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The ASOS Shopping Application
LONDON, September 25, 2011/PRNewswire/ --
A Free Shopping App for the iPhone, iPad and iPod Touch
ASOS, the online fashion and beauty retailer, announces the recent
launch of its shopping application, giving an elevated user experience when
browsing and purchasing from the site, using an iPhone, iPad or iPod Touch.
James Hart, ASOS e-Commerce director, says:
"Following year-on-year growth of over 800% in mobile revenue, I'm
delighted to release our iPad and iPhone shopping apps. We decided to take a
considered approach to releasing these first apps, so that their foundations
were rock-solid, thereby allowing us to now develop and improve the
experiences."
For completely synchronised account management, shoppers can also
seamlessly integrate between the website, mobile site and app. Key shopping
features, such as "Save for Later" - where products of interest are saved
from the category results page to review in the customer's preferred
timeframe - and "Shopping Bag" will be accessible upon sign-in.
Additional features exclusive to the app include the ability to search
and locate local drop-off points (by map) for returns, and saved searches to
access favourite types of products faster.
Hart commented further:
"We also wanted to make sure the app synced with the main site, so we
built APIs to do that. As a result, we've delivered real-time stock
availability and your Bag and Saved Items syncing with your main ASOS
account. Finally, we've built some app-specific features in such as offline
browsing of 'New In' items, for those underground moments, and a new My
Searches area; both designed for speed and convenience on the go. Watch this
space for much more over the coming months."
The launch comes one month after the ASOS Magazine app, and a year since
the dedicated mobile site, in a series of innovative new technological
platforms from the global online store, which added Australia and Italy to
its site portfolio within the last week.
About ASOS
Established in June 2000 and admitted to AIM in October 2001, ASOS.com
[http://www.asos.com/au ] is the UK's largest independent online fashion and
beauty retailer, offering over 40,000 branded and own label product lines
across womenswear - including dresses
[http://www.asos.com/au/Women/Dresses/Cat/pgecategory.aspx?cid‡99 ], shoes
[http://www.asos.com/au/Women/Shoes/Cat/pgecategory.aspx?cidA72 ],
jewellery
[http://www.asos.com/au/Women/Jewellery/Cat/pgecategory.aspx?cidA75 ] and
beauty [http://www.asos.com/au/Women/Beauty/Cat/pgehtml.aspx?cid14 ] -
and menswear, including jeans
[http://www.asos.com/au/Men/Jeans/Cat/pgecategory.aspx?cidB08 ], mens shoes
[http://www.asos.com/au/Men/Shoes-Trainers/Cat/pgecategory.aspx?cidB09 ]
and shirts
[http://www.asos.com/au/Men/Shirts/Cat/pgecategory.aspx?cid602 ]. 1,500 -
2,000 new product lines are being introduced weekly.
Source: ASOS
For further information or images, please contact: International, Kevin Fegans, kevinf@asos.com, +44(0)20-7391-3798
The ASOS Shopping Application
LONDON, September 25, 2011/PRNewswire/ --
A Free Shopping App for the iPhone, iPad and iPod Touch
ASOS, the online fashion and beauty retailer, announces the recent
launch of its shopping application, giving an elevated user experience when
browsing and purchasing from the site, using an iPhone, iPad or iPod Touch.
James Hart, ASOS e-Commerce director, says:
"Following year-on-year growth of over 800% in mobile revenue, I'm
delighted to release our iPad and iPhone shopping apps. We decided to take a
considered approach to releasing these first apps, so that their foundations
were rock-solid, thereby allowing us to now develop and improve the
experiences."
For completely synchronised account management, shoppers can also
seamlessly integrate between the website, mobile site and app. Key shopping
features, such as "Save for Later" - where products of interest are saved
from the category results page to review in the customer's preferred
timeframe - and "Shopping Bag" will be accessible upon sign-in.
Additional features exclusive to the app include the ability to search
and locate local drop-off points (by map) for returns, and saved searches to
access favourite types of products faster.
Hart commented further:
"We also wanted to make sure the app synced with the main site, so we
built APIs to do that. As a result, we've delivered real-time stock
availability and your Bag and Saved Items syncing with your main ASOS
account. Finally, we've built some app-specific features in such as offline
browsing of 'New In' items, for those underground moments, and a new My
Searches area; both designed for speed and convenience on the go. Watch this
space for much more over the coming months."
The launch comes one month after the ASOS Magazine app, and a year since
the dedicated mobile site, in a series of innovative new technological
platforms from the global online store, which added Australia and Italy to
its site portfolio within the last week.
About ASOS
Established in June 2000 and admitted to AIM in October 2001, ASOS.com
[http://www.asos.com/au ] is the UK's largest independent online fashion and
beauty retailer, offering over 40,000 branded and own label product lines
across womenswear - including dresses
[http://www.asos.com/au/Women/Dresses/Cat/pgecategory.aspx?cid‡99 ], shoes
[http://www.asos.com/au/Women/Shoes/Cat/pgecategory.aspx?cidA72 ],
jewellery
[http://www.asos.com/au/Women/Jewellery/Cat/pgecategory.aspx?cidA75 ] and
beauty [http://www.asos.com/au/Women/Beauty/Cat/pgehtml.aspx?cid14 ] -
and menswear, including jeans
[http://www.asos.com/au/Men/Jeans/Cat/pgecategory.aspx?cidB08 ], mens shoes
[http://www.asos.com/au/Men/Shoes-Trainers/Cat/pgecategory.aspx?cidB09 ]
and shirts
[http://www.asos.com/au/Men/Shirts/Cat/pgecategory.aspx?cid602 ]. 1,500 -
2,000 new product lines are being introduced weekly.
Source: ASOS
For further information or images, please contact: International, Kevin Fegans, kevinf@asos.com, +44(0)20-7391-3798