RS Components Wins 'Best eCommerce Marketing Initiative' at the eCommerce Awards for Excellence

RS Components Wins 'Best eCommerce Marketing Initiative' at the eCommerce Awards for Excellence

OXFORD, England, October 13, 2011/PRNewswire/ --

    RS Components (RS), the trading brand of Electrocomponents plc
(LSE:ECM), the world's leading high service distributor of electronics and
maintenance products, has won 'Best eCommerce Marketing Initiative' at the
eCommerce Awards for Excellence 2011. The award was presented for the
company's successful Search Engine Marketing (SEM) strategy. RS was also
highly commended in the 'International e-Retail Award' and 'Best Customer
Service Award' categories. The competition for the awards included ASOS,
Coast, Hostelbookers.com, Shop Direct Group and Wiggle.

    Keith Reville, General Manager eCommerce at Electrocomponents, said:
"This is a real achievement for our business, not only to be recognised by
one of the world's leading industry bodies for eCommerce, but also to see
our brand out there competing and winning eCommerce awards against very well
known B2C brands. This acknowledges the significant achievements we have
made with our website and online services in order to meet our customers'
needs."

    As part of its customer-focused eCommerce strategy, RS has implemented a
successful SEM initiative that has catalysed a dramatic cultural shift in
the company. RS is working to become more ubiquitous in key outlets like
Google and SEM has become a vital channel for RS customers. The SEM strategy
has realised a significant rise in search marketing revenue and search
traffic, as well as increased investment and continuously improving
performance.

    RS boasts 60 websites across the world, with the majority in respective
local languages. A recent transformation of its eCommerce website has
significantly enhanced the online experience for its customers. The
company's eCommerce strategy has driven significant business growth;
eCommerce revenue grew by around 27% in the first half of the Group's
financial year and now represents around 54% of Group sales. RS is
continuously improving its eCommerce offering through further customer
engagement via the website, its call centre, and online tools.

    The eCommerce Awards for Excellence recognise and celebrate companies in
the UK that are driving the eCommerce industry forward. The awards cover all
parts of the eCommerce process from mobile commerce and payment solutions to
customer service, marketing and start-up companies.

    About RS Components

    RS Components and Allied Electronics are the trading brands of
Electrocomponents plc, the world's leading high service distributor of
electronics and maintenance products. Through operations in 32 countries and
17 warehouses, the Group serves 1.6 million customers worldwide and
distributes 550,000 products ranging from semiconductors and optoelectronics
to power tools and protective clothing. The product and service portfolio
supports the entire product lifecycle from R&D through pre-production to
maintenance and repair. The Group ships more than 46,000 parcels on the same
day the orders are received.

    Electrocomponents is listed on the London Stock Exchange and in the last
financial year to 31 March 2011 had revenues of GBP1.18bn.

    For more information, please visit the website at
http://www.rs-components.com.

   
    More information is available via these links:

    RS Components on Linkedin
    http://www.linkedin.com/company/rs-components

    Electrocomponents plc
    http://www.electrocomponents.com

    RS Components
    http://www.rs-components.com

Source: RS Components

Editorial contact: Lynn Webster-Scott, Group PR Manager
Electrocomponents plc, Phone: +44(0)1865-207515, Email: lynn.webster-scott@electrocomponents.com