JOBY Unveils Three Innovative New Camera Tripods for the Holiday Season

JOBY Unveils Three Innovative New Camera Tripods for the Holiday Season

LONDON, September 28, 2011/PRNewswire/ --

         New additions to the popular GorillaPod family support compact

                  system cameras and photography on-the-go

    JOBY is pleased to announce the launch of three new portable tripods to
extend the innovation of the massively popular GorillaPod product line: the
GorillaPod Hybrid, the GorillaPod Micro 250, and the GorillaPod Micro 800.
The three new products are designed to meet the needs of today's digital
camera consumer - whether an enthusiast shoots on-the-go with a handy point
+ shoot camera, or prosumer sporting the latest compact system camera.

    "The JOBY brand has its heritage in photography - that creative passion
is in our blood," explains CEO Forrest Baringer-Jones. "Since the GorillaPod
Original launched over 5 years ago, we've made it our mission to inspire
consumers with innovative camera accessories. We're thrilled to strengthen
our core family of GorillaPod flexible tripods, with the new GorillaPod
Hybrid designed specifically for the very popular compact system cameras,
and the new GorillaPod Micro series, a pair of revolutionary portable,
always-on micro tripods. These products are perfect gifts for the holiday
season!"

    Designed for the rapidly growing segment of compact system cameras
(CSC), the GorillaPod Hybrid supports cameras weighing up to 1kg (2.2 lbs.)
and is the perfect versatile tripod for the demanding, active photographer.
The flexible, wrappable legs provide rock-solid stabilization on any surface
and the integrated aluminium ball head (plus or minus90degree(s) tilt,
360degree(s) pan) enable precise positioning to capture professional-quality
images without the size and weight of a traditional full-size tripod system.
Whether you're staging a last-second street portrait, shooting time-lapse
photos, or recording stable, shake-free video, GorillaPod Hybrid helps
unleash the power of your hybrid camera.

    The GorillaPod Micro series represents a revolution in camera
positioning and stabilization on-the-go, with sleek, always-on tripods that
feature a machined aluminum positioning ball with up to 36degree(s) of
movement in any direction. The GorillaPod Micro 250 supports point + shoot
cameras weighing up to 250g (8.8 oz.), while the GorillaPod Micro 800
supports hybrid cameras weighing up to 800g (1.75 lbs.).

    Your camera's new best friend, the GorillaPod Micro series are the first
always-on tripods that offer the stability, range of movement and
versatility of full-size supports. Elegantly concealed beneath the base of
the camera, the sleek form is convenient to carry and easily fits in any
camera case or pocket. The aluminum and zinc alloy construction is
engineered for dependable stability, quick deployment and precise ball
positioning. Plus, the colourful rubber grips provide rock-solid footing on
any surface. Now you can capture crisp low-light landscapes, join group
portraits and record time-lapse party scenes, wherever your adventures take
you. Forever at your camera's side, GorillaPod Micro is the indispensable
companion for any photo or video enthusiast.

    The GorillaPod Hybrid is priced at GBP29.95 and will be available in
grey and red. The GorillaPod Micro 250 is priced at GBP16.95 and will be
available in three colours: grey, red, and blue. The GorillaPod Micro 800
retails for GBP24.95 and will be launching in grey. All three new GorillaPod
products are available for purchase today at popular photography, consumer
electronics, outdoor retailers and internet stores, including Amazon,
Costco, Jessops, JOBY.com and more.

    ABOUT JOBY

    JOBY creates iconic, award-winning photo, mobile and lighting products
that inspire the creative and active lifestyle. We believe great design
starts with a user-centric approach, is functional yet playful, and enhances
people's lives. Founded in 2005 with the introduction of the
industry-defining and best-selling GorillaPod, JOBY is a global company
headquartered in San Francisco, CA with offices in Geneva, Switzerland;
Tokyo, Japan and Shenzhen, China. For more information please visit JOBY.com
[http://www.joby.com ].

    Contact: Phone: 08448-751-517 / Email: joby@slampr.com

Source: JOBY

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