch NBA Star Leandro Barbosa's Brazilian Blur Live! TV Apps

Author
SySAdmin
Posted
October 24, 2011
Views
753

Page All:

Page 1
AppTech Corp to Launch NBA Star Leandro Barbosa's Brazilian Blur Live! TV Apps

BOCA RATON, Fla., Oct. 24, 2011 /PRNewswire/ -- AppTech Corp (Pink Sheets: APCX) has reached an agreement to launch its Livecam Platform, a live video, webcasting solution for mobile phones in partnership with Leandro Barbosa, a Brazilianbasketball player, who plays at the guard position with Flamengo Basketball in Brazil. He is also under contract with the NBA'sToronto Raptors and is expected to return to that team once the 2011 NBA lockout ends. In Brazil he is nicknamed "Leandrinho" (Little Leandro), and in the USA and Canada he is nicknamed "The Brazilian Blur", referring to the fact that he is one of the fastest players in the NBA.

(Photo:  http://photos.prnewswire.com/prnh/20111024/DA91664)

AppTech Corp's Livecam Platform powers the apps which celebrities can use to stream live video from their smartphones to millions of fans worldwide who follow them on social networks, web and mobile. The company's focus is to increase the availability of such rich content to include internationally renowned soccer and UFC stars, actors, models, and musicians, also known as "lifecasting". It is a means to bring "reality tv" as it happens in their lives to their fan base.  In most cases the financial worth of celebrities increases as they get more exposure to their fan base.  AppTech Corp's technology will open a whole new world of exposure to celebrities. Comments Elias Rocha, AppTech's newly designated CEO:  "It is a win-win relationship for celebrities and AppTech.  The celebrity increases their market value and AppTech earns high margin revenue."

The AppTech Livecam Platform is a native code Android video and interactivity platform for originating live video streams with simultaneous audio and text communications in real time.  Video is encoded in H.264 and broadcast live, in real time, to our cloud-based servers which distribute the content to large audiences. Elias Rocha adds:  "Our new app platform features hardware acceleration techniques developed to optimize the processing power, memory and battery consumption on Android smartphones, making it unique because devices become faster and more efficient than the competitive 'record and share video from mobile' apps currently available.  We are prepared to handle large traffic volumes, motivated by the tremendous international notoriety of our content originators. Moreover, AppTech now has the firm potential to generate significant cash flows because our platform provides full advertising support and in-app purchases."

The Brazilian Blur Live! TV service will be available on the web via Twitter, iPhones, iPads and Android phones and tablet computers. The contract with AppTech Corp to provide service is a two year exclusive agreement. 

Leandro Barbosa says, "I can't wait to start broadcasting live from wherever I am and show fans worldwide my day to day activities from Brazil or anywhere else. I love being in touch with my fans and it doesn't get much better than live video on your cell phone. What a great concept."

Forward-Looking Statements:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

Follow the new AppTech Corp on Twitter (@AppTechCorp)

Contact:
AppTech Corp
321-208-4250
ir@apptechcorp.com

SOURCE  AppTech Corp

Photo:http://photos.prnewswire.com/prnh/20111024/DA91664
http://photoarchive.ap.org/
AppTech Corp

Web Site: http://www.apptechglobal.com

Title

Medium Image View Large