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ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories
Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies.
LONDON and HARTFORD, Connecticut, September 21, 2011/PRNewswire/ --
ADmantX [http://www.admantx.com ], offering a superior semantic
page-level analysis that surfaces reader emotions and intentions in order to
match ads with similar emotional appeal, announced today that it has
improved its emotional intelligence features to better reach the target
audience - without using tracking cookies.
Leveraging its semantic-based analysis and dynamic categorization,
ADmantX not only matches ads to brand-safe appropriate content, but it also
goes a step further to ensure that the underlying emotional response to the
content matches advertiser goals. With its improved ability to identify more
emotions and behaviours, ADmantX delivers the best results for brand
advertisers by guaranteeing a more accurate view of content and audience
segments. Research shows a 40% improvement in ad engagement using this and
other targeting techniques.
"As lawmakers in Europe and the US take actions to protect our privacy
from cookie-based tracking systems, customers have been coming to us as a
viable alternative to targeting without cookies. In response, we have
enhanced the features that our customers are calling for by adding
additional emotional categories, which allows us to provide even deeper
segmentation and finer targeting," said Brooke Aker, CMO of ADmantX.
ADmantX offers ad networks, publishers, real-time bidders and agencies a
transparent way to maintain the benefits of targeting without invading
consumers' privacy by using third-party cookie tracking. ADmantX
incorporates enhanced emotional intelligence capabilities to better identify
true contextual data and increase online ad campaign segmentation and
targeting. During the ad match process, ADmantX doesn't track the movement
of online users; it understands content at a page-level, includes readers'
emotions and represents their real-time frame of mind.
ADmantX
ADmantX uses superior semantic technology to provide a leap forward in
monetizing content in new and powerful ways. Based on the Semantic Web,
Natural Language Processing and Social Collaboration features, publishers,
ad networks, ad exchanges, brand managers and agencies use ADmantX to
develop effective online advertising campaigns that establish emotional
connections with consumers. http://www.admantx.com
Source: ADmantX
Contact information:Francesca Spaggiari, ADmantX +39-059-894011, fspaggiari@admantx.com
ADmantX Improves Semantic Online Ad Targeting by Adding New Emotional Categories
Deep, page-level semantic analysis targets consumers by capturing reader emotions in near real-time and without cookies.
LONDON and HARTFORD, Connecticut, September 21, 2011/PRNewswire/ --
ADmantX [http://www.admantx.com ], offering a superior semantic
page-level analysis that surfaces reader emotions and intentions in order to
match ads with similar emotional appeal, announced today that it has
improved its emotional intelligence features to better reach the target
audience - without using tracking cookies.
Leveraging its semantic-based analysis and dynamic categorization,
ADmantX not only matches ads to brand-safe appropriate content, but it also
goes a step further to ensure that the underlying emotional response to the
content matches advertiser goals. With its improved ability to identify more
emotions and behaviours, ADmantX delivers the best results for brand
advertisers by guaranteeing a more accurate view of content and audience
segments. Research shows a 40% improvement in ad engagement using this and
other targeting techniques.
"As lawmakers in Europe and the US take actions to protect our privacy
from cookie-based tracking systems, customers have been coming to us as a
viable alternative to targeting without cookies. In response, we have
enhanced the features that our customers are calling for by adding
additional emotional categories, which allows us to provide even deeper
segmentation and finer targeting," said Brooke Aker, CMO of ADmantX.
ADmantX offers ad networks, publishers, real-time bidders and agencies a
transparent way to maintain the benefits of targeting without invading
consumers' privacy by using third-party cookie tracking. ADmantX
incorporates enhanced emotional intelligence capabilities to better identify
true contextual data and increase online ad campaign segmentation and
targeting. During the ad match process, ADmantX doesn't track the movement
of online users; it understands content at a page-level, includes readers'
emotions and represents their real-time frame of mind.
ADmantX
ADmantX uses superior semantic technology to provide a leap forward in
monetizing content in new and powerful ways. Based on the Semantic Web,
Natural Language Processing and Social Collaboration features, publishers,
ad networks, ad exchanges, brand managers and agencies use ADmantX to
develop effective online advertising campaigns that establish emotional
connections with consumers. http://www.admantx.com
Source: ADmantX
Contact information:Francesca Spaggiari, ADmantX +39-059-894011, fspaggiari@admantx.com