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Exent Continues to Bring Best of Android Gaming to GameTanium(TM), Partners with Top Developers Glu, RealNetworks and PopCap

Poster: SySAdmin
Posted on October 19, 2011 at 8:21:01 AM
Exent Continues to Bring Best of Android Gaming to GameTanium(TM), Partners with Top Developers Glu, RealNetworks and PopCap

NEW YORK, Oct. 19, 2011 /PRNewswire/ -- As part of its ongoing commitment to expanding its GameTanium catalog and bring the best of Android gaming to users, Exent today announced the addition of RealNetworks, PopCap Games and Glu Mobile Inc., among others, to its roster of publisher partners.  As GameTanium Mobile continues to roll out on major service providers in the U.S., RealNetworks, PopCap and Glu's most popular titles - including PopCap's Plants vs. Zombies(TM), Peggle® and Chuzzle(TM) - will be featured on the first and only all-you-can-eat subscription service that provides unlimited game play of the hottest premium games on Android. 

The popularity of mobile gaming continues to drive Android growth and publishers are turning out hit Android and social mobile games at record rates to meet the demands of the anytime, anywhere gamer.  Andrew Stein, Director of Mobile Business Development at PopCap Games shares, "People play games all the time: at home, on the go, and in between. Our goal is to ensure PopCap games are available on the devices our customers want, and Exent's distribution network helps us further our progress."

Alongside RealNetworks, PopCap and Glu, Exent has also partnered with top mobile game publishers Fire Maple Games, HandyGames, Hexage and Connect2Media.  Leveraging the GameTanium audience of global gamers and Exent's unique expertise in merchandising and monetizing games, each publishers' downloads and usage will continue to see significant growth, further boosting their title's brand and exposure.  Fire Maple Owner, Joe Kauffman, shares his enthusiasm for the partnership and new revenue potential.  "As an independent publisher, Exent's mobile subscription service represents a promising incremental revenue opportunity as we look to reach new end users and build brand loyalty for our mobile game titles."

GameTanium's all-you-can-eat subscription service is the only model of its kind that provides a healthy ecosystem for monetization of Android games, supplying publishers with new and consistent revenue streams.  Exent's expertise in merchandising and monetizing content fills a void in the current Android marketplace and helps Android games reach their full revenue potential.

"As important as creating cutting edge original games is to Glu, we are also focused on finding new, effective ways to monetize our content.  Exent's GameTanium Games on Demand platform is a perfect complement to our current carrier and direct-to-consumer models," said Adam Flanders, Senior Vice President of Sales and Marketing, Glu Mobile, Inc.  "We are pleased to have our premium games reach new gamers on Exent's network."

Featuring more than 80 premium Android games, GameTanium Mobile brings together the coolest, most entertaining games in one place, for a low monthly fee.  Exent has drawn upon its vast gaming experience to curate and catalog the best mobile games so that gamers never have to waste time downloading or deleting, broken or boring games.  The service features GameTanium's smarter programming to help users quickly find the games they want to play through featured content, recommendations, ratings, and an enormous collection of video trailers.

About Exent
Exent is the leading global market solutions provider for monetization of PC and mobile games.  Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronic manufacturers, media companies, ad agencies, brand owners, retailers and others. 

Media Contact:
Lynda Curtis
781-559-0423
Exent@rfbinder.com

SOURCE  Exent

Exent

Web Site: http://www.exent.com
 
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