GREE to Adopt Adobe AIR to Enable 3D Games on Its Platform

GREE to Adopt Adobe AIR to Enable 3D Games on Its Platform

- GREE SDK and AIR 3 Integration to Benefit GREE Development Partners Worldwide -

BURLINGAME, Calif., Sept. 21, 2011 /PRNewswire/ -- GREE, a leading mobile social gaming platform worldwide, today announced that it became one of the first companies to adopt the latest version of Adobe® Flash® Player and Adobe AIR®. The Adobe AIR 3, the newest version of Adobe's cross-platform runtime also announced today, offers new features which will enable GREE partners to bring next generation games to the Web worldwide.

Starting this fall, GREE will formally begin offering the Adobe AIR 3 plugin to its development partners ("GREE Partners"). This will allow GREE Partners to easily embed the functions provided by the GREE SDK(1) into AIR-based applications. Additionally, it will allow Web and Flash developers to easily create applications across multi-platforms, including Android(TM) and iOS, while leveraging existing code and known tools.

The Adobe AIR 3 offers new features and capabilities including Captive Runtime, which allows developers to distribute the AIR runtime as part of the application. Adobe AIR 3 also supports native extensions that lets developers tap into native device capabilities. Adobe AIR 3 supports Android, BlackBerry® Tablet OS, iOS and TVs.

Adobe expects many application developers to use Adobe AIR 3.0 by supporting and encouraging GREE Partners to utilize Adobe AIR 3.0 when they develop mobile social applications.

GREE plans to start providing applications for smartphones developed with Adobe AIR 3 this fall. The company continues to support application development using AIR to facilitate an environment that reduces GREE Partners' application development costs and efforts worldwide.

"We are pleased to work with Adobe to provide advanced tools to our partners, enabling them to enhance the quality of their content with Adobe Air, and easily develop across platforms," said Yoshikazu Tanaka, Founder and CEO of GREE.

(1) This is a toolset needed to develop software with programming languages and technologies such as APIs.

About GREE, Inc.

GREE provides Japan's leading mobile social networking service, and is at the forefront of mobile technology. With over 26 million users, GREE was ranked as Japan's fastest-growing tech company by Deloitte Touche Tohmatsu in 2010. GREE is expanding globally, and acquired OpenFeint to enter the global market. Combined, the two networks reach over 140 million players and offer over 7,100 games. GREE aims to build the best mobile social gaming ecosystem for users and developers worldwide.

GREE and the GREE logo are registered trademarks of GREE, Inc. in Japan. Adobe, Flash, Adobe Flash Player and their logo are trademarks or registered trademarks of Adobe Systems Incorporated. iPhone, iPod touch and App Store are either registered trademarks or trademarks of Apple Inc. in the United States and/or other countries. "Android" is either registered trademarks or trademarks of Google Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners.

SOURCE  GREE

GREE

CONTACT: Matt Marquess of Sparkpr, gree@sparkpr.com, for GREE International